Is Your Product Ready For Digital Image Realism? - INDG

A consumer’s experience of your brand online is important to you, strike that,

it’s critical, but chances are it’s something that you’ve heard a million

times already. 

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ZMOT

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Zero Moment Of Truth today, consumers have an opinion about your product before they have even spoken to anyone or even seen the product.

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First Moment Of Truththe time when the consumer has the “A-ha” moment when s/he experiences something about the product in real life

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Second Moment Of Truth the degree of truth in your brand promise. Whether a customer experiences the promises made by the product.

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You may wonder, okay, so it’s important, but how does it impact my business?

Where is the proof that all this leads to an actual revenue uptick?

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84% of store visitors use their devices before or during a shopping trip

According to a Deloitte retail study:

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22% of consumers spend more asa result of using digital

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75% of respondents said product informationfound on social channels influenced their shopping behavior and enhanced loyalty

https://goo.gl/aZKZIO

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We are in an economy where the retail and customer

experience is evolving from

“Showrooming” to “Webrooming”.

https://goo.gl/aZKZIO

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It’s difficult to live up to the experience the customer has in-store.

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Let’s look at an example from Fitbit–the market leader in fitness trackers

and smartwatches.

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Consumers still can’t

experience the product as well

in the digital environment as they could in a physical store.

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How to trigger customers “A-ha” moment digitally is something

most brands struggle with.

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This divide is the missing link to unlocking the real potential of digital product experiences.

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In the next blog in this series, we will dive deep into what it takes to provide an immersive product experience online.