This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Postare su Facebook

• Interagire

• Buome Prassi

Modulo 5 – Facebook per PMI

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

• Facebook non è unapiattaforma di vendita

• Occorre strategia/piano per isocial media (Cosa vuoiottenere e come?)

• Monitora e metti a punto le attività

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

• Sii autentico (se cerchi di essere un altro alla fine tiscoprono)

• Sii coerente

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su FacebookRagioni principali del “non mi piace” una pagina

• L’azienda posta troppo

• Contenuti ripetitivi e noiosi

• Contenuti eccessivamentepromozionali

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare sui Facebook

www.flickr.com/photos/92501682@N00/5067471752/

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

• Post non troppo lunghi (< 4 righe su Facebook)

• Post facilmente comprensibili

• Postare immagini è ok (rendono la pagina più“visiva” e agevole da leggere)

• Video e links spesso non sono abbastanzasemplici (devi guardare il video o cliccare illink).

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

Cosa funziona su Facebook?

• I pareri dei clienti (feedback, quesiti sui prodotti, ecc.)

• News aziendali

• Argomenti quotidiani

• Suscitare emozioni

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

• Clicca “mi piace” sullapagina della concorrenza e segui i loro post

• Nonn postare mai sullapagina di un concorrente(legge della concorrenza)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

Modi ok di aumentare la tuaportata:

• Gare

• Omaggi, gadget

Linee guida delle pagine

https://www.facebook.com/page_guidelines.php

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euPostare su Facebook

Quando e quanto spesso – qualche spunto

• Mattino

• Dopo l’orario di lavoro

• Weekend

• “Meno c’è meglio è”, ma su Facebook almenouna volta al giorno

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteragire

• L’interazione e ilcoinvolgimento degliusers è il perno di Facebook

• Rispondi ai commentidei tuoi Fan (chi ha cliccato “mi piace” sulla tua pagina)

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteragire

EdgeRank

I post della tua pagina no saranno mostrati a tutti i tuoi fan. L’EdgeRank determina se sarannomostrati.

Clicca: http://leaderswest.com/wp-content/uploads/2013/04/102.jpg

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteragire

EdgeRank

Se posti contenutiinteressanti che attivanointerazioni l’EdgeRankaumenta e il tuoprossimo post potrebbeessere visualizzato a piùuser.

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.euInteragire

Le persone possono postare commenti negativi

• Prendili seriamete

• Sii educato

• Scusati se hai sbagliato

• Correggi con cortesia se sbagliano

Cerca sempre di risolvere il vero problema

This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

http:\\www.learning2gether.eu

• Add a best practice in your language

Buona Prassi