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IT + Line of Business: Driving Deeper Insights, Faster TogetherMARCH 28, 2017
© 2016 Alteryx, Inc. | Confidential
Our Presenters
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DAVID POTESManager,
Solutions Architecture
RAMAN KALERManger, Alliance Marketing
TIM CHANDLERPrincipal Business Analyst
TODD TALKINGTONSr. Manager,
Technology Partner
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OVERVIEW
© 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws
The Leading Platform for Self-Service Data Analytics
Prep, blend, and analyze all your data using a repeatable workflow
Deliver deeper insights in hours, not weeks
Deploy and share analytics at scale
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© 2016 Alteryx, Inc. | Confidential
Share
Enrich
Prep & Blend Analyze
Input All Relevant Data
The Leading Platform for Self-Service Analytics
Output All Popular Formats
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OVERVIEW
© 2016 Alteryx, Inc. | Confidential
Fast, simple, petabyte-scale data warehousing for less than $1,000/TB/Year
Amazon Redshift
© 2016 Alteryx, Inc. | Confidential
Relational data warehouse
Massively parallel; Petabyte scale
Fully managed
HDD and SSD Platforms
$1,000/TB/Year; starts at $0.25/hour
Amazon Redshift
a lot fastera lot simplera lot cheaper
What is Amazon Redshift?
© 2016 Alteryx, Inc. | Confidential
The legacy view of data warehousing ...
• Global 2,000 companies
• Sell to central IT
• Multi-year commitment
• Multi-year deployments
• Multi-million dollar deals
© 2016 Alteryx, Inc. | Confidential
… Leads to dark data
• This is a narrow view
• Small companies also have big data
• (mobile, social, gaming, adtech, IoT)
• Long cycles, high costs, administrative complexity all stifle innovation
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Enterprise Data Data in Warehouse
The Amazon Redshift view of data warehousing
• 10x cheaper
• Easy to provision
• Higher DBA productivity
• 10x faster
• No programming
• Easily leverage BI tools, Hadoop, Machine Learning, Streaming
• Analysis in-line with process flows
• Pay as you go, grow as you need
• Managed availability & DR
Enterprise Big Data SaaS
© 2016 Alteryx, Inc. | Confidential
Selected Amazon Redshift customers
© 2016 Alteryx, Inc. | Confidential
Amazon Redshift has a large ecosystem
Data Integration Systems IntegratorsBusiness Intelligence
© 2016 Alteryx, Inc. | Confidential
Amazon Redshift architecture
• Leader NodeSimple SQL end pointStores metadataOptimizes query planCoordinates query execution
• Compute NodesLocal columnar storageParallel/distributed execution of all queries, loads, backups, restores, resizes
• Start at just $0.25/hour, grow to 2 PB (compressed)DC1: SSD; scale from 160 GB to 326 TB
DS2: HDD; scale from 2 TB to 2 PB
Ingestion/BackupBackupRestore
JDBC/ODBC
10 GigE(HPC)
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OVERVIEW
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CLIENT STORY
About Tim
• 20 years of BI/Data Experience at HP, Sun, Cisco, and small startups in Silicon Valley and Asia.
• Principal Data/Dashboard Architect, Marketo• Designed created and implemented Marketo’s Data Pipeline (Mavericks) and deployed
Tableau Company wide.
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
The Challenge
The Challenge
The Challenge
Data Warehouse
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Salesforce.com
Intacct
Marketo’s Box Sync
Clarizen
Coupa
Workday
OandaAWS – RedshiftAWS EC2 Dashboards
Alteryx/ETL Server Tableau Server
Cloud Sources (RW)
128 SSL Encryption
Read Only Data Path
Read-Write Data Path
Marketo
Cloud Sources (R)
“Over 80 workflows are running right now updating Marketo’s Data Pipeline (Mavericks)”
Jive
Mavericks – Physical Data Architecture
Xactly
Port Lock Down – Need to Know Access
AWS – S3
ApplicationIntegration
Smartsheets
Example: Opportunity Workflow
Data Challenges
1. Connect to the data Alteryx’s Download Tool is your ticket to REST API
access
Establish proven data flows
Security. Both access and storage.
Data Challenges
2. Understanding Business Objectives Move the conversation from “Excel” to “Business
Insight”
Define a process of engagement and set expectations
Set a clear objective of ratifying data, then creating charts
Data Challenges
3. Translating Business Objective to Data Models Determine better data models based
on existing dashboard challenges Automate the blending of peoples
Excel data Provide all data using Tableau Extracts
Tableau Data Stewards / Publishers
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And more…Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
DataModels
Dashboard Challenges
1. Identify Organizational Business Owners Data Stewards
Painful Excel efforts
Data Champions
Dashboard Challenges
2. Training Make it relevant, use their data
Focus on Chart Exploration and Discovery
Avoid: Data Blending, LOD, Advanced Charts
Dashboard Challenges
3. Company Wide Ratification Common Calculated Fields
Common Standard Fields
The same descriptive categories.
Dashboard Adoption Process
BusinessRequirements
ProvisionedData
DataValidated
Dashboards(beta)
Production
Can you deliver the data fast enough and do initial dashboards before the excitement
dissipates?
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Usage continues to grow
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
MavericksLaunched
Sales Operations
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Finance
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Partners
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Legal
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Feedback
...I’ve worked closely with Tim over the last few months in mapping SFDC partner data to Tableau and in developing a set of visualization dashboards for the Business Development team. Tim’s help and support were invaluable in getting us up and running. His knowledge of Tableau, Alteryx and SFDC is amazing! I’ve had limited time to focus on Tableau, so I really appreciated Tim’s responsiveness. Whenever I had a question or whenever an issue arose, he always responded within the same business day if not immediately. It was a pleasure working with Tim!
Some of the immediate benefits of implementing Tableau for the BizDev team include:
1. I’m saving hours of time (25+ per month) by not having to create charts manually in Excel.
2. Tableau is much more flexible than SFDC in that I can merge various datasets which I previously had to merge in Access or Excel. This saves me lots of time and ensures better data accuracy.
3. Our visualizations have popped out interesting insights like
4. The vast majority of deals in EMEA have partners attached, dramatically different than the USA
5. Partner rankings at a glance by using packed bubble and tree map charts
6. Partner contribution to overall revenue by using area charts
Tableau allows me to present data in a clearer and more digestible way than SFDC. Our team will have a better understanding of our business and will be more engaged.
Tableau will be an important tool in helping us shape partner strategy...
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
Summary:Driving faster Tableau deployments
• Enablement not development• Promote self service with the business• Own infrastructure, governance & security
Tim Chandler 2017 Data Architecture for BI/Analytics Pilots
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QUESTIONS?
© 2016 Alteryx, Inc. | Confidential Download a FREE Trial: alteryx.com/alteryxforaws
Thank You
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alteryx.com
www.alteryx.com/tableaukit