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@josanku LIFE2.0 Sharing Economy

LIFE2.0 and Sharing Economy

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Web2.0 turns to Life2.0 with the emerging of smartphone and many disruptive technologies. It is new age of human beings: flat world by empowered people.

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Page 1: LIFE2.0 and Sharing Economy

@josankuLIFE2.0Sharing Economy

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. - / /Internet web2.0 mobile Internet

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. - / /Internet web2.0

2013~

2005~

1990~

offlinemobile

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. - ///Internet web2.0

2013~

2005~

1990~

offlinemobile techs

L I F E 2 . 0

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LIFE2.0atoms & life

(stuff space time skill)

web2.0bits

Mobile InternetDisruptive Technologies

politics2.0

gov2.0

education2.0

company2.0economy2.0

sharing economy

@josanku

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ShareOpen

ParticipateBITS (MEDIA+SERVICE)

+ATOMS(STUFFS)

SKILLSSPACETIME

LIFE STYLE

Internet as Platform

online+

Offline

DisruptiveTechnologies

PEOPLE

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we2.0 and LIFE2.0

Web as Platform : Mobile/Invisible Internet

Harnessing Collective Intelligence

The Long Tail: Democratization

Data is the Next Intel Inside: Big Data

SaaS: Software as a Service: Cloud

Light Weight Programming: Lean Startup

Software Crossing the Boundaries: o2O

Mesh-up: Consilliance

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Share

Open

ParticipateSocial Web Long Tail

LIFE2.0

Economy2.0Sharing Economy

Education2.0

Gov2.0

Company2.0

@josanku

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L I F E 2 . 0

power to the PEOPLEDisruption & Opportunity

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Mobile Internet

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web1.0 web2.0 LIFE2.0

online

offline

online

offline

online

offline

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The End of Offline

http://techonomy.com/2012/11/techonomy-2012-the-end-of-offline/

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o2O online 2 Offline

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Networked Society

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fantastic����������� ������������������  4����������� ������������������  +����������� ������������������  1http://techonomy.com/2012/11/collaborative-consumption-and-the-sharing-economy/

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모바일

3D프린팅공유경제

소셜

로봇빅데이타클라우드

IoT비트코인

로컬

페이스북 사용자만 12억명

생활 컴퓨팅

MOOC

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Paradigm Shuffling

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Internet Trends Mary Meeker, KPCBD10 ConferenceMay 30, 2012 http://dthin.gs/LjQTAP

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$36+ Trillion

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THE BIG BRAIN

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LIFE2.0

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http://www.flickr.com/photos/duncanh1/7494897310/sizes/o/in/photostream/

sharing economy

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accessshared

ownershipexclusive

smart����������� ������������������  owndership

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an economic model based on sharing, swapping, bartering,

trading or renting access to products as opposed to ownership

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Friends & FamilyClose Sharing

Sharing

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More People (Neighbors and Strangers)Wide Sharing

Money

Sharing Economy

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of����������� ������������������  accessthe new age

Life����������� ������������������  is����������� ������������������  a����������� ������������������  paid-for����������� ������������������  experience2000

Pay����������� ������������������  as����������� ������������������  you����������� ������������������  live

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2010

collaborativeconsumption

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sharing����������� ������������������  economy

http://www.slideshare.net/kleinerperkins/2012-kpcb-internet-trends-yearend-update

rise

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main stream

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300K Rooms4.5M Subscribers, 40K Daily Users

192 Countries, 30K CitiesRevenue: $150M in 2012Market Value: $2.5 Billion

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200 Startups$2 Billion

$28 Million in Average

$258 Million at $3.4 Billion Valuation(Google Venture to Uber)

Funding

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Economy

Technology

Idle Capacity

enablerssharing����������� ������������������  economy

Planet

Society

YGENERATION

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economysave����������� ������������������  cost

extra����������� ������������������  income

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technologySoLoMoN

trust,����������� ������������������  efficiency,����������� ������������������  easy

Socail Local Mobile Network

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not����������� ������������������  profit

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money != happiness

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1% 99%

Capitalism Sharing Economy

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planetright����������� ������������������  of

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idle capacity$1.6����������� ������������������  trillionunused����������� ������������������  items����������� ������������������  in����������� ������������������  homes

idle capacity$1.6����������� ������������������  trillionunused����������� ������������������  items����������� ������������������  in����������� ������������������  homes

http://www.youtube.com/watch?v=Ig31ELGDJ0Q

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Ysharing����������� ������������������  nativesgeneration

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http://buildingthecommons.org/2013/08/20/mapping-the-peer-to-peer-economy/

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SharingEconomy

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SHARINGECONOMYK O R E A

home

book

guide

space

car

city

clothes

sopoong

funding

tools child care

skillexperience

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)) ;;

values

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lifestyleasset-light

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http://revolution.cityzencar.com/2012/06/11/la-consommation-collaborative-lere-dun-partage-illimite/

