Juniper's Richard Bayliss

CONFIDENTIAL - Copyright © 2013 Juniper Networks, Inc. www.juniper.net

ENABLING THE NEXT WAVE OF NETWORK BASED INNOVATION

CHIEF ARCHITECT, EDGE, ADVANCED TECHNOLOGIES (WW)

Rich Bayliss

Commsday Sydney. April 2013

@rbbayliss


WHO ARE JUNIPER?

Our Strategy

Innovate to change the economics and experience of networking


TELSTRA – MULTISERVICE EDGE

"With data on Telstra's fixed network doubling approximately every 17 months we need a network that is scalable, resilient and integrated. The Juniper Edge Services Router assists Telstra to manage content delivery, is highly scalable and integrates our networks. Using this equipment in our network assists us to manage the ever increasing volumes of traffic on the Telstra network."Mike Wright, Executive Director, Networks and Access Technologies, Telstra

MX-Series

Source: http://newsroom.juniper.net/press-releases/juniper-launches-world-s-most-powerful-edge-servic-nyse-jnpr-0940496


OPTUS - NEXT-GEN CORE

"We carefully chose a core platform to support the organization's growth aspiration. We selected Juniper Networks PTX Series Packet Transport Switch as it provides the density required to support our growth plans. The optimized nature of the PTX platform will also help us manage our cost base as we grow our network, while the power efficiency of the platform will help us support growth within a manageable power environment.”

Karim Nejaim, Vice President, Converged Services Engineering, Optus

Source: http://newsroom.juniper.net/press-releases/optus-to-build-next-generation-core-to-accommodate-nyse-jnpr-978768

PTX5000


DRAGONS


DRAGONS


WHAT DO DRAGONS HAVE TO DO WITH NETWORKS?


‘THE GOLDEN AGE OF PREMIUM TELEVISION’


THE LONG TAILA

GG

RE

GA

TE

R

EV

EN

UE

SERVICES

THE MIDDLE GROUND

Vo

ice

SM

S

Da

ta

Vid

eo THE LONG TAIL


TECHNOLOGY CONTINUES TO BREAK DOWN BARRIERS

Source: Big Ideas - The Ingredients Of Successful TV: David Petrarca – Perth Writers Festival

“The quality and the amount of digital effects per episode could never have been done 10 years ago [..]

“You can say 'let's see would it would look like if these dragons move from from here to there' and before that it would have cost you millions of dollars”

David Petrarca – Director, Game of Thrones.


WHEN IS 10 X $10M NOT $100M?

“Give me $100M and I'll make you ten 10M movies. I guarantee 3 or 4 of them will be great, and they'll make your money back. Why don't you do that?”

‘We can't do that because we have to feed the machine... we have to be able to build a ride out of that movie.’

David Petrarca – Director, Game of Thrones.


AUSTRALIAN STATISTICS

Source: MPAA, ABS, Census.gov, DBCDE, Torrent Freak

Population

23M Aus 2012 Box Office

0.3% Worldwide population 3.5% Ranked 9th

Worldwide

1.2B Aus 2012 Box Office

Cinema Television

29% Households with PayTV

10% Of WW GOT Piracy


FINDING THE RIGHT ANCHOR

PEER or CACHE? COMPETE or PARTNER?


SO WHY ARE WE STUCK BUILDING BLOCKBUSTERS?

Voice Video Data Mobility

10101010101010101010101010101010101010101010101010


OPERATING IN A CAPITAL CONSTRAINED WORLD

Source: Asymco, Ovum, Juniper Estimates from 2012 Reports

GOOGLE $3.2B

FACEBOOK $1.6B

APPLE $10B

SAMSUNG $20B

AMAZON $3.8B

TELSTRA* $3.8B

NBN $1.4B

NETFLIX $0.041B

= $5B


HOW TO DEAL WITH UNCERTAINTY?

20%

31%

18%

8%

8%

6%

2%2%

6%

Browser (31)Games (50)Facebook (28)Entertainment (12)Utility (12)Social Networking (9)News (3)Productivity (3)Other (9)

158 Minutes Per Day

Source: Flurry


...WITH HIGH PERFORMANCE

SCALABILITY: Support new high bandwidth applications and business growth without platform re-architecture

PERFORMANCE & RELIABILITY: optimized for highly virtualized workloads and mobility. Robustness to support mission critical environments

REDUCE COMPLEXITY: Reduce man hours to deploy, configure and maintain, reduce end-to-end costs, simplify legacy architectures wherever possible

INTEROPERABILITY & INVESTMENT PROTECTION: Leverage existing assets with flexible architecture to seamless and rapidly support changing business needs


VIRTUALISE NETWORK FUNCTIONS

NETWORK EDGE SERVICES

CARRIER GRADE NAT FIREWALL

CACHING & VIDEO

WAN OPTIMIZATION

LOAD BALANCING TRAFFIC

DETECTION/DPI

NETWORK ADRESSING

Appliance

LOAD BALANCING

Appliance

FIREWALLAppliance

IPS & IPSec Appliance

PARENTAL CONTROLAppliance

DPIAppliance

APP & SUB AWARENESS

Appliance

LOAD BALANCING

Appliance

AD INSERTIONAppliance

Router CONTENT MANAGEMENT

Appliance

LEGACY APPROACH

Point vertical solution vendors

Not scalable

Difficult to monetize

Expensive operations

No granular segmentation

Single-tenant architecture

Complex management

Capital-intensive expansions


SOFTWARE DEFINED NETWORKING

NETWORK EDGE SERVICES

CARRIER GRADE NAT FIREWALL

CACHING & VIDEO

WAN OPTIMIZATION

LOAD BALANCING TRAFFIC

DETECTION/DPI

SERVICE CHAINING APPROACH Virtual

Edge Router

Network Addressing

Security Services

Content & Caching

Traffic/Subscriber Detection

Load Balancing


DECOUPLE SERVICES FROM THE NETWORK

On Box Remote Shelf On Cloud

WHERE BEST TO SCALE SERVICE DEPLOYMENT?


EXAMPLE: VIRTUAL CPE

Virtual CPE

Virtualization of CPE simplifies management and enables new services to

be deployed quickly in an ‘as-a-service’ model without forklift upgrades.

VIRTUAL CPEVPN / Internet


EXAMPLE: CLOUD NETWORKING

An end-to-end approach to cloud services combining the QoS/traffic-engineering

within the network to deliver a seamless experience regardless of device or location.

CLOUD NETWORKING

3G/GSMLTE

Enterprise Hosted Cloud

SP Datacenter

VPN


CONCLUSION

Fragmentation of users and services is inevitable. Innovation requires service flexibility and agility.

The network platform is continuing to reshape our digital lives, behaviours and marketplaces.

Let’s Build The Best Together.

Juniper has a clear framework for SDN with defined architectural principles and migration strategy.



Technology

Juniper's Richard Bayliss