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ENGAGING COMMUNITIES OF INTEREST FOR NEW MUSIC NETWORK MAGAZINE RIVMIXX

Launching The Last Messages Club

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Page 1: Launching The Last Messages Club

ENGAGING COMMUNITIES OF INTEREST FOR NEW MUSIC

NETWORK MAGAZINE

RIVMIXX

Page 2: Launching The Last Messages Club

THE CHALLENGE

Rivmixx, a new, cool music network magazine asked us to help them...

Engage with communities of interest

Build credibilityDrive sign-ups

Page 3: Launching The Last Messages Club

WHAT WE DID

We identified key online music communities

We observed how they communicated

what they communicated and what they wanted...

Then we gave it to them.

Page 4: Launching The Last Messages Club

HOW IT WORKED

We set up profiles on key music social networks, forums and online communities

We seeded relevant news, videos and links back to Rivmixx,

driving website traffic and user sign-ups

We entered discussions and started conversations to build up trust and brand credibility

Page 5: Launching The Last Messages Club

RESULTS

We supported over 10 separate events and features in three months, identifying and

engaging with each unique audience and driving user figures

We also helped to build brand recognition and

respect amongst target audiences... preparation for further communication*

Page 6: Launching The Last Messages Club
Page 7: Launching The Last Messages Club

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