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<=>own����������� ������������������  less,����������� ������������������  live����������� ������������������  more

http://youtu.be/L8YJtvHGeUU

Page 55: LIFE2.0 and Sharing Economy

Own

Own & Shareindividual����������� ������������������  exclusiveownership

Access

BitsAtomsSkillSpaceTimesLifeStyle

LIFE2.0

life1.0

shared����������� ������������������  access,new����������� ������������������  ownership

@josanku 2012

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sharing����������� ������������������  iscaring

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innovationcollaborative

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$100 $700billion����������� ������������������  market����������� ������������������  (us,����������� ������������������  global)

http://www.ellenmacarthurfoundation.org/circular-economy/circular-economy/new-report-towards-the-circular-economy-vol-2

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economyLocalboost

http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

Reseach by HRA

June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco

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in����������� ������������������  Paris

http://techcrunch.com/2013/06/12/airbnb-paris/

€185 Million

10,500����������� ������������������  Hosts

Page 63: LIFE2.0 and Sharing Economy

economyLocaldistributed

http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

Reseach by HRA

June 2011 to May 2012Airbnb 928 travelers and 344 hostsin San Francisco

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http://www.slideshare.net/jeremiah_owyang/collaborative-economy-keynote-jeremiah-owyang

Page 65: LIFE2.0 and Sharing Economy

http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

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opportunitybusiness

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car manufacturing to mobility service

Page 68: LIFE2.0 and Sharing Economy

communitylocalcommunity

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from����������� ������������������  strangers����������� ������������������  to

OfflineSharing

offline trust

online connection

friends

Page 70: LIFE2.0 and Sharing Economy

http://www.flickr.com/photos/secondnatureboston/6923513533/sizes/l/

sustainabilitysustainability

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http://www.flickr.com/photos/francisjimenezmeca/7051684437/sizes/l/in/photostream/

magiclocal����������� ������������������  economycommunityjobsgreentrust����������� ������������������  &����������� ������������������  securit

ywelfareinnovation

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issues

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trustbetween����������� ������������������  strangers

individual

Page 75: LIFE2.0 and Sharing Economy

http://www.mmchs.org/commitment_details.aspx?ID=182

reputationnew����������� ������������������  capital

Page 76: LIFE2.0 and Sharing Economy

reputation capitalvalue����������� ������������������  of

http://www.ted.com/talks/view/lang/en//id/1572

Page 78: LIFE2.0 and Sharing Economy

http://www.economist.com/news/technology-quarterly/21572914-collaborative-consumption-technology-makes-it-easier-people-rent-items

Page 79: LIFE2.0 and Sharing Economy

http://www.slideshare.net/MarketRevolution/shsu-sharing-economy-collaborative-consumption

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regulation tax

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economy growth?

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•Maximize Value of Resources•Social Trust

•Rebuit Community•Job Creation

•City Economy

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Big ShiftMe

Individual OwnershipGlobal

Centralized, 1%Competition

CompanyMarket, Advertising

Money, CapitalConsumer

Credit, Regulation

WeShared AccessLocalDistributed, 99%CollaborationPeopleCommunity+ Value+ Micro EntrepreneurReputation, Trust

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two daysin����������� ������������������  the����������� ������������������  sharing����������� ������������������  economy

http://pandodaily.com/2013/01/10/airbnbs-brian-chesky-its-only-day-two-in-the-sharing-economy/

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my wayto����������� ������������������  the����������� ������������������  sharing����������� ������������������  economy

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Hanokstay Seoulstay

We Are Reinventing Airbnb.

Offline Facebook

Page 92: LIFE2.0 and Sharing Economy

online 2 offline

ownership 2 accessmanufacturing 2 leasure

disruption

opportunities

Page 93: LIFE2.0 and Sharing Economy

24,000����������� ������������������  in����������� ������������������  Seoul120,000����������� ������������������  in����������� ������������������  Tokyoin����������� ������������������  2011

20,000����������� ������������������  in����������� ������������������  201330,000����������� ������������������  in����������� ������������������  2017

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hanokstayExperineceKorean����������� ������������������  traditional����������� ������������������  culure����������� ������������������  and����������� ������������������  lifestyle

Hallyu����������� ������������������  Travel����������� ������������������  (Ryokan����������� ������������������  in����������� ������������������  Japan)

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find value

Page 96: LIFE2.0 and Sharing Economy

GangnamHongdae

Jongno

seoulstayhomestay’s����������� ������������������  diversity����������� ������������������  +����������� ������������������  hotel’����������� ������������������  offline����������� ������������������  services

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2013 2014

Seoulstay

San Francisco

2008 2012

Page 98: LIFE2.0 and Sharing Economy

For-Profit For-Good신나게 세상을 이롭게

FunIntegrityShareHack

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web2.0social graph

life2.0trust graph

offline facebook

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