John West Australia Overview

May, 2013

Shelf Seafood

Australian Retail Market OverviewTotal Canned Fish$603.7m (+ 3.9%)45,198t (+2.5%)

Total Specialty Fish

$70.8m (-2.6%)

4,525t (-4.3%)

AC Nielsen ScanTrack MAT to 24/3/13

No. 1 (41.0% val share)

No. 1(52.5% val share)

No. 1(30.4% val share)

Over the past 10 years, Simplot has delivered 63% of total category growth

John West Market Requirements• Australia is a value add market

• High quality specifications

• Consistent quality and supply

• Build long term relationships

• Transparent and robust systems in fisheries and manufacturing

• Developing a more sustainable and socially responsible supply chain

John West Commitment

By 2015 John West will end sourcing tuna from fisheries using methods that current science shows to be unsustainable such as the use of FAD-associated purse seine caught tuna and will only sell tuna caught using environmentally responsible methods, currently defined to include pole & line and un-associated purse seine. New fishing technologies, processes or practices that are developed must be shown through independent, peer-reviewed research to have an equal or lower level of by-catch and/or habitat damage and/or ecosystem impacts and/or impact on CPUE data collection as those methods mentioned above before being considered as sustainable alternatives.

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John West Commitment

Sustainability Objectives

• Establish awareness of John West’s partnership with the WWF and the charter to which we are jointly committed

• Raise awareness and educate consumers on our sustainability journey

• Establish awareness of our commitment via Our Oceans Forever

Our Oceans Forever

Drawing on the same three core beliefs as JRS, Our Oceans Forever is a statement of our beliefs that guide our efforts in working towards a solution to the issue of seafood sustainability

Respect for Resources

Respect for Resources commits JW to responsible and ethical sourcing of its fish supply and working alongside national and international bodies to implement practical solutions.

Commitment to Innovation

Commitment to Innovation will ensure JW works closely with its fish suppliers to continually improve and develop sustainable fishing practices as well as develop new products that will allow its customers to make informed purchasing decisions

Passion for People

Passion for People looks at the human impact of the fishing industry from our customers making informed seafood purchasing decisions to the wellbeing of the fishing communities with engage with

Opportunity

• Australia and Indonesia have a strong and multifaceted relationship

• Desire to source from communities who's future depends on the fisheries caught in their EEZ’s.

• Our Oceans Forever key pillars align well with this opportunity