Knowing is Understanding

A road trip through Google analytics for Windows Phone

Who is

Tom Janssens

Who is?

• Name: Tom Janssens

• Independent consultant• Starting indie game developer

• www: http://www.blugri.com• Facebook:

http://www.facebook.com/blugri• Twitter: @blugri

Google Analytics

Account Setup

Google Analytics – Account setup

• Accounts• Web Properties• Profiles• Filters

• Advanced Segments• Dashboards

Google Analytics – Account structure

Username / Login

Account

Web property

Profile 1

Filter

Profile 2

Filter

Filter

Web property

Profile 1

Filter

Account

Web property

Profile 1

Filter

Profile 2

Filter

Filter

Google Analytics – Accounts

• You can only start 20 accounts• Given access to unlimited accounts

!!! No more than one client / account !!!

Google Analytics – Web Properties

• An account can have only 50 properties

• Web Property = tracking code

!!! Web property is in a single account !!!

Google Analytics – Profiles and Filters

• Limited to 50 profiles (over all properties)

• Filters incoming data• Filters executed in order of definition• Always keep a profile with all raw data

!!! Filters do not work on Custom Variables !!!

Google Analytics – Advanced Segments

• Isolate and analyse your analytics data

• Default or Custom Advanced Segments

Google Analytics – Dashboards

• Sticky to login• Configuration sharing• Widgets added via filters• Export and Email

Google Analytics – Dashboards

Google Analytics – Multiple apps

• Use advances segments• Or filter on e.g.

– Page title

Google Analytics – Going live

• Go to marketplace• Search “sudoku”• Search this icon

• Download and start!

• Or scan QR-code

For Windows Phone

Microsoft Silverlight Analytics Framework

MSAF

• Web analytics Framework• Supports

– Silverlight, WPF and Windows Phone– Offline scenarios– Pageview and event tracking– …

• Extensible• Get it from http://msaf.codeplex.com/

MSAF

The code

C#

Adding it to your application

<Application.ApplicationLifetimeObjects> <!--Required object that handles lifetime events for the application--> <shell:PhoneApplicationService Launching="Application_Launching" Closing="Application_Closing" Activated="Application_Activated" Deactivated="Application_Deactivated"/>

<Analytics:AnalyticsService x:Name="analyticsService" WebPropertyId="UA-12345678-9" AutomaticPageTrackingEnabled="True" /> </Application.ApplicationLifetimeObjects>

• Add the code to your App.xaml

Adding it to your application

<pre class="brush: csharp;">public partial class App : Application { private AnalyticsTracker _tracker; public AnalyticsTracker Tracker { get { if (_tracker == null) { AnalyticsService service = null; foreach (var obj in this.ApplicationLifetimeObjects) { if (typeof(AnalyticsService).Equals(obj.GetType())) { service = obj as AnalyticsService; break; } } _tracker = new AnalyticsTracker(service); } return _tracker; } } }

• And to App.xaml.cs

Application properties

• Google Analytics: 5 custom variables

Key 1: ProductID

Key 2: User defined

Key 3: User defined

Key 4: User defined

Key 5: User defined

public class AnalyticsService : IApplicationService{ private readonly IApplicationService _innerService; private readonly GoogleAnalytics _googleAnalytics;

public AnalyticsService() { _googleAnalytics = new GoogleAnalytics(); _googleAnalytics.CustomVariables.Add( new PropertyValue

{ PropertyName = "Device ID",

Value = AnalyticsProperties.DeviceId }); ... }}

Reading the manifest public class PhoneHelper { const string AppManifestName = "WMAppManifest.xml"; const string AppNodeName = "App";

public static string GetAppAttribute(string attributeName) { try { var settings = new XmlReaderSettings { XmlResolver = new XmlXapResolver() };

using (var rdr = XmlReader.Create(AppManifestName, settings)) { rdr.ReadToDescendant(AppNodeName); if (!rdr.IsStartElement()) { throw new FormatException(AppManifestName + " is missing " + AppNodeName); } return rdr.GetAttribute(attributeName); } } catch (Exception) { return ""; } } }

Copy fromhttp://coding4fun.codeplex.com/

Pageview Trackingpublic class AnalyticsService : IApplicationService{ private readonly IApplicationService _innerService; private readonly GoogleAnalytics _googleAnalytics;

public AnalyticsService() { _googleAnalytics = new GoogleAnalytics(); _googleAnalytics.CustomVariables.Add( new PropertyValue

{ PropertyName = "Device ID",

Value = AnalyticsProperties.DeviceId }); ... _innerService = new WebAnalyticsService { IsPageTrackingEnabled = true, Services = { _googleAnalytics, } }; }}

Pageview Tracking

• Basic tracking– For apps with many pages– Shows in analytics as pagename.xaml?

p1=v1• Realtime analytics

Event Trackingpublic class AnalyticsTracker{ private AnalyticsService _service;

public AnalyticsTracker(AnalyticsService service) { CompositionInitializer.SatisfyImports(this);

_service = service; }

[Import("Log")] public Action<AnalyticsEvent> Log { get; set; }

public void Track(string category, string name, string actionValue) { Log(new AnalyticsEvent { Category = category, Name = name, ObjectName = actionValue }); }}

Event Trackingused for pageviewspublic void TrackPageView(string pageViewName){ // Avoid double tracking if (_service != null && !_service.AutomaticPageTrackingEnabled) { Log(new AnalyticsEvent { ActionValue = pageViewName, HitType = Microsoft.WebAnalytics.Data.HitType.PageView, Name = "CurrentScreenChanged", NavigationState = pageViewName, ObjectType = pageViewName, AppName = Analytics.AnalyticsProperties.ApplicationTitle }); } }}

Use page name for application filtering

Give your pagetracking a user-friendly name

References

• Google.WebAnalytics• Microsoft.WebAnalytics• Microsoft.WebAnalytics.Behaviors• Microsoft.WebAnalytics.Navigation• Microsoft.SilverlightMediaFramework.Comp

atibility.Phone– Replaces:

• System.ComponentModel.Composition• System.ComponentModel.Composition.Initialization

• System.Windows.Interactivity

Tracking options

Useful tracks

Useful trackings

• Reviews and Sharing– Event Tracking– Get insights where to place your share /

review buttons

Useful trackings

• Version Tracking– Updates vs new downloads– Sticky users vs user growth– Store current version in isolated storage

Useful trackingsstring installedVersion = AppSettingsAndStatistics.Instance.ApplicationVersion;string currentVersion = Analytics.AnalyticsProperties.ApplicationVersion;

if (installedVersion == null){ AppSettingsAndStatistics.Instance.ApplicationVersion = currentVersion;

((Sudoku.App)App.Current).Tracker.Track("Installation”, "New", string.Format("new version: {0}”, Analytics.AnalyticsProperties.ApplicationVersion));}else if (!installedVersion.Equals(currentVersion)) { AppSettingsAndStatistics.Instance.ApplicationVersion = currentVersion;

((Sudoku.App)App.Current).Tracker.Track("Installation", "Update", string.Format("old version: {0} - new version: {1}", installedVersion, currentVersion));}

Useful trackings

• Application events– Game modes

• Game controls• Levels played / Difficulty

– Use of Hints, Tips, …– Advertising

• Providers• Number of ads displayed, clicked

– …

Resources

Links

Links

• https://www.google.com/ads/agencyedge/

• http://msaf.codeplex.com/

• http://www.windowsphonegeek.com/news/analyze-the-use-of-a-wp7-app-with-google-analytics-and-microsoft-silverlight-analytics-framework-msaf