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Presented by Pitney Bowes Kevin Marks at MAILCOM 2012 in Washington, DC on April 16, 2012. Today's organizations are faced with many different trends that affect their print and mail operations, including an increasing demand for personalization, multi channel requests, and pressure to drive down costs. Learn how linking print and mail can help your organization add value to its communications while also reducing your overall costs.
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MAILCOM 2012 - Washington, DC. - April 15-18
Course #: MP258: Linking Print and Mail a Strategic Imperative
Title: Linking Print and Mail a Strategic Imperative
Scheduled For: Monday, April 16, 2012, Round Five, 12:45-1:45 P
Presented By: Kevin MarksPitney Bowes
Please be courteous to others and turn Please be courteous to others and turn all communication devices to silent modeall communication devices to silent mode
MAILCOM 2012 - Washington, DC. - April 15-18
TrendsCost pressures•Postage•Production Costs•Labor
Increasing personalization (one to one)
Volume decreases and shorter run lengths
Job variety increasing-more products
Multichannel delivery: Electronic, physical and hybrid
Increase focus on revenue enhancement
Continued focus on customer retention
More opportunity for value add
MAILCOM 2012 - Washington, DC. - April 15-18
How will I make my print and mail operations more valuable?
Which tasks or steps within my operation don’t create value?
How can I reduce FTEs?How can I drive more results and improve SLAs?
Grow customer retention and loyalty?Optimize cross sell / up sell?
Aggressive cost management and control
Operational productivity
Mail as a new source for corporate revenues
Today’s business imperatives
MAILCOM 2012 - Washington, DC. - April 15-18
The document of the future (todayAll created with 100% variable data
Personalized, targeted insert
Personalized, targeted onsert
Personalized, targeted “ensert”
TIM GUERRA
Application template Form Document design
Transactional data
MAILCOM 2012 - Washington, DC. - April 15-18
Customer Communications Management
Web
Channel Optimization
Campaign Effectiveness
Physical
Digital
Understand Customers Manage Communications Improve Customer Experience
Mail Finishing
Hybrid Mail ‐Office documents
Data Integration& Composition
Digital Mailbox
Mobile
Document ArchiveOutput
Management
Mail Sortation
Automated Response
Postal Service
Profiling & Segmentation
Data Prep & Document Composition
MultichannelOutput
Customer Response Management
Customer Interaction & Response Analysis
Make messages personal
Communicate with customers the way they prefer
Retail
Call Center
Predictive Analytics
Customer Segmentation
Enterprise Database
Location Intelligence
e‐presentment/email
Build relations based on experiences
MAILCOM 2012 - Washington, DC. - April 15-18
High level existing workflows
Envelope Printer
Branded, Windowed Envelopes (& storage)
White Envelopes
Mail Finishing
White Paper
Offset Printer
Forms (& storage)
Digital Printer
Mail Sorting
Offset PrinterWhite
PaperPreprinted Insert
Prin
tEn
velo
peIn
sert
MAILCOM 2012 - Washington, DC. - April 15-18
When you integrate print and mail processes and workflow, you gain high level synergies:
reducing costscreating efficiencies improving the qualityadding value to your customer communications
Integrate print and mail
MAILCOM 2012 - Washington, DC. - April 15-18
High level future workflow (Today)
Envelope Printer
Branded, Windowed Envelopes (& storage)
White Envelopes
Mail Finishing
White Paper
Offset Printer
Forms (& storage)
Digital Printer
Mail Sorting
Offset PrinterWhite
PaperPreprinted Insert
X X
X
X
X
XX MergingInline Envelope Printing
Presort Software
Form Stock Overlay Software
Insert Imposition Software
Prin
tEn
velo
peIn
sert
X
MAILCOM 2012 - Washington, DC. - April 15-18
Seamless application migration and enhancements add significant value to your business
Eliminatepre-printed shells
transitioning to a white paper environment
Migrate to full color without compromise
Capitalize on relationship-building
TransPromo and personalized inserts
Print checks with MICR
Add color variable print to the outside of
envelope
Total process optimization
MAILCOM 2012 - Washington, DC. - April 15-18
Recipe for linking print and mail
MAILCOM 2012 - Washington, DC. - April 15-18
Strategy for Success:testing customer innovation
Production Lifecycle
StrategySegmentationTest Design
Composition
PrintstreamEngineering
Printing4/4 1200 x 600 DPI Color
High IntegrityInserting
Mailing
ResponseAnalysis and Metrics
Possible Entry Points
Possible Output Points
Testing, Color Overflow, Business Recovery
Create 100% variable data, targeted campaigns leveraging integrated print and mail as part of your CCM strategy
MAILCOM 2012 - Washington, DC. - April 15-18
Linking print and mail can help you
12
MAKE IT PERSONAL AND EFFECTIVEPrinting information about relevant health issues and new clinic announcements directly on patient statements helps to strengthen the provider and patient relationship and provides an economical method of communication by eliminating the need to print and mail separate letters.Emdeon, a leading provider of healthcare revenue and payment cycle management, clinical information exchange solutions and patient billing & payment services, relies on Pitney Bowes’ technology to get the job done on a massive scale, to the most stringent standards for speed, accuracy and quality.
IntelliJet™ 30 Printing Systems, Emdeon can now print 100% variable data statements in vibrant color without the expense of pre-printed forms.
With our high-speed inserting systems, they can assemble and insert as many as 185,000 documents in a single shift.
Production Intelligence® software optimizes workflow and provides a real-time, end-to-end view of the entire process, right down to the integrity of each mailpiece.
"We help providers receive payments faster, and we assist with claims management and insurance eligibility by making sure the right information is on the statement, that it gets inserted into the correct envelope, and that it reaches the patient’s door as soon as possible. Pitney Bowes helps us make that happen.” --Director of customer service
MAILCOM 2012 - Washington, DC. - April 15-18
Linking print and mail can help you…
13
BUILD STRONGER CUSTOMER RELATIONSHIPSProduce high quality, cost-effective and personally relevant communications that drive business results.Over 50 Million people worldwide have chosen this large supplemental insurance company because of their commitment to providing customers with the confidence that comes from knowing they have assistance in being prepared for whatever life may bring.
Today, this company prints colorful, concise messages right on their monthly statements leveraging this monthly customer communication as powerful customer engagement vehicle and potent cross-sell media.
Pitney Bowes® Production Intelligence® Output Management software integrates print and mail with one streamlined platform for unprecedented process integration and control, greater print and mail precision and end-to-end system integrity.
Pitney Bowes® IntelliJet™ 20 Printing System produces 100 percent variable data, high-quality colorful, customer communications that are as engaging as they are effective to produce.
This large supplemental insurance company can now add relevant benefit information as well as targeted offers for other types of policies directly to their customer communications. Multiply this by 400,000 statements per month and growing and it's a potent cross-sell channel.
MAILCOM 2012 - Washington, DC. - April 15-18
Linking print and mail can help you
MAILCOM 2012 - Washington, DC. - April 15-18
Thank you
Kevin MarksVice President, Global Product Management and MarketingProduction PrintPitney Bowes Document Messaging Technologies37 Executive DriveDanbury, CT 06810-4148Tel: [email protected]
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