Presents

LetterMark 1-to-1 email is for the average 30-40 personal emails that each legal professional sends each day.

• Works together with Microsoft Outlook 98, 2000, 2002 and 2003 running on Win98, WinNT, WinME, Win2000 or Windows XP

• Individual user and administrator flexibility• Easy to implement. Minimal burden on your IT

resources.• Highly Secure• Cost-effective

Average of 7,500 branded messages per user, per year (30 emails x 250 workdays)

LetterMark - Branded Email

LetterMark - Web Integration

LetterMark - Enhanced Contact Information

LetterMark – Web Update Panel

Ideal for:

• Firm News, Press Releases

• Seminars & Events

• Newsletters & Legal Alerts

Controlled by the AdministratorCan change as frequently as desired

Links to IP address with full

text

LetterMark – “Note From” option

Parker Poe Metrics

0500

10001500200025003000350040004500

Oct '01 Nov Dec Jan'02 Feb March April May

Web Visits Unique Visits

Monthly Avg: Oct-Nov vs Jan-May

Web Visits +31.1%Unique Visits +27.3%

V-card downloads Jan – May = 2,078

Customer Base: Over 250 customers LetterMark Of those, 50+ are law firms

Here are a few of the smaller law firms:• Foley & Lardner – Over 200 users    • McGuire Woods – Over 200 users

• Post & Shell – Over 150 users

• Marriott International – Thousands of usersCustomers range from 1 user to over 1,000 users.

Sample Templates

Sample Templates

Sample Templates

Sample Templates

Sender Recipient

Internet

Outlook

LetterMark Data Center

Email & Template Flow

Previewer

email text

LetterMarktemplate

Pull Technology

Compose email as normal.

LetterMark – User Experience

When the user hits “send,” a preview window appears that shows the text they have written on their “default” LetterMark template. They can hit “send” and the message will go out as shown.

LetterMark – User Experience

Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator.

LetterMark – User Experience

The newly selected template appears immediately.

LetterMark – User Experience

LetterMark – User Experience

Users can also choose “LetterMark™ Off” if they want to send a message with no LetterMark template, such as for a personal email.

LetterMark - System Intelligence

> Centralized Management

> TemplateDesign

> Update Contact Information

> Tracking & reporting:

Total click-throughs by template and v-card downloads by user

Attorney-Client Security

• FullSeven does not transport or re-route email• Collect aggregate metrics only• No mechanism to identify recipients• Net: collect no more info than ISP – actually

less• Does not use attachments – no virus threat• Does not use scripts• Does not require changes to firewall

LetterMark applies branding disciplines to thousands of emails each user sends every year

• Strengths communications programs• Promotes firm identity/awareness• Stimulates internal & external cross-selling• Increases Website ROI by directing traffic

to relevant and time sensitive web pages• Provides Active Information versus Inert

Data

1. Compose a new email and add an attachment as normal. Click Send.

2. You’ll see an Encrypt button on the LetterMark Previewer along with a list of the attachment(s) you’ve added.

3. When prompted, enter and verify a password. Your attachment(s) will be instantly encrypted.

After sending the email, give the password to the recipient separately to access the attachment.Note: The recipient will need to perform a one-time download of the free decoding software to decrypt the attachment. This can be downloaded from the link on the sidebar.

Encryption – New Optional Feature

Sending:

Receiving:• The recipient double-clicks on the encrypted attachment. • When prompted, enter the password for the attachment(s). • The attachment(s) will be decrypted. Double-click on the

decrypted file to open.

Purchase & Implementation

1. Signed “Annual Program License Agreement” – ASP (Application Service Provider Model)

2. Complete design(s)3. Assemble user information

– Email addresses (min. requirement)– Upload .csv file with full contact information

4. Install (Two options)– Email to each user: 5 minute install– Network install (Ghost, SMS, WinInstall, etc.)

Plain-Text Clients

Pegasus Outlook 97

Lotus Notes

Opt-Out List for Plain-Text Recipients

Recipient on-line:

Recipient off-line:

Off-Line Behavior

Benefit Summary - Marketing

• Branded e-mail communications– 7,500 branded marketing opportunities per user per year– Enhance your image vs. the competition to clients

• Contact Info. – Strengthen Atty.-Client Relationship– V-card– Bios– Office location

• Web visits (+30%)– Leverage your Website Investment by Increasing Traffic– Direct links to specifics pages– Web update panels: publications, events

• Simple implementation• Tracking & reporting

Version 5.1 – Available Now• Easier and faster installation

– The install is fast, dependable and easily adaptable for any network deployment

• Compatible with remote users– Supports employees who work in remote office and use

terminal services to access the firms network• Supports shared computers

– Easily handles cases where multiple employees log into one computer

• Several usability enhancements– Instant refresh button on LetterMark Previewer– Web-based Help files don’t take up space on your hard

drive– Improved control panel settings

• Encryption Feature– Quickly and easily encrypts attachments

Generate Referrals and New Business for Your

Firm By Leveraging Every Communication

With X users (X users x 30 emails x 250

workdays)

Y Business Development Opportunities

To touch a client or prospect with this same frequency would cost over ten times the amount on an annual basis

LetterMark™ System Includes

Client Software

LetterMark.netSecure Hosting

New Releases Customer Support

PricingAvailable for license agreements

  

Administrative tasks include: Design tasks include:add/remove users create/modify templatessend invites create/manage image mapsadd/modify user information create/modify bus. card fieldsadd/modify locationspublish template changesmanage template groupsaccess reportsmanage "Web Update Panels"

FullSeven can design templates and maintain administrative functions, which includes:

Pricing

A three year agreement would be billed annually. Encryption would be $15 per user for the one or three year agreement.

1)     LetterMark Software is licensed on an annual "right of use basis, renewable for 12 mnth periods.

2)     License fees include all LetterMark software upgrades and new releases during the license period.

3)     License fees include customer support and hosting of email templates & database information.

4)     On-going Administration and Design services are available for an additional $8/seat and $7/seat respectively.

Standard template using existing design……$100Customer template with new design………….$200

Customer template with animated GIF………..$300

5)     First year pricing includes three initial templates.

6)     A 10% setup fee applies to the first year. This is waived for a three year agreement.

PRINTED ELECTRONIC

LEVERAGINGYOUR FIRMS

COMMUNICATIONS & WEBSITE

Strengthen Brand Awareness Immediately Increase Web Visits for a greater ROI Generate New Business Standardize Consistency in Email

WEBSITE