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The Power of Enterprise Data for Dealer Groups
Presented by Jock ShowalterPresident and CEO of DealerPeak
Title SponsorPage: 55
Email Campaigns
“We are able to target customer segments across all our brands and locations – Powerful”
Marketing Efficiencies
Benefits
Marketing Efficiencies
Can Spam Compliance
Reduced Duplicate Messages to Same Customer
Track Results Across Locations
“By advertising the tonkin.com website, we are able to build brand awareness much more cost effectively than if we had to for each site.”
Consistency of Design Re-usable Creative Assets
Shared Inventory / Shared Pre-owned across all websites.
Centralized Management of Content for all Websites
Data Management Efficiencies
One Customer File, more reliable data.Each store updating customer info on the same record.
Data Quality Easier is easier to Maintain. I.e. Do Not Call list, data appends
Email Templates and Other CRM assets can be standardized and shared across the organization
Data Management Efficiencies
This customer purchased at our Toyota Store, but serviced at our Honda store.