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Based on our experience, we’ve found several key ways to be successful with interactive print in several industries, including Real Estate! Plus, we’ve also discovered the single most critical factor for success. Want to know what they are?
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What Can Layar Do for Your Business? REAL ESTATE
Webinar, January 2014
Maarten Lens-FitzGerald, Co-founder
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
45 minutes presentation 15 minutes Q&A
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Questions via ”question box” !
Download the deck now via link in the chat, will be available on line later as well
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Part of webinar series, www.layar.com/events/
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Agenda - Layar - History - Examples - Best Practices - Products & Walk Through - Q&A
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HistoryFrom Augmented Reality to Interactive Print
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1968, Ivan Sutherland
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary
future world
1984, TerminatorB8
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Today Augmented Reality rides on the smart phone wave
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
A brochure cover
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The brochure cover is scanned with free Layar app
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The image is analyzed
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The image ‘fingerprint' is matched with the database in the cloud
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
The digital media is downloaded and placed “on” the magazine
This is AUGMENTED REALITY
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Image recognition !
Augmented reality for Digital Content
No special printing technology No special Codes
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Better than QR codes: - No ugly visual - Rich media - Change after publishing - Wow effect !
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The future of online is offline
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
http://www.youtube.com/watch?v=-N5xBSMfRTA
10 million downloads in the US
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Android, iOS phones and tablets 36 million globally
70.000 publishers & marketeerson the Layar Creator
Layar 101
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
WE SEE....
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Layar 101
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
About Layar
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Founded June 2009 Backed by VCs Intel, Prime, Sunstone 30 people offices in Amsterdam, New York, Toronto Global leader in mobile augmented reality Android, iPhone, iPad
Layar 101
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
BRAND LEADERS
LAYAR
Largest 10 million installs in the US, 36 Million world wide
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Easiest enhance a page in less than 60 seconds
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Clear Pricing 1 enhanced page starts at $50
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fast, versatile, robust
Layar 101
ExamplesINTERACTIVE PRINT
Attract, Amaze & Engage
4on4 Real Estate Real Estate & Layar
http://youtu.be/t5mc60QpiGE
Attract, Amaze & Engage
Van Santvoort Real Estate Real Estate & Layar
http://youtu.be/Ba4FXyaniKU
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Started with 12 newspapers Trained >100 people in 2 weeksExpanding to all their newspapers
Turn every real estate listing into a virtual tour by embedding videos and images!
call to action button!
Layar 101
Attract, Amaze & Up-sell
London Real Estate Magazine Real Estate & Layar
ExamplesGEO
Show how it will look
Real Estate Development Real Estate & Layar
Real Estate Agents Real Estate & Layar
Show your inventory on location
Example Brochure - with all best practices -
Example Brochure Real Estate & Layar
6 enhanced pages www.layar.com/real-estate
All content is fictitious
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
COVER
Actual Print What you see with Layar
Explicit and Prominent Activation
Use video to make it personal and engaging.
(Scan this page to see Layar content)
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Activation Page
Actual Print What you see with Layar
(Scan this page to see Layar content)
Explicit and Prominent Activation Congratulate the reader
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
BOOK VIEWING BUTTONS
Actual Print What you see with Layar
(Scan this page to see Layar content)
Explicit and Prominent Activation Fill your funnel thru email and phone
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
VIDEOS
Actual Print What you see with Layar
(Scan this page to see Layar content)
Explicit and Prominent Activation Amaze with video Funnel Filler
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
IMAGE CAROUSELS
Actual Print What you see with Layar
(Scan this page to see Layar content)
Explicit and Prominent Activation Amaze with Slideshows Funnel Filler
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
3D & GEO LAYERS
Actual Print What you see with Layar
(Scan this page to see Layar content)
Explicit and Prominent Activation Amaze with 3D & Geo Funnel Filler
© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
3D Screen Video
3D model inside
3D model outside
Why use Layar?
Morale Boost, Image Upgrade
Real Estate & Layar
Amaze !
Engage !
Fill your Funnel !
Measure
Products & Walk ThroughWhats in the box?
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Free Layar App !
2D and 3D Augmented Reality QR code scanning
GEO & Interactive Print !
Pop out mode !
iOS and Android Phone& Tablets
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Also a custom branded app and the SDK B45
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Pop out and lean back! B46
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Easy drag 'n' drop online creation tool
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Standard Buttons
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App costs
Page costs
Layar App Branded App SDK
Free$9.750
one time setup fee $3.250
annual license fee
$3.250 annual license fee
Interactive Print content can be changed after publication Once a credit is used it cannot be applied to another page. Price unrelated to print run or circ. A page is live for 12 months Pay with Creditcard or Paypal
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
GEO and 3D Great effect yet technical skills required: DIY or work with Layar Partners: layar.com/partners
Funda on Layar MRDRV “Market Hall” in Rotterdam, NLB52
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www.layar.com/documentation
FREE
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Creating Successful Campaigns layar.it/ECCguide
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Useful Files
Calls to Action Guide & Asset Pack layar.it/CallsToActionPack
Real Estate Example Brochure www.layar.com/real-estate
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LAYAR How to Make Money with Augmented Reality in Publishing
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Thank you!
Maarten Lens-FitzGerald [email protected] !
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www.layar.com/support
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