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How to Effectively Use Social Media to Brand Yourself
Aisha GhoriNational Director, Career ServicesThe Chicago School of Professional Psychology
LINKEDOUT?
Learning Objectives:
Explore and maximize social media online resources Set a plan to develop or expand your brand
What’s in your social media
toolkit?
Recognize these?
Your Career and Networking v. 2.0
Use social media to enhance your brand, conduct a job search and expand your career possibilities!
FacebookYouTubeLinkedInTwitter
TIP: do your homework and be “professionally” accessible online – you need a social media
footprint!
Social Media Statistics
• Facebook – 1.06 billion active users; 680 million mobile users; 50 million pages; 10 million apps
• Flickr – 75 million users• Foursquare – 25 million users; 1 million businesses• Google+ - 343 million active users• Linkedin – 200 million users• Pinterest – 25 million users• Twitter – 500 million total users; 200 million active users• YouTube – 800 million users; 4 billion daily views
SOURCE: http://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/
Linkedin …what’s your level?
But I’m on Linkedin already … •2 million+ employers; 150+ industries•60,000+ alumni groups• International
• So, what are you doing on Linkedin?
Who do you know and how will they know you?
Aisha Ghori Director, Career Services The Chicago School of Professional Psychology 325 North Wells Street, Suite 313 Chicago, Illinois 60654 312.467.2309 [email protected] www.thechicagoschool.edu
Connect with us on
Reach out!
Write a personal message; don’t use default messages
Consider who you already know
LinkedinComplete your profile; aim for 100% upload your resume/CV request recommendations)
Keep everything professional
Respond to group requests or discussions
Use the search feature – remember some users can see who viewed their profile
Invite others and get invited
Linkedin To Do:
1. Professional Photo (head shot please)2. Headline (aka … your brand)
Shall we practice?
3. Summary – what’s in your toolkit?4. The big picture – volunteer, causes
and more5. Recommendations anyone?6. There’s an app for that!7. Go for 100%
Linkedin Bonuses
• So, what’s your brand? Build and showcase via Linkedin• Promote your organization or services• Warm contacts• Need help? Get answers and provide information• Research & practice netiquette in your networld• Google yourself today!
To update or not?
• What will you say?• How often?• Any ideas?• Sections: Organizations, Causes, Courses, Oh my!
Become a frequent flyer on Linkedin!
Post updatesUpload items and add new sectionsPost a questionSearch for answers Reply to questions and requestsLook up individuals before you meetFollow organizations/employersAdd new connections Join groups
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Groups!
Why Groups? Spread your brand! Connect more!
How to find and join Groups:Groups DirectoryoFeaturedoSearcho Join/request to join – many are freeoAlumni groups are great!
oCreate a group
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The LI job search
View connections and employment information
Review discussions and jobs being shared; find and share answers
Get weekly/daily updates
Review new employment information for contacts (new jobs mean old jobs are available)
http://www.linkedin.com/studentjobs
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Social Media and you
Is tweeting for you?
Social or professional … can it be both?Some people tweet jobshttp://twitjobsearch.com
Academic journals and more!Hold on to your name
• http://paper.li/depaulcareerctr
Facebook Many organizations have profiles Recruiters and HR can use this tool to find or
snoop on talent Who are your friends? Maximize privacy settings Remember, if it is out there, someone can
see it!
YouTube Post videos of presentations and/or
skills you are using (create your portfolio)
Research organizations (view marketing campaigns, guest lectures, culture, values, causes)
Sources:• http://communities.washingtontimes.com/neighborhood/status-update/2012/jul/25/how-make-employers-find-you/
• http://www.pwc.com/gx/en/corporate-reporting/integrated-reporting/social-media-time-for-reporters-to-join-the-conversation.jhtml
• http://www.slideshare.net/linkedinjohn/linkedin-career-services-webinar-slides-february-2013
• http://www.pwc.com/en_GX/gx/corporate-reporting/integrated-reporting/assets/pwc-social-media.pdf
