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justAd.TV is focused on non-linear TV advertising. Our solution enables content owners and pay-TV operators to monetize TV content by offering a bouquet of viewer-friendly engaging formats custom-made for the non-linear TV experience. justAd.TV is the first company to serve targeted and interactive TV ads in Europe. Our solution works on Cable, IPTV, Connected TV platforms and tablets.For more information and to set a meeting at IBC 2011: http://www.israelmediainnovations.com/
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JUSTAD.TV confidential
JUSTAD.TV confidential
We founded justAd.TV in 2008 to help Content Owners & TV providers monetize their Video-on-Demand, PVR and other Non-Linear-TV content.
Funding received from VC’s and top advertising executive individuals.
We are a clear leader in the STB domain. Now we aim to lead the Multi- Device domain
Team background blends Technology & Media extensive knowledge.
Fastweb Italy - announced customerLeading EU Cable Provider
1st 1st
JUSTAD.TV confidential
TV
Connected TV
Game Consoles
Tablets
Smartphones
Live or On-demand
Lean Back / Lean Forward
We offer innovative ad formats (as well as supporting standard ones)
We enable rich-media on multiple devices
Huge or Small Screen
The simplistic approach that video ads = (only) pre rolls
has already been proven wrong
JUSTAD.TV confidential
Universal Interactivity
RFI, In ad landing page, HTML5
landing page, RC RGBY buttons, touch events
New Experience
Video: Engaging pre rolls, Pause, FF, Red
Button, Stop, Tilt.Display: in app
Expendables & bugs
Social Widgets
Facebook, Twitter, Coupons, Polls,
Calendar, Weather & more
JUSTAD.TV confidential
Triggers & Zones, Workflow, Share & Advance Analytics
Ad
Management
EffectsInteractivity
Social Format editor
Preview
Ad Studio
In Video & display, IAB VAST & VPAID, <60 min integrationDevice SDK
Declarative Language
BusinessModelCPM based Serving Fee
No set up costCloud service
Available Services
Ad network consolidation Second hand trafficking
Media production
JUSTAD.TV confidential
See also online demo at: http://www.justad.tv/formats.php
