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Leveraging Closed Captions and Transcripts CJ Johnson VP, Product 3Play Media Matt Bochniak Multimedia Specialist Johns Hopkins University Wendy Collins VP, Digital Strategy Infobase Learning

Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

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CJ Johnson from 3Play Media spoke with Matt Bochniak from Johns Hopkins University and Wendy Collins from Infobase Learning about how they are leveraging closed captions, subtitles, and transcripts in higher education. The presentation was given at Kaltura Connect 2014.

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Page 1: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Leveraging Closed Captionsand Transcripts

CJ JohnsonVP, Product3Play Media

Matt BochniakMultimedia SpecialistJohns Hopkins University

Wendy CollinsVP, Digital StrategyInfobase Learning

Page 2: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

‣ 3Play Media + Kaltura/MediaSpace captioning

‣ Use cases and benefits

‣ Johns Hopkins University: Challenges & strategies

‣ Infobase Learning: Searchable captions & interactive transcripts

‣ Q&A

Agenda

Page 3: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

About 3Play Media‣ Captioning + transcription + subtitling‣ MIT spinout in 2007‣ 800+ customers in higher ed, enterprise, government, media‣ Based in Cambridge, MA

Page 4: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

About 3Play Media‣ Captioning + transcription + subtitling‣ MIT spinout in 2007‣ 800+ customers in higher ed, enterprise, government, media‣ Based in Cambridge, MA‣ 50+ mutual Kaltura customers

Page 5: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Products & Services

Captioning

Subtitling

Transcription

Transcript Alignment

API

Video Search Plugins

Page 6: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Interactive Transcript

Page 7: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Captioning with Kaltura KMC

‣ Automated workflow from KMC

‣ Flexible turnaround

‣ Auto post-back

‣ Instant compatibility with interactive transcript

Page 8: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Captioning with MediaSpace

‣ Role-based approval workflow

‣ Turnaround selection

‣ Auto post-back

‣ Built-in interactive transcript

Page 9: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Use Cases & Benefits

‣ Accessibility for deaf and hard of hearing‣ For ESL viewers‣ Flexibility to view in noise-sensitive environments‣ Search‣ Reusability‣ Navigation, better UX‣ SEO/discoverability‣ Used as source for translation

Page 11: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Matt BochniakJohns Hopkins University

Engineering for Professionals

Page 12: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

JHU-Engineering for Professionals (EP)

• Part-Time graduate engineering program• Eleven fully online Master’s degrees• Worldwide program• 1,965 students enrolled in online courses last year

Page 13: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

EP’s Kaltura

• Over 5,600 videos currently in our catalog• Average run time for each video is 15 minutes• Most videos are audio-over-narrated presentation• Example video

Page 14: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Current Closed-Captioning

• 3PlayMedia does all of EP’s captioning• EP closed captions all videos in an online

course when a student enrolled in that course makes a formal request for accommodations or by faculty request.

Page 15: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Challenges

• In the future, all schools may be required to add captions to all online video content

• Estimated cost for EP to complete this in FY 15 is approximately $325,000

Page 16: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Strategy

• Captioning responsibilities delegated across instructional technology staff– Multimedia staff support instructional designers,

who then assist faculty with captioning– All new online courses, as well as online courses

going through redesign should be captioned

Page 18: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Wendy CollinsVice President, Digital Strategy

Infobase Learning

Page 19: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

By the Numbers# of Full Videos 20,000+

# of Video Segments 350,000+

# of Producers 850+

# of Subjects 40+

# of Views 100 million +

# of Customers 2,000+ schools & libraries

# of Users 13 million +

Page 20: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

AnthropologyArchival Films & Newsreels

Area Studies Art & Architecture Biology

Business & Economics

Careers & Job Search

Communication

Computers & Technology

Criminal Justice

Earth Science

Education

English & Language Arts

Environmental Science

Family & Consumer Sciences

Geography

Guidance & Counseling

Health

History

Mathematics

Music & Dance

Philosophy & Religion

Physical Science

Political SciencePsychologySociology

Technical Education

World Languages

Nursing World Cinema

Page 21: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning
Page 22: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Playback Integration Tools Search Accessibility

Player Features Embed Code Playlist Tool Basic Search Any Platform

Dynamic Bitrate LMS Integration Sharing Tools Search Assist Any Device

HD Quality LibGuides Custom Clip Tool Search Filters From Anywhere

Mobile Optimized MARC Records Content Widgets Search Widgets Closed Captions

16:9 & 4:3 Players Discovery Tools Citation Tool XML Gateway Interactive

Transcripts

Page 23: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning
Page 24: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

2001 2006 2009 2012

Primary Format VHS DVD Streaming

& DVD Streaming

% Captioned <30% 50% 65% 98%

Time 6 months 4 months 2-3 months 2-3 days

Cost $500/Title $500/Title $400/Title $100/Title

Titles/Year 600 (100 with CC)

600 (300 with CC)

700 (500 with CC)

5,000 (All with CC)

Page 25: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

General Enhancements

Search Improvements

New Features

Phase 1

Phase 2

Phase 3

Captions Transcripts Printing

Search Within Search Across Search Relevancy

Custom Clips50+ Languages Auto-Generated Tags

Page 26: Leveraging Closed Captions and Transcripts: 3Play Media, Johns Hopkins University, and Infobase Learning

Q&A

CJ JohnsonVP, Product3Play Media

Matt BochniakMultimedia SpecialistJohns Hopkins University

Wendy CollinsVP, Digital StrategyInfobase Learning