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Presented at PodCamp Nashville 2 "Some of the best things in life creep up on you. Kelly Stewart worked a year to break into social networking, build street cred, and to intentionally create buzz around his new media endeavors. However, quietly under the radar (and outside of premeditation) his outdoor club Nashville Hiking Meetup was building at an incredible rate. In summer 2008 he realized this little club had become the connected, energized social network that new media douchebags dream of. Hear lessons learned and the potential pitfalls of calculated (versus accidental) social networks."
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Accidental Social Networks
Kelly [email protected]
twitter.com/kellystewarttwitter.com/nashvillehiking
Background
• Designer and project manager pulled into sales
• Interactive marketing guy
• Pretty pictures backed up with data
• Connector
• Organizer of Nashville’s first BarCamp and PodCamp
This…is a story…
This…is a story…
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05.07Learned about
Meetup and Barcamp
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06.13.07Joined BarCamp Crew Meetup
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08.03.07Lunch with Marcus
at Marche
07.15.07Joined Nashville Hiking Meetup
07.22.07First hike with NHM
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08.18.07First BarCamp Nashville
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09.23.07My first video blog posting
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10.10.07“New Media Douchebags
in Plain English”
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11.07Eco-volunteer Ephiphany
01.08Reaching out to dot orgs
11.02.07Valleywag mention
12.06.07Leo Laporte mention
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08.31.08Crowned
Mr. One Thousand
08.08Epiphany
08.08The Epiphany
08.08Facebook group/page
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01.27.09Free beer
NashvilleHiking.com Growth with New Member Rate
Kelly [email protected]
twitter.com/kellystewarttwitter.com/nashvillehiking
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Nashville Hiking Meetup
• Hiking and outdoors, social events, community service
• 1699 members, adding 4.9 members per day
• 5 events per week
• Collectively gifted 1870 volunteer hours
Lessons
• The mall effect of Meetup.com
• Work with the end in mind
• If you don’t have data, go out and get it
• Embrace multiple networks
• Nothing beats real life interaction
• Treat your hobbies like a little business
• Real life doesn’t happen as fast as the stuff on the tube(s)
The Tubes
• http://kellystewart.com
• http://nashvillehiking.com
• http://www.facebook.com/pages/Nashville-Hiking-Meetup/98083045540
• http://twitter.com/nashvillehiking
• http://twitter.com/kellystewart
• http://bp2.trimbleoutdoors.com/ViewTrip.aspx?tripId=334808
• http://cinnamonpants.com
