© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved.

Phillip Miller

Director, IT Infrastructure & Technical

Engineering , Brooks Brothers, Inc.

October 2015

SAP on AWSWhy Brooks Brothers Decided to Move

Their Production SAP to the CloudSteven Jones

Sr Manager, Solutions

Architecture, AWS

ISM215

What to Expect from the Session

• Business drivers, the solution, and IT constraints

• Why cloud?

• Why we chose AWS

• Operational benefits (security, speed & agility, reliability)

• SAP on AWS

• Lessons learned

• What’s next

Who is Brooks Brothers?

History:

In 1818, Henry Sands Brooks founded Brooks Brothers, the first

ready-to-wear fashion emporium in America. Since then, we are

proud to have become an institution that has shaped the American

style of dress through fashion innovation, fine quality, personal

service, and exceptional value in our products.

Fun fact:

Brooks Brothers has outfitted 39 of the 44 American Presidents, including Presidents Abraham Lincoln,

Ulysses S. Grant, Theodore Roosevelt, Herbert Hoover, Franklin Roosevelt, John F. Kennedy, Richard

Nixon, Gerald Ford, George H. W. Bush, Bill Clinton, and Barack Obama.

Our Mission:

“To enhance the lives both within and beyond the communities we serve.” We do this by partnering with

select local, national and international non-profit organizations related to men’s, women’s and children’s

health issues as well as education and the arts.

Business Drivers

Growing global

business

Strong desire for

harmonized systemsNeed for a single view

of the customerIntegration with global

point of sales / ERP

solution

New Customer Contact Center Application

SAP CAR

on HANA

NewSAP CRM

on HANA

Integrate

SAP SLT

SaaS Data

Cleansing &

Analytics

Legacy

ERP

Real time

POS Data

Telephony

Short time frame Capacity constraintsSecurity &

compliance

Key Challenges

Cost

How We View Cloud Differently

Selecting the Right

Provider

Questions We Asked Ourselves

• What would we do if selecting a co-location data center?

• What infrastructure would we place for an on-premises

data center?

• How do we secure our current environments, and what

would we do differently if we had a “do-over”?

• What is the true Total Cost of Ownership?

• Should we rethink the value equation (benefits divided

by costs)?

Our Infrastructure Imperatives

• Security: Protect the data, control access (should, does,

could, did, protect from failure)

• Network: View cloud services providers as an extension

(replacement) of our data center

• Speed & agility: Create more virtual hosts that have

shorter life spans than ever before

• Reliability & high availability: Deliver production-quality

environments for non-production workloads

• Cost: Reduce the long-term run cost for aging systems

Why We Chose AWS

• AWS helped us meet our infrastructure imperatives

• Deep SAP expertise (especially around HANA)

• Operational excellence

• Alignment with our value equation

• Partner familiarity

• Transparency & trust

• AWS data centers are secured with a variety of

physical controls

• Amazon VPC

• Security groups secure by default, open ports /

protocols as needed

• Native support for disk encryption with Amazon

EBS volumes

• AWS Identity and Access Management (IAM)

• Dual-factor authentication

Security

Experience with Cloud Security

“Based on our experience, I believe that we can be even more secure in the

AWS cloud than in our own data centers.” – Tom Soderstrom, CTO, NASA JPL

AWS provides the same, familiar approaches to security that companies have

been using for decades with increased visibility, control, and auditability.

Visibility

View your entire infrastructure with a click

Deep insight with

AWS CloudTrail

Control

You have sole

authority on where

data is stored

Shared

responsibility model

Auditability

3rd-party validation

SOC 1 / SOC 2 / SOC 3

SSAE 16 / ISAE 3402

PCI DSS Level 1

DIACAP & FISMA

ISO 27001 / 9001

ISO/TS 16949

FedRAMP (SM)

DoD CSM Levels 1-2, 3-5

MTCS Tier 3

FISMA

HIPAA

ITAR

MPAA

CSA

FIPS 140-2

FERPA

CJIS

IRAP

Network Connectivity

• Global AWS footprint allowed us to select regions closest

to our developers, and ultimately to end users

• Extended our on-premises network into Amazon VPC

• Ability to get started quickly with secure VPN tunnel

• Converted to AWS Direct Connect

• AWS became just another segment on our network

• End users can’t tell the difference between running in our

data centers or on AWS!

