KEY FEATURES FOR

AN ONLINE PORTAL

FOR SCHOOL SUPPLIES

Understanding the customer

LET’S UNDERSTAND THE CUSTOMER

Nikita SharmaMother of 11 year old school going child

Age: 34 Years

NeedHas to visit the market and go through multiple stores to

purchase products needed for her child’s school and education

Online OptionsShe often logs on to multiple online eCommerce portals but

often the search is frustrating as all the products are not

available on one platform. Also, the products are scattered

across the categories which makes product discovery tedious

and very difficult

Pain Points Frequent requirements lead to visiting market often that

clash with her professional commitments

Browsing through online portals is tedious and frustrating

Has to compromise with the quality of the product due to

lack of availability and time

I would love to an online portal or mobile app, thatallows me purchase all the products that my child needfor his school without worrying about the struggle ofvisiting a market

This research was done as a part of the pitch for a retail enterprise

WHAT ARE THE OPTIONS AVAILABLE?

This research was done as a part of the pitch for a retail enterprise

ISSUES WITH CURRENT

PORTALS

Too much clutter

‘School Supplies’ are one of the many categories

Don’t cater to all the needs

Not specifically relevant to school’s curriculum

Lacks Intelligence for Better Recommendations

This research was done as a part of the pitch for a retail enterprise

HOW DOES ONE STAND OUT?

This research was done as a part of the pitch for a retail enterprise

GIFTING

MONTHLY SUBSCRIPTIONS

SPORTS ACCESSORIES

CLOTHES & FOOTWEAR

SCHOOL SUPPLIES

Mobile AppOne-stop solution for the parents

to address all the needs of their school going children

This research was done as a part of the pitch for a retail enterprise

KEY DIFFERENTIATING FEATURES

This research was done as a part of the pitch for a retail enterprise

CALENDAR

The app will connect with the School’s Calendar so that

parents are able to track the upcoming events in the

school

Parents can check the list of events such as Sports

Day, Exams etc and also find the checklist of thins

needed for the event

This research was done as a part of the pitch for a retail enterprise

IN-APP CHAT

The App will allow the parents to chat with other

parents and teachers for recommendations or

suggestions

This research was done as a part of the pitch for a retail enterprise

CUSTOMISED SUBSCRIPTIONS

Parents can customize the list of products and create

monthly subscriptions

Based on the subscription, the products will be

replenished on monthly or bi-monthly basis

This research was done as a part of the pitch for a retail enterprise

NOTIFICATIONS

Based on the upcoming events and upcoming

replenishment, the app will send the push notifications

to the parents

This research was done as a part of the pitch for a retail enterprise

IN-SCHOOL PICKUP STORES

With prominent schools, the barnd can enter into tie-up

and set up pick-up stores at the school, so that there

are no hassles in the delivery

This research was done as a part of the pitch for a retail enterprise

ADVANCED ANALYTICS

With advanced analytics, the app can recommend

personalised products based on the understanding of

the user, past purchase and popular products in that

age-group

This research was done as a part of the pitch for a retail enterprise

THANK YOU