Limited Time Offers

A powerhouse presentation by

The McRib• Introduced in 1981

• Not originally successful, discontinued in 1985

• Rereleased in 1994, discontinued in 2005o  Farewell tour: 2007

• LTO travel tour 2008-2009

• To come back this month!

McRib-ology• Sales!!!

• Scarcity Principle & Cialdini

• Deadline

• Nostalgia

• Top-O-Mind

Our lnsights

• Variationo Not a burger, not chicken, what is it? It’s a McRib! ‘Nuff

said.

• Risk aversiono F.O.M.O.

The Disney Vault…dun dun!

Vault-ology

• Econ 101

• Your grandma

• Opportunity over gimmick

Our lnsights

• Mystery…ooooOOOOOoo

• Collecting

Recommendations for a Successful LTO

• Build up brand loyalty before you can launch a successful LTO

• Needs to be unusual/rare

• Emphasize the “don’t miss” factor

• Keep the mystery

• More Hype More Hoarding Higher Sales

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