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How Libraries can take advantage of technology and the features in TownLife (Econolution Inc.) to deliver the best patron benefit.
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TownLife is a unique online system giving a voice to all levels of civil society. Your library is the gateway to knowledge for our patrons.
With TownLife you can:• build a sustainable library• promote patron traffic• improve event participation• apply smart automation for your library
YOUR LIBRARY
TODAYS AGENDA
1. CLARIFY Library Goals
2. APPLY TownLife tools
3. GENERATE Ideas for Tomorrows Tools
PURPOSEDeliver the keys to become a sustainable library by empowering librarians to promote
programs and community literacy.
BIRTH OF LIBRARIES…
“…establishment
of a small circulating
library in every county, to
consist of a few well-chosen
books…”
Thomas Jefferson1809
1938 PARADIGMThere was a time when
Libraries did not buy paperbacks.
Promote
1950’S
11,022 books were published in 1950
Photo Source: Susan “Tudy” Crandall Collection
Facilitate
Growth through acquisitions
Organize information with a catalogue system
1950’S SOLUTION
TODAY’S VOLUME
2012
1950
11,022 VS 328,259 titles published
30x
MASS VOLUME
Bowker estimates over 235,000 were
self-published in 2012
Filter
CHALLENGE
Reading is popular.Reading is the gateway to knowledge…
Libraries need to remove barriers
to knowledge.
FORBES CORE MISSIONS
Promote Reading
Anchor our Communities
Offering Access to Information
LIBRARY ACTION ITEMS
FILTER and Recommend [Promote Reading]
FACILITATE & Host[Anchoring Communities]
PROVIDE Easy Universal Access[Offering Access to Information]
LIBRARIES: A TRUSTED INSTITUTION
LIBRARY ACTION ITEMS
FILTER and Recommend
FACILITATE & Host
PROVIDE Easy Universal Access
LIBRARIAN IDEAS Focus on DISCOVERY of new books
Help FILTER through the information and mass of published books
Provide a library of unbiased, trustworthy REVIEWS
EXAMPLE HOW-TOS
www.strengthenliteracy.com
Includes • Email Training Guides • Website Guides• example Widgets• Actions Steps Hot Links• OverDrive Help Page• Sample Book Review
TOWNLIFE MODULES
JOB MODULE
CROSS PROMOTION
GOOGLE INTEGRATION
HALL OF FAME
Invite Collaboration
HOME SLIDESHOW
700px wide x 467px high
SLIDESHOW LAYOUT
Photograph is wrong alignment Needs to be
Horizontal
SLIDESHOW TEXT
Photo Description
CCD WISH LIST
CCD WISH LIST• Home Page usually NLLS List
• Internal Pages Librarian = CCD Wish List
• Growth: Multiple Lists / Photo Slideshows
FONT CUSTOMIZATION
POWER OF REVIEWS
• Publishers are Customer Driven
• Patrons are Looking for Reviews and Recommendations
• Timeless Quality Content added to your Website
BLOGS FOR REVIEWS
TOWNLIFE PROMOTION AUTOMATION
Home Page
Latest News
TOWNLIFE PROMOTION AUTOMATION
TownLife Portal
LIBRARY ACTION ITEMS
FILTER and Recommend
FACILITATE & Host
PROVIDE Easy Universal Access
POST YOUR EVENTS
Individual (daily) Event
Listings
TownLife Portal
Home Page
Latest News
INVITE PARTICIPATION
Event Listings Allow for Visitor
Notification
LIBRARY ACTION ITEMS
FILTER and Recommend
FACILITATE & Host
PROVIDE Easy Universal Access
HUB MODEL
New Public
“Event”
“Event”“Event
”
“Event”
CURRENT LOGIN
PROMOTE UNIVERSAL ACCESS
EASIER ACCESS
Or using your library card:
LIBRARY ACTION ITEMS
FILTER and Recommend [Promote Reading]
FACILITATE & Host[Anchoring Communities]
PROVIDE Easy Universal Access[Offering Access to Information]
TOWNLIFE TOOLS
REFERENCESBlock, Carson “The Great Library Swindle: Your Rights are at Risk” September 2013, presented at Ignite, from http://www.youtube.com/watch?v=VrFB25VFatE Vinjamuri, David “The Wrong War over eBooks: Publishers vs. Libraries” Published: December 11th, 2012, from http://www.forbes.com/sites/davidvinjamuri/2012/12/11/the-wrong-war-over-ebooks-publishers-vs-libraries/3/ Vinjamuri, David “Why Public Libraries Matter: And How They Can Do More” Published: January 16th, 2013, from http://www.forbes.com/sites/davidvinjamuri/2013/01/16/why-public-libraries-matter-and-how-they-can-do-more/ Coffman, Steve “The Decline and Fall of the Library Empire” Published April 2012, from http://www.infotoday.com/searcher/apr12/Coffman--The-Decline-and-Fall-of-the-Library-Empire.shtml Vinjamuri, David “Do Consumer Reviews Have a Future? Why Amazon’s Sock Puppet Scandal is Bigger Than It Appears” Published September 12, 2012, from http://www.forbes.com/sites/davidvinjamuri/2012/09/12/do-consumer-reviews-have-a-future-why-amazons-sock-puppet-scandal-is-bigger-than-it-appears/ Jeffereson, Thomas “Letters of Thomas Jefferson 1743-1826” Published: May 19 1809, from http://www.let.rug.nl/usa/presidents/thomas-jefferson/letters-of-thomas-jefferson/jefl195.php
Ongoing Success Requires Easy Maintenance
Collaborative Hub
Helping Rural Communities Diversify, Grow and Prosper
