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This presentation was held at Leanca.mp Berlin on 27th of August. It was showcased our mashup process of Design Thinking and User Research we conduct at relevantive. UX research is far more than creating an usability without any usability issues. It is about creating awesome products that people love and business success.
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relevantive @leanca.mp | © 2012 relevantive AG 1
Lean UX at #leancamp Berlin
leanca.mp Berlin 2012
LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
relevantive @leanca.mp | © 2012 relevantive AG 4
The „lean“ approach is currently transforming the world of product development. We at relevantive developed a unique approach to conduct lean UX tests. Read more…
LEAN≠
less …relevantive @leanca.mp | © 2012 relevantive AG 5
But lean doesn‘t mean less of anything, with one exception …
relevantive @leanca.mp | © 2012 relevantive AG 6
Budget
relevantive @leanca.mp | © 2012 relevantive AG 7
LEAN
☠Wasting …
relevantive @leanca.mp | © 2012 relevantive AG 8
lean is the death of wasting …
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Resourcesresources in project development processes that underly an uncertainty.
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Money Time Talent
Lean aims to prevent product development to spend Money, Time and Talents on the wrong goals. Goals that doesn‘t fulfill users and customers needs.
ValidatedUX decisions!
relevantive @leanca.mp | © 2012 relevantive AG 11
Therefore it is necessary to validate your UX decisions before you kick-off development.
A ? B ?
Otherwise you have to make decisions at high speeds that could be crucial for your success!
relevantive @leanca.mp | © 2012 relevantive AG 13http://www.flickr.com/photos/37855887@N00/3526750763/
Making decision shouldn‘t be a matter of luck or …
relevantive @leanca.mp | © 2012 relevantive AG 14http://www.flickr.com/photos/37855887@N00/3526750763/
a_genius in your team that invents the future constantly or
relevantive @leanca.mp | © 2012 relevantive AG 15Image curtsey NASA
you trust on the power of engineering and perfectionism
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that could still cause fatal failure.
validated A val. B
That‘s why you should validate your decisions before make a decision. Especially regarding your UX.
17relevantive @leanca.mp | © 2012 relevantive AG
User Experience Research
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Usabilityaka
human factorsrelevantive @leanca.mp | © 2012 relevantive AG 19
relevantive @leanca.mp | © 2012 relevantive AG 20Image curtsey Odessey 2001
USABILITY TESTING…long preparation…many tests…long analysis…detailed report…„academic“
Usability testing methodology is like a monolith that …
relevantive @leanca.mp | © 2012 relevantive AG 21Image curtsey Odessey 2001
BLACK BOXResult is great,in terms of usability
BUT …
Not necessarily a successfull product& business
results in great usability, but that doesn‘t mean that the result is a stunning user experience and an economically successful product. There for we mashed up …
LEAN & UX?
relevantive @leanca.mp | © 2012 relevantive AG 22
relevantive @leanca.mp | © 2012 relevantive AG 23
How to make qualitative user
research
?
Audible AccessibleActionable
relevantive @leanca.mp | © 2012 relevantive AG 24
We build on a core principle of Eric Ries‘ The Lean Startup. Results have to be audible, accessible and actionable to gain success.
UX Research & Results
=
relevantive @leanca.mp | © 2012 relevantive AG 25
What does that mean for UX research and how to achieve the 3A?
UX Research
Design Thinking
LeanUX
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The first step was to combine UX and Design Thinking methodologies and create a new methology.
relevantive @leanca.mp | © 2012 relevantive AG 27
User Research
Design ThinkingLean
UX
Web Analytics
The second step is to verify the results by conducting quantitative experiments.
LeanLean UX Kick-offLean UX TestingLean UX ResultsWhat‘s in Lean UX
“Supposing is good, but finding out is better.“
Mark Twain
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relevantive @leanca.mp | © 2012 relevantive AG 30
Stakeholder User
The_goal of all relevantive Lean UX Tests is to bring together the development team and the user.
It´s not only about getting data, it´s about empathy.
relevantive @leanca.mp | © 2012 relevantive AG 31
relevantive @leanca.mp | © 2012 relevantive AG 32
This_creates insights which can´t be provided by means of a study report. Even more important it triggers collaborative problem solving.
How do we generatedata and empathy?
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During the test sessions a team of stakeholders observes the tests. We use post-its to gather and visualize most accessible insights.
relevantive @leanca.mp | © 2012 relevantive AG 35
We gather data by asking the user
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After each test session we bring together all observations and discuss different perspectives. The goal in this step is to collaboratively go ahead with solutions on the issues found in the tests.
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Design Thinking translates data into tangible issues &
findings =
Empathy
LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
relevantive @leanca.mp | © 2012 relevantive AG 39
“Nothing is more terrible than activity without insight.“
Thomas Carlyle
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Regular usability tests provide poor transfer of test results: a 2-hour timeslot to get a presentation of the findings and after that weeks of collecting and scheduling all resulting tickets for improvement.
It‘s not about starting a discussion, it‘s about
starting implementation.
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Ourgoal after finishing tests is not to start a discussion what to do with the issues found but to have clear tasks including an owner and a deadline to start improving the product immediately.
LeanLean UX Kick-OffLean UX TestingLean UX ResultsWhat‘s in Lean UX
relevantive @leanca.mp | © 2012 relevantive AG 44
Money Time Talent
After conducting many Lean UX test we proofed not only the success of the product but far more …
relevantive @leanca.mp | © 2012 relevantive AG 45
Smaller TicketsTest without codeEarly test of value propositionResult is a solution not a report
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Total time: 5 instead of 20 daysTime to result: 2h instead of 5 days4 tests instead of 1 test per monthKick-off to testing 48h
47
All sit in the same shipFocus on where the beef isNo one gets blamed for failureResult is a solution not a report
relevantive @leanca.mp | © 2012 relevantive AG
Sebastian [email protected] @forstartups
Angela Kreitenweis [email protected]
Anna Lä[email protected]