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7
Social Media for Crisis Response
ISCRAM 2009 Workshop
May 10 2009
sophiabliusophiabliu
sophiabliu.com
amandaleehugheshughesal76
www.cs.colorado.edu/~hughesal/
jonaslandgrenJonaslandgren
jonaslandgren.blogspot.com
susanne.julsjul
www.sjul.org
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Overview
What Are “Social Media”?
Hands-On
Start Your Accounts!
Tweets, Walls and ISCRAM Live
During the Conference
Crisis Response
Wrap-up
What Are Social Media?
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Social Media
Social beings
Act on knowledge of others
Social media
Exposes information about others
Enables action
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3 Basic Elements
1. Identity
2. Personal network
3. Social network
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Non-Social Media
Communication, collaboration media
skype, Google docs, etc.
Identity, personal network, social network
Voting (crowd-sourcing, recommender systems)
Digg, Delicious, Kirtsy, Netfl ix
Identity, personal network, social network
Identity
Personal network
Social network
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Personal Network Expansion
Who in social network should be in personal network?
2 models
Inferencing
Self-selection
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Inferencing
Any friend of yours…
Bi-directional connectivity
Networking
facebook, LinkedIn
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Inferencing Demo: facebook
Web-based “friendshipping”
Write on “walls”
Identity Profile
Personal network friends
Social network friends of friends
Vocabulary facebooking
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Self-selection
I like what you like…
Uni-directional connectivity
Broadcast publication
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Self-Selection Demo: Twitter
SMS-based micro-blogging
Text
140 character tweets
Identity Profile
Personal network following
Social network following, followers
Vocabulary tweet, tweeple
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Review
3 basic elements
Identity
Personal network
Social network
2 basic models
Inferencing
Self-selection
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Review
Purposes (facilities)
Self-expression
Conversation
Artifact-sharing
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Social Mobile Media
Social media on a mobile device
Hands OnStart Your Accounts!
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Start Your Accounts!
bambuser
slideshare
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Identity Profile
Personal network friends
Social network friends of friends
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SMS-based micro-blogging
Text
140 character tweets
Web access
Identity Profile
Personal network followers (self-selecting)
Social network Following, followed by
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bambuser
Identity
Personal network
Social network
Hands OnTweets, Walls and ISCRAM Live
Hands OnDuring the Conference
Crisis Response
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Purposes
Self-expression
Information (blogger, twitter, Bambuser, mobltz)
Artifacts (fl ickr, YouTube, SlideShare)
Conversation (facebook, diigo, GeoChat)
Resource location (LinkedIn, latitude)
Collaboration (Evolve, mobltz)
All of the above
Community development (Second Life, Ravelry, games)
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Challenges for Crisis Response
Multiple identity management
Profi le proliferation
Fragmentation of personal network
Trust
Credibility
Reliability (timeliness)
C&C antithesis
Bi-directional or self-selected uni-directional connectivity
Single simple social network
Information overload
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Considerations for Crisis Response
Privacy
Can multiple closed networks be created (community or workgroups)?
Control
Who determines network membership (self, candidate, gatekeeper)?
Directionality
Does network membership convey equal capabilities?
Augmentation
Are communications augmented or logged (time-stamping, geo-coding, etc.)?
Wrap-up
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Comments?
Tweet, blog,…
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Sophia Liusophiabliu, sophiabliuUniversity of Colorado
Amanda Hughesamandaleehughes, hughesal76
University of Colorado
Jonas Landgren, PhDjonaslandgren, jonaslandgren
Viktoria Institute
Susanne Jul, PhDsusanne.jul, sjul
Amaryllis Consulting
7
Social Media for Crisis Response
ISCRAM 2009 Workshop
May 10 2009
Amandaleehugheshughesal76www.cs.colorado.edu/~hughesal/
susanne.julsjulwww.sjul.org
jonaslandgrenjonaslandgrenwww.viktoria.se/~landgren/
sophiabliusophiabliusophiabliu.com