Linkedin P1 Final 15feb11

LinkedIN In-DepthProMatch Networking Team

Feb 15, 2011

LinkedIn Presented by ProMatch Networking Group

WelcomeLogistics:

Cell Phones on “silent” ProMatch Safe Environment Breaks and Exercises (lights on, lights off) Evaluations

30 second Introductions:10 second elevator pitchDescribe what you want out of the classDescribe your current level of familiarity with LinkedIN


Workshop Assumptions• “How can I use LinkedIN - better?”• You already have a LinkedIN profile• You have some basic experience using

LinkedIN

Class Agenda• 9:00- 9:15 Welcome and Introductions• 9:15- 9:45 Networking with LinkedIn; Your Profiles• 9:45 -10:25 Finding Jobs, Digging Deeper• 10:25 -10:35 Break• 10:35-11:50 Finding Jobs: Advanced Search, Applications,

Events, QA, Following Companies• 11:50-12:00 Wrap-Up, Evaluations



LinkedIn• the world’s largest professional Network• 80 million+ members• Your profile is discoverable through the

millions of searches on search engines and on LinkedIn.

• You are in complete control over what others see on your profile

• Finds the right people AND the connections you have with them.

(www.linkedin.com)

The Benefits of Networking• Find a New Job• Find a new colleague• Get to know people who

can help you with your career

• Up-to-date info on work-related topics

• Receive more visibility as a person or an organization

• Attract the right organizations to form partnerships with

• Get new ideas, insights• Attract more opportunities• Get another perspective• Open doors to people you

wouldn’t reach on your own• Attract the right mentors• Receive invites to the right

events• Know about new trends• Security net when

something happens


Fundamental Principles• Attitude: Sharing info in a reactive and proactive way

without expecting anything immediately in return.

• The Golden Triangle: Give/Ask/Thank– “Who do you think I should contact with respect to …”

+ your specific question

• Real Power of the Network is the 2nd Degree– 1st degree: who YOU know– 2nd degree: who THEY know– LinkedIn shows you the network of your network

How to Really Use LinkedIn by Jan Vermeiren


Your Network and Degrees of Connection• 1st-degree - People you're directly connected to because you have

accepted their invitation to connect, or they have accepted your invitation. You can contact them by sending a message on LinkedIn.

• 2nd-degree - People who are connected to your 1st-degree connections. You can contact them through an InMail or an introduction.

• 3rd-degree - People who are connected to your 2nd-degree connections. You can contact them through an InMail or an introduction.

• Fellow members of your LinkedIn Groups - These people are considered part of your network because of you're members of the same group. You can contact them by sending a message on LinkedIn or using your group's discussion feature.

• Out of Network LinkedIn members who fall outside of the categories listed above. You can contact them through an InMail.


Your Two Profiles• Your Profile on LinkedIn– Can be viewed by other members of LinkedIn who

are within three degrees from you and to people with premium accounts

• Your Public Profile– Can be seen by everyone– Can also be found via search engines– You control which parts of your Profile are

included in the Public Profile


Basic Strategy1. Craft a Good Profile2. Build your Network

1. Import Outlook and webmail contacts2. Look for current and past colleagues3. Look for classmates4. Invite people you know who aren’t on LinkedIn5. Add Public Profile URL to email signature,

website, blog, business cards1. http://www.linkedin.com/in/<username>

How to Really Use LinkedIn by Jan Vermeiren


http://www.linkedin.com/in/elainelung


Tale of Two LinkedIn's

Sales Contact Tool (CRM)• Only people you know• Only “warm” contacts• Only accept contacts that know

you and will help you or your friends/contacts– AND people you will help

directly• Professional address book,

“tickler,” lead sorter, tracker, ranker– Caveat: not intended use of LI

Marketing Yourself• Your message is the medium

– Why I am cool and interesting!

– How I can help you• Be Professional: Edit every word

you post• Questions Feature: Post

Professional responses to a FEW questions – “Expert”

• Share and manage many contacts


Your LinkedIn Profile (part 1)1. Name2. Professional Headline (current function) – the first thing seen3. Location (LinkedIn works with geographic areas for privacy reasons)4. Primary Industry of Expertise (to be found by colleagues in your

industry)5. Profile Photo (free photo sessions at Promatch)6. Status: microblogging - like Twitter7. Summary:

– Experience: use bullets, share what you can offer people, use “I” not “he” or “she”

– Specialties: share skills & knowledge you’ve accumulated in the jobs you’ve done


Your LinkedIn Profile (part 2)8. Experience: all organizations you’ve worked for and work experience -

helps you find colleagues9. Education: all schools attended – helps you find classmates and people

who went to the same school (alumni)10. Additional Info

– Websites– Interests– Groups & associations– Honors & awards

11. Contact Settings12. Applications (Slide Share, Reading List, Events, Buzz, etc.)

• Use Keywords (industry jargon or buzzwords)• Google Keyword tool: (AdWords)

Class Resources

• Books– How to Really Use LinkedIn by Jan Vermeiren– I’m on LinkedIn – Now What? By Jason Alba

• Free LinkedIn Profile Self Assessment– http://how-to-really-use-linkedin.com/updates.html

• Handout– 25 LinkedIn Tips for Job Seekers

• Slide Decks– 3 PowerPoint decks


http://how-to-really-use-linkedin.com/updates.html

Free LinkedIn Webinars

• To help you get started using your account or to learn more about the features and functionality that LinkedIn offers, we invite you to attend the following free online presentations. All classes are provided free of charge.Schedules are subject to change. Check back often to find new classes!

• LinkedIn 101: The basics of LinkedIn: Your Profile, Joining Groups, Settings, Search and moreWhen: Wednesdays at 1 pm CST


https://linkedin.webex.com/linkedin/k2/j.php?ED=114631547&UID=1178587362&RT=MiM3&FM=1


A Social Media Strategy• LinkedIn: career contact pipeline & information resource

– Build a network of people; hire & get hired– research companies, seek counsel, advice & get ideas

• Facebook: a people or topic “Filter”– Search large groups for people & topics of interest– Diverse content: video, picture, text– People who respond & make my business/life better get moved to LinkedIn

• Twitter: an idea vehicle – put ideas in front of a large audience for instant feedback.

Next Social Media Class: March 3, 2011

Technology

Linkedin P1 Final 15feb11