© 2013 SAP AG. All rights reserved. 1

Leverage the 17B Cloud Applications Market with

SAP's HANA Cloud Applications Partner Program

Aharon Weiner, SAP

June 13, 2013

© 2013 SAP AG. All rights reserved. 2

Software-as-a-Service market - a big opportunity growing fast

1: Market opportunity in 2013 and Market growth 2012-2016 - Source: Gartner, Forecast Overview: Public Cloud Services, Worldwide, 2011-2016, 2Q12 Update

2: 2010-2014 – Source: IDC, Goldman Sachs research estimates

0

5

10

15

20

25

30

2012 2013 2014 2015 2016

US

$ -

Billi

on

s

Market Size: Cloud Application Services (SaaS)

$US 17B Market Opportunity1

17,4% CAGR2

4 times higher growth of

cloud applications market

compared to on-premise

applications market

© 2013 SAP AG. All rights reserved. 3

PEOPLE CUSTOMER MONEY SUPPLIER

SAP in the Cloud

SAP HANA CLOUD PLATFORM

Application Development | Integration | Database and Analytics | Foundation

LINE OF BUSINESS CLOUD APPLICATIONS

BUSINESS NETWORK BUSINESS TO BUSINESS COLLABORATION

SOCIAL PEOPLE TO PEOPLE COLLABORATION

Cloud

Suites

Cloud

Marketplace

Business Suite NetWeaver BW

MANAGED CLOUD

Powered by SAP HANA

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

© 2013 SAP AG. All rights reserved. 4

PEOPLE Core HR Cloud

• Employee Central

(EC)

• EC Payroll

Performance Cloud

• Performance & Goals

• Compensation

• Succession &

Development

Learning Cloud

Recruiting Cloud

HR Analytics Cloud

• Workforce Analytics

• Workforce Planning

SAP Cloud Applications

CUSTOMER

Customer Cloud

• Cloud for Sales

• Cloud for Service

• Cloud for Marketing

• Cloud for Social

Engagement

• Social Media Analytics

by Netbase

MONEY

Financial Cloud

• Cloud for Financials

• Cloud for Travel

• Invoice Pro (Ariba)

• Business ByDesign

• Business One Cloud

• Sales & Operations

Planning

SUPPLIER

Sourcing Cloud

• Sourcing Pro

• Discovery

• Contract Pro

• Supplier Info

Management

Procurement Cloud

• Procure to Pay Pro

• Services Procurement

• Procurement Content

Spend Analytics Cloud

• Spend Visibility

SOCIAL COLLABORATION WITH SAP JAM

BUSINESS COLLABORATION WITH THE ARIBA NETWORK

LINES OF BUSINESS CLOUD APPS

© 2013 SAP AG or an SAP affiliate company. All rights reserved.

© 2013 SAP AG. All rights reserved. 5

SAP HANA Cloud platform

SAP HANA App Services Native HANA | Java (NW Cloud) | Portal | Mobile | Collaboration | Integration | HTML5

SAP HANA DB Services

In-Memory | Transactions | Analytics | Text | Predictive | Planning

SAP HANA Cloud

SAP HANA Cloud Infrastructure Layer SAP Cloud | Public Cloud – SAP HANA One on AWS | Telco / Hosting Partners Cloud

KloudData Overview

KloudData Overview

KloudData is a specialized SAP Partner focused on Analytics, Enterprise Mobility, ERP and Cloud Implementation.

ERP Analytics Mobility

Team of 200+

KloudData Overview Cont.

HQ at Silicon Valley, CA Other locations:

Columbia, MD Nagpur and Pune, India

80+

customers

100%

reference-able

“KloudData delivered quick value, with high

quality reports and dashboards using SAP

Rapid Marts. Our SAP investment became

productive for decision makers in record time

with KloudData outstanding consulting services

. This deployment has been very cost effective

too.”

Patrick Rimroth, General Manager, Mizuho OSI

SAP Solutions

BOBJ

Suite

Sybase

IQ

Predict & Respond to

Possible Patient

Emergencies Before Time

with mMR Predictive

Analysis App Leverage the best in technology,

to deliver the best of care, in the

most efficient and cost-effective

manner with mMR Predictive

Analysis – powered by SAP

HANA

www.klouddata.com

HANA

powered by

www.klouddata.com

To keep track of vital signs of critical care

patients

Critical information is often not available when

needed

Integrated with SAP HANA

3,600x faster reporting, searching and

analytical capabilities

Monitors real-time vital signs data of patients

consistently

Alert Warning Bell buzzes if it finds any of the

real-time vital signs data fluctuating

drastically!!!

Improves efficiency and productivity of nursing

staff to help reduce overall costs of services

Roles: Nurses, Doctors

Segment: Healthcare

Pre-requisites: HIS at back-end, SAP HANA

and SAP Mobile Platform 2.2

Mobile Device Support: iPad 4.3 & above,

iPhone 4, Android 4.0 & above

Typical Healthcare Challenges

Key Features

Facts & Figures

HANA

powered by

Architecture

Built on SAP Mobile Platform 2.2

Available on

SAP Store

www.klouddata.com

HANA

powered by

Simple, usable, real-time info at incredible speeds to

help respond to emergencies from anywhere,

anytime

Like never-before turnaround time on historical

records processing or predictive analysis on patient

data

Improve the efficiency and productivity of nursing

staff to help reduce overall cost of service

Handle huge volumes and wide variety of patient

data from multiple sources – app and devices

Flexible analytical diagnosis models based on real-

time patient data and comparative algorithms

Business Benefits

www.klouddata.com HANA

powered by

SAP HANA Cloud Applications Partner Program

© 2012 SAP AG. All rights reserved. 15

Straightforward & Cost-Effective Partner Program

Resources &

Communities

Attractive Offer at an

Attractive Price

Branding &

Support

SAP HANA Cloud

Applications Partner

Center

SAP Community

Network

Free Sandbox trials

Managed

Community

Dialogue

SAP HANA Cloud

application starter

pack 10 SAP Application

Development Users, 3 Virtual

Machines,

1GB structured RDBMS, 1

GB SAP HANA, and 10GB

unstructured, storage, 10GB

bandwidth

SAP HANA Cloud

application

certification

Reach 230,000 SAP

customers and

millions of business

users

Program Fee* 1.990 € p.a.

Application

Revenue Share 15%

Certification Fee 990€ initial/495€

recurring

Sell Through

the SAP Store

SAP-commitment to enable the ecosystem to contribute lion share of platform-based app portfolio

Standardized Partner Contract HANA Cloud Application Development

Cooperation Agreement

* Offset against application rev shares

A High Impact, High Value Program For Our Partners SAP HANA Cloud Applications Partner Program

© 2013 SAP AG. All rights reserved. 16

SAP Store: The Destination for Business Mobile Apps and Cloud Applications

Go-to-Market with Your Solutions

• One-stop shop for mobile business apps (on ALL

device platforms) and Cloud Applications

• Enterprise search and categorization

• Embedded in SAP go-to-market channel mix

• Reach millions of business users

• Cutting-edge demand generation activities

• Social commerce and influencer initiatives

• Key events and promotions

• Buy Now – online purchase of mobile apps –

customer discount- and system-assessment

Visit https://store.sap.com

© 2013 SAP AG. All rights reserved. 17

Act Now!

Visit the our Partner Center and

Get Started Today! www.saphanacloudappspartnercenter.com

Grow your software business with

SAP

...and take advantage of the $17B cloud

application services market opportunity while

reaching more than 230K SAP customers

Thank You!

Contact Information:

Aharon Weiner

Aharon.Weiner@sap.com