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LED as Advertising
Medium
There are numerous advantages to using LED
technology to advertise your business: LED signs are
less expensive to operate than traditional fluorescent
signs; the lighting lasts much longer; your ads can
appear as text, images or videos; LED signs can be
installed in a variety of locations and on many different
surfaces. Depending on your message type, LED
displays can be eye-catching and attention getting,
increasing your business' visibility.
Outdoor AdsAttract people to your business by using LED signs outside to make bold
statements such as, "1,000 Items on Sale!" or "This Is the Place for Pets!" If
your LED sign is large enough to be visible by people walking or driving by,
they might be intrigued to see what you're offering. If your budget allows,
have an LED sign created with colorful text and images to place on a
billboard. Drivers are sure to take notice of a large LED sign reading,
"Absolutely THE BEST Burgers in Town!" illustrated with an animated
image of a colorful big, juicy burger. Check local government planning
requirements to ensure your LED display is permissible and there is enough
power to the sign site.
Indoor AdsDraw your customers' attention to your products or services through the strategic
placement of one or more LED signs. For example, a flashing or animated LED
sign stating "Best Bargains Here!" or "Kids' Sale Korner!" will capture your
customers' attention. You might decide on a scrolling LED sign that creates a
"message corner" upon which your customers come to rely for the "sale of the day"
or a similar ever-changing message. A scrolling LED sign can also be placed in your
storefront window or incorporated into a window awning. LED messaging can
entice customers into your shop with phrases like "Come On in for the Sale of the
Day!" LED signs can be programmed to change your message anytime you find it
necessary or effective to do so. LED signs can be placed in virtually any area of
your business where there is an electrical outlet; some displays will also run on a
12VDC battery.
Vehicular Adsour advertising can reach people far from your actual place of
business if you place your LED signs on the sides of buses or
suitable cars. Buses can accommodate large LED displays and will
be seen by thousands of people. If your personal business vehicle
lends itself to an LED sign, your marketing messages will travel
with you wherever you go. Your colorful display and engaging
message are likely to attract many customers and comments.
Offsite Locales
Other local businesses, such as some banks and credit unions,
may be receptive to placing one of your small LED displays in
their lobbies. This is a wonderful opportunity for you to inform
people of an upcoming community event that your business is
sponsoring or a special fundraiser you may be hosting. Areas
where many people regularly frequent are ideal locations for your
LED sign displaying appropriate messaging about your business.
The new advertising
medium for the 21st
century
Just as television revolutionized the country and the advertising industry in the
1950's, electronic message centers (EMC's) are making history as the new
targeted medium that speaks to your most important audience... the people
who can drive onto your property and purchase something immediately. As
the saying goes, the three most important factors in your business are location,
location, and location. Capitalize on your most important resource.
This outdoor impulse buy is quite different. Instead of reaching existing
customers already inside your store, EMC's bring more traffic in your stores.
This added volume of customers dramatically increases your sales.
You can reach a larger audience more expensively with traditional ad
mediums. The problem is what percentage will be inspired, get off the couch,
and actually travel to your specific location?
LED Displays
where the message
is the medium
Optec Displays uses state-of-the-art manufacturing processes to create outdoor text
message centers and video screens for various applications including electronic
billboards, pylon displays time and temperature signs and gas price changers.
The main driving force behind the rapid market growth is it's effectiveness as an on-
premise advertising medium. LED displays have the ability to change messages instantly
and indefinitely. LED sign owners have the advantage of being in on going direct
contact with their customers through their sign messages. Thus the signs become more
attention grabbing and are able drive more new business for display owners.
Business owners and outdoor advertising companies of LED sign systems are already
experiencing great success with this new way of advertising. Some business owners even
claim they get sales increase better than advertising in newspaper ads, direct mailers,
print signs or other conventional advertising mediums.
With LED DisplayWithout LED Display
Advertise With
Led Signs
And Increase Sales
Are you new to the term advertising and marketing? Do you want to shift your
attention from old advertising mediums to the newest possible ones? If yes, then
you can certainly hire a highly qualified advertising and marketing professional.
The experts in the field will probably explain to you the entire system of
advertising and marketing through their presentations. You will find yourself
learning about signage along with newspaper ads and TV or radio spots. You will
also hear about costly marketing campaigns such as pay per click ads, banners, and
search engine optimization. As the entire advertising and marketing technique
revolves around these methods, you wont get to hear as much about LED signs.
Although this medium is hidden in the crowd, it has a considerable and direct
impact on the targeted audience. The use of LED signs has proved to be beneficial
for the success of businesses. According to the Small Business Administration, the
signs are the most effective, yet least expensive form of advertising for the small
business”. However, many customers are not considering this option.
The LED signs are effective because they add more value to the effect of a good business
that revolves around three factors – great products, competitive pricing, and excellent
customer service. You will be amazed to know the statistics of the impact mentioned by
the State Business Administration. It states that the average business gets up to 50% of
sales from signage, 85% from within 5 miles of their location. So, are you finally in favor
of LED signs that can attract the attention of the audience, effectively convey the message
in real time, and encourage them to visit the store or website immediately? Remember that
you are not targeting people who watch TV, listen to the radio, or read newspapers. Your
targeted audience will be the people who are passing by your location every day.
Always keep in mind that if you are successful in grabbing more attention, then you are
bound to get more customers. However, it is also essential to know that LED signs will be
effective if you are advertising about your products or services in the location of the store.
