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Let’s name your baby. Aaron Price | @APstartup | FI NYC 2010 Grad

"Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

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Page 1: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Let’s name your baby.

Aaron Price | @APstartup | FI NYC 2010 Grad

Page 2: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Patent

Carabiners

deliverU

returnBuy

effordables/MotoRecycle

China

Page 3: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Entrepreneurship is lonely.

Page 4: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Entrepreneurs F up a lot.

Page 5: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

* See later slide.

Page 6: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
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Page 8: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Less lonely.

Less f’ing up.

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0

500

1000

1500

2000

2500

3000

3500

4000

Actual NJ Tech Meetup Member Growth

Page 11: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Built gamified phone-based

voting system for events.

Page 12: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

3 years later

Page 13: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014
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Built gamified social

media tool for events

Page 15: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Let’s team up and build the

best audience engagement

system on the planet.

Me too!

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Page 17: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

livecube trending upward.

But enough about all that.

Page 18: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Let’s name your baby.

Page 19: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

No excuses.

Like:

Page 20: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

It’s an app. It doesn’t matter.

Page 21: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Consumers are used to

silly names.

Page 22: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

I’m anti domain squatters.

Page 23: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

I’ll use tryX or getX for now

and get mine later.

Page 24: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

But it means so much to us.

Page 25: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Too busy.

Page 26: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Stuck.

(aka lazy)

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Lack of awareness.

Page 29: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Credibility.

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Determination?

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PS I’ve made all of these

mistakes.

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* This is the future slide.

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Solution.

Page 34: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

B2B or B2C?

Slightly more leeway with

B2C.

Think: customer acquisition.

Page 35: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Brainstorm.

Live it.

Draw in the shower.

Put post-its on the wall.

Page 36: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Don’t be a tool. Use a tool!

InstantDomainSearch.com

domai.nr

BrandBucket

NameBoy.com

BustAName.com

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Pass the bar test.

Page 38: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

But it ain’t no lie,

Baby, buy buy buy.

Sedo.com

BuyDomains.com

Page 39: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

.com vs .anything_else

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What did Marc say?

Page 41: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

“It is called word of mouth – not words of

mouth. If you want word of mouth to

spread, keep it simple, easy to say, spell,

and remember.”

- Marc Lore

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“Your brand is your emotional connection

to the customer and your domain is the

cornerstone of your brand.”

- Marc Lore

Page 43: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Help!

Know corporate event planners

or marketing depts?

[email protected]

Page 44: "Let's Name Your Baby" Aaron Price at Founder Institute New York Jan 2014

Questions

Aaron Price@APstartup@NJTech@livecubeapp