VPC

VPC Connection Options

VPN Connection

AWS Direct Connect

VPN Connection Encrypted IPsec hardware VPN

connection between your network and

VPC

Can create multiple VPN connections to

one VPC

Fast and simple to set up

Internet

AWS Direct Connect Dedicated network connection between

your network and VPC

Can reduce network costs, increase

bandwidth throughput, and provide a more

consistent network experience

1 Gbps or 10 Gbps ports from AWS

Sub-1Gbps service from DX Partners

Brooks Brothers SAP Customer Contact

Center Application Landscape

Availability Zone

VPC Subnet

SAP

HANASAP

HANA

Corporate

Data Center

SAP ERP

Users

Call Center

Supporting

Systems

Stores (POS)

SaaS Provider

(Data Cleansing)

AWS Direct

Connect

SAP

CRM(AS ABAP)

SAP

CAR(AS ABAP)

SAP

SLT

r3.8xlarger3.8xlarge

Speed & Agility

• New compute resources were literally a click away.

• Regional availability of compute allowed us to locate

resources near developers/users.

• Ability to right-size our SAP systems to meet actual

compute needs over time.

• Dev/QA systems performed like production hardware!

• AWS automated deployments for SAP HANA saved

valuable time and resources.

SAP Sizing on AWS vs. Traditional Approach

0

20

40

60

80

100

120

140

160

Demand

Traditional

AWS

CPU, memory,

I/O

performance

on demand

CPU, memory,

I/O

performance at

current prices

Traditional planning horizon

Planning horizon on

AWS

Memory Optimized

Name vCPUMemory

(GiB)I/O Perf SAPS

r3.8xlarge 32 244 10 Gigabit 31,920

r3.4xlarge 16 122 High 15,960

r3.2xlarge 8 61 High 7,980

r3.xlarge 4 30.5 Moderate 3,990

r3.large 2 15 Moderate 1,995

Use in 2-tier and 3-tier configurations

Certified instances for SAP HANA

Cluster networking available

Amazon EBS-optimized instances

Enhanced networking (SR-IOV)

Check SAP Note 1656099 for more information

General Purpose

Name vCPUMemory

(GiB)I/O Perf SAPS

m4.8xlarge 40 160 10 Gigabit 44,280

m4.4xlarge 16 64 High 17,712

m4.2xlarge 8 32 High 8,856

m4.xlarge 4 16 High 4,428

m4.large 2 8 Moderate 2,214

Compute Optimized

Name vCPUMemory

(GiB)I/O Perf SAPS

c4.8xlarge 36 60 10 Gigabit 37,950

c4.4xlarge 16 30 High 19,030

c4.2xlarge 8 15 High 9,515

c4.xlarge 4 7.5 High 4,758

c4.large 2 3.75 Moderate 2,379

X1

High Performance Systems for SAP HANA

Scale-out Benchmarks

RDBMS: SAP HANA 1.0

Technology platform release: SAP NetWeaver 7.31/7.4All benchmarks validated and published by SAP http://global36.sap.com/campaigns/benchmark/appbm_bweml.epx

Number of

HANA

nodes

Initial

records

(data load)

Total cores Total memory

(GiB)Ad-hoc navigation

steps/hr

5 2 Billion 80 1220 177,590

14 5 Billion 224 3416 258,020

17 5 Billion 272 4148 303,270

“A 14-node system from Amazon Web Services (AWS) sets the record for SAP

HANA scale-out in the cloud, validating it as an ideal solution for customers to

cost-effectively consume SAP HANA.” ― SAPhttp://www.news-sap.com/sapphire-now-sap-hana-cloud-platform-digital-economy/

Physical Host X

AWS Hypervisor

Virtual Machine

Physical HostPhysical Hardware

Y

AWS Hypervisor

SAP or Database

Virtual Machine

• Running • Shutdown

• SAP virtual

machine is

unavailable

• Issue API call to start

virtual machine

• SAP virtual machine

started on a new

physical host

• Amazon EBS

persistent volumes

are mapped by

default

SAP or Database

Virtual Machine

Physical Host Y

AWS Hypervisor

SAP or Database

Virtual Machine

• Running (new host)

What About Hardware Refreshes?

