Tendring District Council

Present

The Birth of TREVOR

The Conception

Once we had decided to develop our DLE we naturally turned to Learning Pool for help and advice.

Our Learning Consultant, Chris Allan, came up with a number of ideas including TREVOR which was a very tortured acronym for Tendring’s REVolutionary Online Resource.

These ideas were expanded upon by our team of IT Representatives and the final list was put to the vote....

What’s in a name?

• TED (Tendring’s Employee Development)• TELL (Tendring’s E-learning Library)• TEA (Tendring’s E-learning Academy)• TLC (Tendring’s E-learning Classroom)• TREVOR (Tendring’s REVolutionary Online Resource)• The Hub• The Learning Ladder• The Knowledge Bank• Vision

TREVOR was voted in and an image style was assigned.

Shhhhh?Have you seen TREVOR?

Posters were placed around the council buildings asking if people had seen TREVOR.The posters were changed every few days.

Have you seen TREVOR?

Shhhhhh!

17 IT Representatives actively promoted TREVOR for 12 days without actually saying who or what it was!

We Kept Them Guessing!• Staff were intrigued and

confused, but most of all they were CURIOUS!

• A buzz started to build... and build... and build. Everyone wanted to find out who or what TREVOR was.

• The IT Reps were offered bribes and we even received a ransom note! TREVOR had really captured everyone's imagination

TREVOR takes over the

Council!

Trevor arrives at TDC on 9th June

 

Launch Day Arrives

Every Head of Service attended

Over 60% of available staff attended

The Chief Executive popped inAM at Weeley offices

PM at Town Hall offices

The Wish List StandAfter a short demonstration of e-learning, staff were asked to visit the Wish List Stand. Here they could indicate which courses they would like to see on TREVOR by ticking course shopping lists. They placed these into a shopping trolley and volunteers then pinned them onto our board.The effect was spectacular. It gave a clear message to Heads of Service about the level of interest and our staff felt they were having a say in which courses should be developed next.

The Results• The shopping list

requests were tallied

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1,423Requests for e-learning courses!!!

This gave us a huge bargaining tool to approach the various Heads of Service with.

The Advantages of Branding

We used the TREVOR name and logos to head up our categories

Ongoing Themes

Due to the numerous images available to us, we are able to place TREVOR into various themed stories on our intranet .

Trevor is backing England to win the World Cup

Lessons Learnt• The launch needn’t be expensive – ours was done for less than £500!• Get a team to help you – we could not have achieved this without our

fantastic team of IT representatives.• Make your giveaways useful – the badges weren’t popular but the pens

and jelly babies were. Harlow gave away drinks mats at their launch. We wish we’d have thought of that.

• Keep the demos short. We used Learning Pool’s Introduction to E-Learning course. It was fun and staff were able to easily participate.

• Ask Learning Pool for help. ‘Team Lovely’ worked their socks off for us, ensuring the DLE was ready. On the launch day they sent along staff to assist with the demonstrations and were on hand to answer any questions.

• Enjoy it! You know it’s a fantastic product – tell everybody!

Julie-ann Foweraker 10/10