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About LevelTen Interactive

LevelTen Interactive Capabilities Presentation

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This is the LevelTen Interactive Capabilities presentation; if you ever wanted to know what we do and how we do it, here it is!

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Page 1: LevelTen Interactive Capabilities Presentation

About LevelTen Interactive

Page 2: LevelTen Interactive Capabilities Presentation

About LevelTen

10 Year-old company Award-winning design and

development 2007 & 2008 Webby nominee 2 Interactive Media Agency (IMA) awards 2 W3 awards Davey award

15 Full-time employees 200+ Projects completed Validate clients’ return on

investment through statistics

Page 3: LevelTen Interactive Capabilities Presentation

LevelTen Insight

What: The LevelTen team invests over 150 hours each month on research and documentation of web trends and best practices.

Why: To provide our clients a perpetual competitive advantage by assuring continual alignment with the online state-of-the-art

Proof: www.leveltendesign.comHundreds of interactive knowledge posts: blogs, wiki

pages, articles, whitepapers, podcasts & videos

LevelTen lives the Web/Enterprise 2.0 lifestyle.

Institutionalized Learning Culture

Page 4: LevelTen Interactive Capabilities Presentation

Our Services

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Strategic planning Market research Best practices

guidance Risk analysis Drupal training

UI design E-mail templates Corporate identity

Market planning Search engine

optimization Pay-per-click

management Online marketing Advanced web metrics

Corporate web sitesCommunity web portalsNon-profit web sitesSocial Networking sitesIntranet / ExtranetE-Commerce

Consulting:

Creative:

Marketing:

Development:

Page 5: LevelTen Interactive Capabilities Presentation

What We Do

Core competencies Online marketing Website design & development Intranets & extranets

Approach Standardized, proven process

Platform Proven Content Management System

Full service interactive agency

Page 6: LevelTen Interactive Capabilities Presentation

What We Do Differently

Core competencies Synergy online marketing Next gen (Web2.0/3.0) website design &

development Enterprise 2.0

Approach Strategic, agile process

Platform Enterprise-class open-source Content Management

Framework

Full service next generation interactive agency

Page 7: LevelTen Interactive Capabilities Presentation

Our Clients

Page 8: LevelTen Interactive Capabilities Presentation

About LevelTen’s AgileDevelopment Process

Page 9: LevelTen Interactive Capabilities Presentation

Value Driven Process – Sprint Planning

Page 10: LevelTen Interactive Capabilities Presentation

Value driven process – Sprinting

Page 11: LevelTen Interactive Capabilities Presentation

Value Driven Process – Agile Planning

Page 12: LevelTen Interactive Capabilities Presentation

Evolve Your Business Through Technology

Page 13: LevelTen Interactive Capabilities Presentation

How Can Businesses Evolve Through Technology

Manage online marketing campaigns that reach customers when they are purchasing

Create a compelling experience that converts site visitors to customers

Store contact information and provide multiple touch points to retain customers

Increase Sales & Lead Gen Online support lets customers

help customers – Forums, knowledge base

Find answers to many questions on the site - FAQ

Customer Extranet

Educating Customers

Intranet– Store searchable documents and content online for 24/7 access from any computer

Increase corporate communication by making business process and documents accessible through the Internet

Reduce need for printers, toner and paper, potentially saving thousands of dollars per month

Increase Employee Efficiency Better understand how

consumers feel about your brand Identify success drivers and gaps

across marketing and media Gain insight into what works

faster and more intuitively

Track Performance

Page 14: LevelTen Interactive Capabilities Presentation

Understand The Audience

Geographic, demographic, social status, education Why and how are they searching for your products

and services How do they consume information What is there decision making process What do they think of your brand Are they retainable and how can we interact with

them

Who are your consumers and what are their objectives?

Page 15: LevelTen Interactive Capabilities Presentation

Understand Your Competitors

What is their digital footprint What advantages do they have over you What advantages do you have over them

Who are your competitors?

Page 16: LevelTen Interactive Capabilities Presentation

Marketing Plan To Expand Digital Footprint Create User Personas & Develop User Scenarios Identify Core Content & Functionality Sets Identify Priority of Customer Needs Establish Information Hierarchy & User Flows Establish Navigation Systems & Display Layouts Formulate Display “Wireframes” & Design Principles Build a positive online experience that educates

consumers, opens communication, collects visitor data, and accommodates their needs

Leverage data to create an online business strategy

Page 17: LevelTen Interactive Capabilities Presentation

Dynamic Solutions To Obtain, Attain and Maintain

Your website is a sales and support staff that doesn’t sleep, eat, take restroom breaks or ask for vacation time.

If it looks and sounds professional, is simple to work with and can provide answers to customers questions it will win business.

Typically very expensive to purchase licenses to enterprise class CMS

Drupal provides very similar features for free

Page 18: LevelTen Interactive Capabilities Presentation

Gain Valuable Feedback and React

Analytics User Activity

Increased TrafficBrand ReinforcementBetter ConversionMore SalesIncreased Customer Retention

Page 19: LevelTen Interactive Capabilities Presentation

How LevelTen Can Help Implement Drupal

Information Architecture

Usability Testing User Workflows

Site Design Banner Ad Design Page Element

Creation

Creative:

Development:

Strategy:

Drupal Installation Module Selection Module Integration Custom Module

Development Data Mining Rewards Programs

API Integration Data Migration Content Syndication Security Updates

and Patches Tagging Strategies Process Automation

SEO PPC Social Networking Internal/External

Link Building Strategies

Marketing:

Code Review URL Strategies Best Approach For

Optimizing Content