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Eduardo Abeliuk Eduardo Abeliuk
Chris MockoChris Mocko
Joel DarnauerJoel Darnauer
Dec 9, 2007Dec 9, 2007
1.8M Total Installs1.8M Total Installs
date
Source: adonomics.com
Dec 9, 2007Dec 9, 2007
Full Moon on the QuadFull Moon on the Quad
Dec 9, 2007Dec 9, 2007
AFTER ONE WEEK, 72 COUNTRIES!
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
New Engagement FeaturesNew Engagement Features
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
The “Petri Dish” ModelThe “Petri Dish” ModelMature users
ExpandingFrontier of New/engagable
Users
Potential users
Dec 9, 2007Dec 9, 2007
IfIf GoogleGoogle transformed what it transformed what it means tomeans to
KNOW SOMETHINGKNOW SOMETHING
then the potential ofthen the potential of FacebookFacebook isis to transform what to transform what
it means toit means to BE SOMEONEBE SOMEONE
Dec 9, 2007Dec 9, 2007
Invite BehaviorInvite Behavior
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
The Message is the MediumThe Message is the Medium
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
Daily Active UsersDaily Active Users
Dec 9, 2007Dec 9, 2007
Saturation?Saturation?MonthlyUsers
04 05 06 07 08 09
20M
40M
60M
80M
100M
Dec 9, 2007Dec 9, 2007
Dec 9, 2007Dec 9, 2007
The is theThe is theMediuMediumm
MessagMessagee
Dec 9, 2007Dec 9, 2007
Take-home’sTake-home’s
SimplicitySimplicity
Track growth and metrics Track growth and metrics earlyearly(where are your visitors coming from)(where are your visitors coming from)
Dec 9, 2007Dec 9, 2007
NOW ALMOST EVERYWHERE
Dec 9, 2007Dec 9, 2007
Working hard on Working hard on engagementengagement
Virality Engagement