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Over a billion people signed up for Facebook. Half of them in the last year. This site the most used site for people when using the Internet. People are not watching TV anymore - its using Facebook and Youtube and these other web sites. What powerful force draw them to this. Some people denote their time working for others online. What drives people to write an article on Wikipedia? They don´t get paid. Companies are enlisting people to help with innovations and sites such as Galaxy Zoo ask people to help identifying images. And why do people have to film themselves singing and post the video on Youtube? In this lecture we talk about how people are using the web to interact in new ways, and doing stuff.
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Lecture L18 THE SOCIAL LAYER
before social media?
READ ONLY CULTURE
CONSUMERS
STANDARDISED, INDUSTRIALISED
before broadcasting?
SINGING THE SONGS OF THE DAY
CONVERSATION
First email sent1971
First online bulletin board
1979
World WideWeb1991
GeoCities1994
Instant Messages IM1996
BROADCASTING
1970 20101980 1990 2000 2010
TheGlobe.com1995
LiveJournalP2P, Napster
1999
Friendster2002
MySpaceLinkedin
PhotobucketDelicious 2003
Facebook2004
Youtube2005
Twitter2006
END OF BROADCASTING
END OF BROADCASTING
YouTube's Origins as a Dating Site
The tools of productionare in people’shands
What happens when you connect people
Why do People share?
Why do People Contribute?
Why does Open Source work?
PRISONER’S DILEMMA
THE NEW SHARING ECONOMY
HIERARCHAL NETWORK
20th Century 21th Century
http://www.flickr.com/photos/piet_musterd/
Crowdsourcing
Source: Picutre from IMDb, Film Juno
Source: Picutre from Amazon.
Source: http://www.flickr.com/photos/webrevenu/
Source: Facebook
Network effect
Source: Wikipedia
!
!
1.23 billion people
Disruption
http://www.flickr.com/photos/leostefansson/
Organizing
The Rise of Collaboration
Citizen Journalism
Nada
Julia Klöckner, of chancellor Angela Merkel’s CDU, told her Twitter “followers” on that afternoon: “People, you can watch the football in peace. The vote was a success.”
“four more years”
In three hours, the message had been re-‐tweeted about 455,000 times
770.000 retweets
3 million retweets
Source: Belle Beth Cooper http://blog.bufferapp.com/10-new-twitter-stats-twitter-statistics-to-help-you-reach-your-followers
Launched September 2011
Snapchat
Users: 27 million (US)
Popular with users age 13-23
Launched October 2010
NEXT: !
LOCAL or Predictive Intelligence
