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Launch and Scale your Social Game in the Cloud
with AltEgo, Amazon Web Services and RightScale
November 16, 2010
Your Panel Today
Presenting:• Josh Fraser: VP, Business Development, RightScale• Jeff Barr: Sr. Web Services Evangelist, Amazon Web Services• Seth Gerson: CEO & Founder, AltEgo
Q&A:• Ryan McGinnis: Account Manager, RightScale
Please use the questions window to ask questions anytime!
Agenda
• Welcome• Social Gaming in the Cloud – Watchmen Example• “Underneath the hood” – AWS & RightScale• Social Gaming in the Cloud - AltEgo Example• Demo• Q&A
www.rightscale.com/webinars
Please use the questions window to ask questions anytime!
MMO iPhone App
join the watchmen universe
5
21MM total get requests
236K PUT, COPY, POST or LIST requests
32.349 GB
50K render requests
250K battles
Watchmen – First 25 Days
The Challenges of Success
Typical top gainers see 50%+ increase per week
Extreme cases include0 – 10 DAU in first 6 weeks
0 – 35MM users in single day
100X server growth in < 4 days
12,000 cores
*Single application stats deployed in the cloud today
The Challenges of Success
Things happen fast
It is hard to predict
You need to maintain control
The Reference Standard for Social Games
Amazon Web Services offers a flexible, scalable and cost-effective computing platform in the cloud
RightScale provides a time-tested cloud management platform
Utilize the solution that powers the most successful social games in the world today!
= RightScale Managed on AWS
Source: Appdata.com 11/15/10
Extensive Experience in Gaming
Introduction Amazon Web Services
The AWS Cloud: A Natural Evolution
Amazon Web Services
ComputeAmazon Elastic Compute Cloud
(EC2)- Elastic Load Balancing
- Auto Scaling
StorageAmazon Simple Storage Service
(S3)- AWS Import/Export
Your Game
Content DeliveryAmazon
CloudFront
MessagingAmazon Simple Queue
Service (SQS)Amazon Simple
Notification Service (SNS)
PaymentsAmazon Flexible
Payments Service (FPS)
On-Demand Workforce
Amazon Mechanical Turk
Parallel Processing
Amazon Elastic MapReduce
MonitoringAmazon CloudWatch
DatabaseAmazon RDS
Amazon SimpleDBThird-Party Offerings
ManagementAWS Management
Console
ToolsAWS Toolkit for Eclipse
Java, PHP, Ruby, Python, .Net Developer
Centers
Isolated NetworkVirtual Private Cloud
Metering and Billing
Identity and Access Management
Advantages of the AWS Cloud
The Cloud Starts Here! More Easily Deploy and Manage
RightScale Real Customers, Real Deployments, Real Benefits
Managed Cloud Deployments for 4 Years
More than 25,000 users; launched 1.7MM servers
Behind the largest production deployments on that cloud to date
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RightScale ServerTemplates• Server ‘definitions’ that dynamically configure instances
RightScale Deployments: • Multiple resources configured and managed as a single
system
RightScale Macros• Automated way to build a Deployment
Key Concepts
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Reduce the complexity of deploying in the cloudReduce the cost of human capital
Painless way to clone servers, environmentsFast cycle times on dev & test
Automated way to launch and configure servers
Unified interface to multiple clouds
AltEgo: what we needed
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Minimal work to get up and running
Systems-level management Multi-tier, multi-server RightScale Deployments
Fast dev & test cycle timesAbility to reuse ServerTemplates in multiple deployments
Painless revisions on multiple levels – lock off code when it’s showtime
Automation with ControlAuto-scaling and configuration, refine settings
Fail Forward StrategyNominalizes downtime
Historical timeline – makes failure analysis easy
AltEgo: what we got with RightScale
IT Resource Needs
time
Concept & Development
Production & Growth
Full Lifecycle IT Resource ManagementYears? Months? Days? Hours?
Maturity & Decline
Niche / EOL
Leverage pre-configured software in well-understood configurations
On-demand access enables fast cycles
Test many and large scale configurations
Concept & Development PhaseAccelerate Development and Testing at a Reduced Cost
Publisher extends virtual datacenters to developers (or vice versa)
At launch, change access privileges
No migration; seamless roll into production
Concept & Development PhaseShare Configurations
Studio BStudio A Studio C
Production & Growth PhaseExample Reference Architecture - MySQL
1.Leverage pre-built systems with RightScale Macros
2.Re-architect your system with arrays – multi-zone and/or Region
3.Fine tune automation
4.Tracking and Control
DEMO
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Your Turnkey Gaming Solution
Proven Best Practices & Unparalleled Success!
Pre-configured Social Gaming Deployments
Premium Onboarding
Facebook Ready
Systems Automation and AutoScaling
Account Manager and Access Control
AWS Multi-Region Support
AWS CloudFront Support
AltEgo Avatar Platform
Virtual Onsite Launch Support
24x7 Ongoing Support
RightScale Accounts 2
1. Sign up for AWS: http://aws.amazon.com/
2. Get a RightScale Free account: RightScale.com/socialgaming
3. Get the AltEgo SDK: [email protected]
Contact Info:
AMAZON: aws.amazon.com/contact-us/aws-sales/
RIGHTSCALE: [email protected]; (866) 720-0208
More Info:
www.rightscale.com/gaming
Webinar archive: RightScale.com/webinars
Q&A - Getting Started
Thank You!