Change

instance type

using AWS

console or API

call

Physical Hardware

X

AWS Hypervisor

SAP or Database

Virtual Machine

Results:

• Hardware upgrades in minutes!

• No data migration required

• Retain same IP addressing (VPC)

Automated SAP HANA Deployments

AWS Quick Start for HANA provides an

automated process to deploy a complete,

production-certified, virtual SAP HANA

appliance on the AWS cloud in less than 1 hour

Uses AWS CloudFormation to provision all

required AWS resources

Configures network and security settings

following best practices

AWS Quick Start reference deployments are

free ― pay only for the resources you use.

https://aws.amazon.com/quickstart

http://aws.amazon.com/sap/solutions/saphana/pilot/offer/

Apply for up to US$1,000 in AWS promotional credit

Reliability & High Availability

• Rock-solid

• AWS offerings are designed for resiliency

• Multiple backup/recovery options

• Able to build solutions to meet our recovery objectives

for each type of environment (dev/QA/prod)

• Improves operational posture

Experience with Operational Reliability

We have spent over a decade building the world’s most reliable, secure, scalable, and

cost-effective infrastructure.

Service SLAs between 99.9% and 100% availability. Amazon S3 is designed for

99.999999999% durability.

Availability Zones exist on isolated fault lines, flood plains, and electrical grids to

substantially reduce the chance of simultaneous failure.

The AWS Service Health Dashboard provides 24/7 visibility into the real-time operational

status of all services around the globe.

We are driven to remove any all causes of failure.

Our goal is to make our operational performance indistinguishable from perfect.

Physical Host X

AWS Hypervisor

Virtual Machine

Physical Host Physical Hardware

Y

AWS Hypervisor

SAP

Virtual Machine

• Running • Host/hypervisor

failure or loss of

network connectivity

• SAP virtual machine

is unavailable

• SAP virtual machine

started on a new

physical host

• Amazon EBS persistent

volumes are mapped by

default

SAP

Virtual Machine

Physical Host Y

AWS Hypervisor

SAP Virtual

Machine

• Running (new host)

Amazon EC2 Auto Recovery

Physical Hardware

X

AWS Hypervisor

SAP

Virtual Machine

Result:

• Better uptime numbers, no waiting for hardware repairs

• Leverage hardware spares at no additional cost

Cloud Watch

Alarm

Detect & Trigger

Automatic recovery of an EC2 instance when underlying checks fail due to, among other

things, loss of network connectivity, loss of system power, software issues on the physical

host, and hardware issues on the physical host

Multi-AZ Concept for High Availability

SAP on AWS High Availability Guide

Availability

Zone AAvailability

Zone B

Availability

Zone C

Sample Region

Multi-Region Deployments for Disaster Recovery

SAP environments can also be deployed in a multi-region deployment model,

because AWS regions are dispersed and located in separate geographic areas.

Architect for Reliability & Availability

Reduce Unplanned Downtime

Resolve Unplanned Downtime Events

More Quickly

Increase Application Availability

Reduce Employee Hours Needed to

Support and Repair

Reinvest Saved Time and Resources in

Your Core Business

Cost

• Ability to minimize wasted resources

• Ability to have temporary throw-away systems

• Look forward to built-in price drops

• Flexible EC2 instance purchasing options for cost

control

Why SAP on AWS?

