Derek WischusenSr. F lash Deve loper, K ickApps

derek@kickapps .comOctober 7 t h , 2009

Leveraging the Open Source Media Framework

Quick Outline

- About Me

- About KickApps

- Open Source Media Framework (OSMF)

- Building plugins for OSMF

- OSMF in the App Studio (demo)

- Future plans for extending OSMF in the App Studio

Vanity Slide

- Sr. Flash Developer at KickApps

- Developing Flash apps for ~10 years, Flex apps for ~3

- Manager of the Adobe Philadelphia Flex UG (Flash Camp coming Nov, 7th)

- Contributor to the Flex SDK and I have a couple of open source AS3 projects (as3yaml and as3stomp)

- Blog: www.flexonrails.net

KickApps

- White label social network platform- Examples

- NHL- Madonna

- App Studio WYSIWYG widget/app creation and syndication tool

- We are a sponsor/exhibitor, stop by our booth for more info

Some of our Customers

Publishers / Magazines

Radio and Music

Sports

Open Source Media Framework

- Open source AS3 (FP10) framework for building rich media experiences.

- Provides a standard set of classes and interfaces for media and metadata.

- Adobe is leading the development with significant contributions from Akamai and the community

- MPL open source license

- Currently in public prerelease (v 0.6)

- Dev site: http://opensource.adobe.com/wiki/display/osmf/

- Marketing site: http://www.openmediaframework.org

OSMF Goals

- Facilitate the development and sharing of best practices for video player development based on the Adobe® Flash® Platform through community interaction

- Provide production-ready code, high QoS features, and support for the latest Flash features to speed development and reduce the total cost of ownership

- Encourage adoption of open standards to help facilitate the aggregation of video audiences and streamline the media buying process for rich media and in-stream advertising

- Support the Internet advertising ecosystem, including agencies, interactive developers and advertising technologies for a comprehensive publishing solution

- Support third-party plug-ins that will allow developers to:- Integrate with ad and reporting services- Support industry-leading services out of the box- Assemble, rather than code, new player functionality- Enable custom integration by allowing developers to write their own plug-

ins

Players built with OSMF (Adobe TV)

Players built with OSMF (KickApps)

OSMF – A pluggable framework

- OSMF provides basic functionality out of the box

- Designed to be extended with plugins

- Current plugins - Akamai Streaming - VAST

-Planned plugins- Advertsing (e.g., Scanscout, Adap.tv, YuMe, and more)- Tracking (Omniture, Neilsen, GlanceGuide, and more)

Creating Plugins

- Plugins are created by extending OSMF classes and implementing OSMF interfaces

- A quick example, the AkamaiBasicStreamingPlugin- Basic goal is to provide a means of connecting to the Akamai CDN- Uses custom NetStream and NetConnection classes- When the plugin loads these classes are used to connect rather

than the default NetStream and NetConnection classes

Creating Plugins

- Loadable media types (Images, Audio, Video) have elements that are associated with loaders

- The loaders determine how to load or connect to the media that element will render

- MediaInfo objects are used to associate elements with loaders

Loading the Plugin

- When the plugin is completed, it can be loaded using the PluginManager

OSMF Player in the App Studio (Demo)

- Provides a visual interface for quickly configuring OSMF plugins

- Quickly customize the look and feel of the player

Creating plugins for OSMF and the App Studio

- When OSMF reaches v 1.0 we will start accepting third party OSMF plugins in the app studio

- Opportunity for developers to distribute your plugins to our network of customers.

- Opportunity for publishers to benefit from a rich and diverse set of plugins.

Q&A

Any Questions?

plugins@kickapps.comCome see our booth