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Wienke Giezeman
Internet of
Humans
Internet of
Things
?
Up to 10.000 devices per gateway
devices can run up to 3 years on a battery
Low bandwidth so
Unlicensed Spectrum868, 915, 433 mhz
Low cost equipment
~1200 dollar per gateway
Johan
Thing
Physical Network
Virtual Network
5-10 euro per node
300 euro per gateway
100 - 200 euro per month per 10.000 devices
We have a thing
In this case a smart mouse trap
The thing has something to say
A mouse is caught
And it sends a message
The message is sent over the air
To a gateway
All securely encrypted
The gateway forwards the message to The Things Network
Just using the regular internet
Telling The Things Network it came from the mouse trap
And asking it where it needs to go
The Things Network forwards the message
Only to the owner of the data
The Things Network forwards the message
Only to the owner of the data
The Things Network forwards the message
Only to the owner of the data
Safely arriving at the owners data store
The owner is able to decrypt and store it
Safely arriving at the owners data store
The owner is able to decrypt and store it
Safely arriving at the owners data store
The owner is able to decrypt and store it
Safely arriving at the owners data store
The owner is able to decrypt and store it
Public Community Network Managed Keychain
App
Public Community Network Private Key
App
Private Attached Network
App
Private Network
App
Business Model Transformation Through Internet of Things
Porter & Heppelmann, 2014
Porter & Heppelmann, 2014
Porter & Heppelmann, 2014
Catching Mice
Making mouse traps
Parts Pay per product
Parts providers
Facility Management Companies
OPEX Optimization Facility
Management
Developing and managing data
platform
IT Personnel Pay per
month
Cloud Providers
Facility Management Companies
SEARCH FOR THE KILLER INTERNET OF THINGS
APP ECOSYSTEM
How to get started?
• Forget the technology, focus on the problems
• Focus on data, and how to put it to work
• Start small, the technology scales
• Consultancy, workshops and trail networks
• SLA based services
• Sensor management services
• Product development
THETHINGSNETWORK.ORGWienke Giezeman