• SAP supported platform

• Community of other SAP customers

• Ability to change our direction at any time

• Choice

• Extensive partner ecosystem

• Deep SAP expertise on the AWS team

Cu

sto

me

r A

do

ptio

n

2008 2010 2012 2014

SAP as a Customer

S4/HANA

SAP IQ / ASE

SAP HANA Platform Edition

Afaria

SAP Business Suite

HANA One

HANA Developer Edition

SAP Cloud Appliance Library (CAL)

A1 / B1

RDS Solution

s

BOBJ

SAP HANA

for B1

BW on HANA

BW on HANA

Large Scale-out Clusters (4TB)

Full Complement of SAP-supported Solutions

SAP Livecache

SAP HANA

Infrastructure Services

SAP HANA

Trials

SAP HANA One SAP HANA

Developer Edition

Overview Quickly deploy and run SAP HANA

systems on AWS using your

existing licenses

Free software trials of fully

configured SAP solutions running

on SAP HANA

Fully featured SAP HANA virtual

appliance on AWS with on-

demand license sold by SAP via

the AWS Marketplace

Fully featured SAP HANA virtual

appliance on AWS for individual

developers

Use Cases Production and non-production Non-production only Production and non-production Non-production only

Supported

HANA

Scenarios

Native HANA applications

Data marts & analytics

Business Suite on HANA

BW & BPC on HANA

Business One on HANA

Business Suite Accelerator

ERP on HANA

CRM on HANA

BW on HANA

BPM and OPI on HANA

Best Practice for Insurance on

HANA

Native HANA applications

Data marts & analytics

Native HANA applications

Data marts & analytics

Key

Benefits

Rapid provisioning

Replace CapEx with OpEx

No contracts or long-term

commitments

Supported by SAP for

production use cases

Free software trial

Accelerate evaluation and

implementation of SAP

software

No contracts or long-term

commitments for infrastructure

Instant, self-serve access – up

and running in 10 minutes

On-demand license

Start and stop when needed –

reduce license and

infrastructure cost

Community support

Free developer license

Easily accessible and rapidly

deployable

Start and stop when needed –

reduce license and

infrastructure cost

Licensing Bring Your Own License Free trial licenseOn demand:

$0.99Free developer license

Memory 244 GB – 1.22TB 244 GB 60 GB 17 GB | 32 GB | 68 GB

Available AWS Quick Start Deployment SAP Cloud Appliance Library AWS Marketplace SAP SCN

Broad range of options for SAP HANA Use Cases

| $1.99 | $3.99 per hour

| 122 GB | 244 GB up to 4TB

SAP Implementation AWS Onboarding SAP OS/DB Migrations

SAP POCs SAP Sizing Architecture Planning

SAP Evaluations Performance Tuning SAP High Availability

SAP Hosting Backup & Recovery Account Management

Disaster Recovery DB Administration SAP BASIS

24/7 Help Desk OS Admin & Patching SAP Upgrades

AWS partners provide a variety of SAP-specific

services on top of the AWS platform.

Consulting Services:

Managed Services:

Extensive AWS Partner Network

End Result

Production go-live in

record time (3 months)

Transforming IT

capabilitiesHighly secure /

audit-compliant SAP

solution

More resources can be

spent on our core

competencies

Improved job

satisfaction for

employees

Bonus!

We’ve built the

foundation for faster

time to value

Keys to Success

Engage Infrastructure

Engineers

Motivate and Lead to the Cloud

• Dispel negative myths (cloud = no need for engineers,

my job will be outsourced, etc.)

• Involve at the earliest point in the decision-making

process that is feasible

• Educate!

• Encourage exploration (many services are low-cost or

free for short-term use)

• Reward

Design for the

Desired Outcomes

Designing

Important to get it right the first time! (If you make a

mistake, the cloud services component cost is negligible,

but the software installation & configuration is not.)

“Everyone designs who devises courses of action aimed at

changing existing situations into preferred ones.”

-Herbert Simon

In Summary

• Cloud first! Benefits outweigh perceived risks.

• Engage technical teams early.

• Design for the desired outcome.

• Choose the right provider.

• Proactively re-architect IT processes to take advantage

of all AWS has to offer (security, speed & agility,

reliability).

What’s Next?

New ERP implementation project:

• SAP Fashion Management (FMS)

• Based on SAP HANA

• Sandbox, dev, and QA

environments already running on

AWS

• Other non-SAP workloads

SAP-related Resources on AWS

http://aws.amazon.com/sap

• Case studies

• Whitepapers

• SAP notes

• Support information

• Service providers

Contact us @ http://aws.amazon.com/sap/contact-us/

Thank you!

Remember to complete

your evaluations!

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