Embed Size (px)
Citation preview
Leveraging data science to keep commerce safe
July 21, 2015
Alan Krumholz, Principal Data Scientist
Merchant Intelligence for safer, more profitable
commerce
• Eleven years of data
• Tens of millions of merchants
• Hundreds of millions of websites
• Over a billion data points
Who is the G-2?
?
Payments Ecosystem
?
Payments Ecosystem
?
Payments Ecosystem
Monitoring sites for compliance
Monitoring sites for compliance 52%
False Positive Rate
CA
SIN
O,
PO
KER
, B
ET,
BLA
CK
JAC
K
…
Clean Websites
Violating Websites
A more elegant approach
13%False Positive Rate
Model Results
52%False Positive Rate
3%False Positive Rate
Clean Websites
Violating Websites
14% 21%
42%
99%
Counterfeit in marketplace
Beyond words
Making efficient and cost effective boarding decisions
Proprietary G2 Data + Third Party Data = 99% accurate 85% precise model
Score
Likelihood of violation in the next 12 months?
Data Matching
Graph Analytics
Merchants
Websites
