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LEAN startups - what happens when you put HARDWARE into the mix? au·gu·ry / ˈôɡ(y)ərē / [aw-gyuh-ree] a sign of what will happen in the future; prediction. the work of an augur; the interpretation of omens. Gal Shaul, CTO at

"Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

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Page 1: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

LEAN startups - what happens when

you put HARDWARE into the mix?

au·gu·ry / ˈôɡ(y)ərē / [aw-gyuh-ree]a sign of what will happen in the future; prediction.the work of an augur; the interpretation of omens.

Gal Shaul, CTO at

Page 2: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016
Page 3: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

AVOIDED$130,000 damage

Page 4: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

PREDICTIVE MAINTENANCE$

CO

ST O

F D

EGR

AD

ATI

ON

5 - 10x

2 - 3x

70 - 100x

TIME

COST OF WAITING

NORMAL MONITOR ALARM DANGER

Page 5: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

12%

88%

*DOE - Federal Energy Management Program - Operations & Maintenance Best Practices

Page 6: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

for machines

Page 7: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

MALFUNCTION DICTIONARY

MECHANICAL DIAGNOSTIC ALGORITHMS

PORTABLE DIAGNOSTICS DATA

SMART MANAGEMENT PLATFORM

CONTINUOUS MONITORING DATA

Page 8: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

EVERYTHING THAT HAS MOVING PARTS

Page 9: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

LEAN?LEAN STARTUP

Page 10: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

lean startup /customer development

LEAN?LEAN STARTUP

Page 11: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

fast iterations

lots of feedback

LEAN STARTUP

Page 12: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

LEAN STARTUP

min effort MAX learning

Page 13: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

CUSTOMER DEV agile software dev hard

LEAN STARTUP

Page 14: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

Phase 1Research / MVP1

Page 15: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

Removes bias | maximizes learningstick to the process

Talk to everyone | Fast iterationsget out of the building

What | Who | Why three questions

RESEARCH BUILD MEASURE LEARN

Page 16: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

ECO-SYSTEM VALUE MAP

Page 17: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

RESEARCH BUILD MEASURE LEARN

Page 18: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

RESEARCH BUILD MEASURE LEARN

Page 19: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BEFORE

AFTER

RESEARCH BUILD MEASURE LEARN

Page 20: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

ID ENG. MECH, EE MVP

RESEARCH BUILD MEASURE LEARN

Page 21: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

NODE

HTTPS

MQTT

ADAPTER SPARK

S3

DEEP

LEARNING

FAULT

DETECTION

ALERT

MANAGER

RESEARCH BUILD MEASURE LEARN

Page 22: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

RESEARCH BUILD MEASURE LEARN

leverage them to define your productapproach larger customers

user interviews | usage metricscollect data

large chance of messing up | build a relationshipstart with smaller test-sites

ALPHA

Page 23: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

Phase 2MVP2

Page 24: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 25: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

AUGUSCOPEBUILD MEASURE LEARN

Page 26: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 27: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 28: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 29: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

SMART MANAGEMENT PLATFORM

BUILD MEASURE LEARN

Page 30: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 31: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

involve existing customers | move fast, iterate | user-testing in real life

now start the design process

tracked usage, engagement, ROI | success storiesyou’ve proven the value

BETA

BUILD MEASURE LEARN

Page 32: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

now make it a product

you’ve validated the design

SCALE

small/large scale manufacturing | still a lot more to learn - iterate

tracked usage, engagement | multiple iterations

BUILD MEASURE LEARN

Page 33: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

BUILD MEASURE LEARN

Page 34: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

EXPERT APPROVAL

MACHINE LEARNING

TREND ANALYSIS

BUILD MEASURE LEARN

Page 35: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

SUMMARY

• plan two steps ahead • focus on the next step• be prepared to move

one step back

it’s all about balance

• be ready for everything • all is not lost

always carrypliers and superglue

Page 36: "Lean startups : what happens when you put hardware into the mix?" - Gal Shaul @Products of Things, November 2016

LETS CONTINUE THE DISCUSSION

[email protected]

Thank you!