1. Kristen Grimm, President April 28, 2014 Harness the Power of
Strategic Communication
2. Words of Wisdom: Seize Opportunities Count Em Up 3. Grabber
Problem/Benefit Your work/solution Ask Words of Wisdom: Elevator
Speech YIKES! What do you do? 4. Diseases from unsanitary water
kill more people than war and violence each year. People in
developing nations dont have access to clean drinking water.
Charity: Water is dedicated to helping these people by building
wells to access clean water near their homes. Find out how you can
help. 5. Words of Wisdom CANCEL IT. 6. Clear Purpose 7. If you dont
know who your audience is or what they care about, you cant reach
them effectively. Words of Wisdom: Know Your Audience 8. Segment 9.
Analyze 10. Follow the Frog 11. How Will They Make Decisions? 12.
From 1,000 hits a week to 30,000 in two days! Readiness Level 13.
Clear Ask 14. When messaging: Words of Wisdom: Message Well 15. Of
course, implementing health reform wont be flawless at every step
of the way. But its also not exactly the train wreck that opponents
claim. Here are five popular myths circulating about Obamacares
presumed impact that you shouldnt be so quick to believe: Bad 16.
Words of Wisdom: Celebrate Success 17. Greenpeace 18. Frame Well
19. Show Vision of What Your Way Looks Like 20. MEGO Literal
Sclerosis Data Dump No Stories Avoid Message Sins: The Top 4 21. It
isnt just what they can hear, but who they can hear it from. Words
of Wisdom: Good Spokespeople 22. Superchefs Against Superbugs 23.
If what you are doing isnt working... Words of Wisdom: Do What
Works 24. Want more strategic communications planning help?
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