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Megan Sheridan N00083839
Broadband InfrastructureSME’s: Making The Right Choice
ContentPart One
1. Broadband: The Journey Fixed Line Broadband
ADSLFibre Broadband
FTTCFTTH and FTTPCable Broadband
Wireless BroadbandSatellite BroadbandWi-Fi BroadbandMobile Broadband
Fixed Line Vs MobileISP’s in Question
ContentPart Two
Bringing it to SOHO’s Packages Situation AnalysisChoice
Fixed Line BroadbandDirect physical connection
ADSL
FTTH
FTTC
VDSL
BPLHFC
Gyre(2004), Get Broadband(2010), Corning(2005),p3), Eircom(2011), Broadband (2011)
ADSLAlternative Digital Subscriber Line
Widely available provided telephone line is nearby
is a form of DSL transmitting digital information at a high bandwidth (but distance sensitive) on existing Eircom telephone lines or POTS(plain old telephone system) using a modem or a router
Comes from telephone exchange through a Fixed Line Access Network (FLAN)
made out of copper wires fibre optic in back bone
Provides telephone and internet connection separated by a micro filter to avoid interference between internet and voice calls
The connection is always on
Uploads information faster than it downloads Asymmetric
Crosby, T(2008)
Fibre BroadbandFTTC and FTTH/FTTP
The Next Generation and The Current Build
Fibre are flexible fibres of glass or plastic – end to end
Fibre carries light signals through it to transmit data- telephony,digital cable and internet
Think Broadband(2011)
FTTC (Fibre To The Cabinet) Broadband
Medium: Fibre Optic Cable and Coaxial Cable
Data travels from telephone exchange or destination point with fibre optic cable
Street cabinet and coaxial cable
Home or Business
Think Broadband(2011), Crosby, T(2008)
FTTH or FTTP Broadband* (Fibre To The Home) or (Fibre To The Premises)
Medium: Fibre Optic Cable only
Data travels from telephone exchange or destination point with fibre optic cable
Home or Business*end to end
• To deliver this data either or both an Active and Passive optical network must be present to separate the data into the proper destination
• Active – uses electrically powered switching equipment (router)• Passive – uses optical splitters to separate & collect data
Crosby, T(2008)
Advantages of Fibre Broadband
• Faster connection speeds than DSL or Coaxial Cable for the same price
• Virtually unlimited bandwidth
• “Future Safe” in terms of projected consumer demands and handling projected future technology
Get Broadband(2011), Bredband, B.(2010)
Cable BroadbandAvailable provided cable TV is installed or a cable operator
is in the area
• Fibre Optic Cables Faster Broadband
• Same principle as Television Cables
• Outweighs ADSL and DSL in terms of signal strength and reliability capability of stabalised speed and service over a long period of time
• Cable Modem connected to Cable connect to Cable TV box
• Allows transmission of audio and visual signals both landline & TV services from cable broadband provider
Wireless Broadbandhigh levels on information due to speed capabilities
Microwave
LMDS
MMDS
3G
FSO
Wi Fi
Satellite
WiMAX
Corning(2005,p7)
Wi-Fi BroadbandWireless Fidelity
Highly local wireless radio links to the end users equipment in the end residence/business
Data is sent to an external antenna (on house/premises/business)
Internal connection point (of house/premises/business)
Computer or Laptop
Think Broadband(2011)
Wimax Broadband(Worldwide Interoperability for Microwave Access)
• Wimax is a higher capable version of Wi Fi (Wireless Fidelity)
• No telephone line required, works off of wireless hotspots in business
Internet comes into router and changes into radio signal and broadcasts
Is symmetric (unlike ADSL) data travels at the same speed in both directions(uploading and downloading)
Operates in places of low frequency and power for Point to Point or Point to Multi-point
• Has a low range of 30m internally-450m externally
Think Broadband(2011)
UMTS BroadbandUniversal Mobile Telecommunications Services
Available through mobile phone network for access
• Can be used anywhere within a coverage area Connection is provided by small mobile phone masts
• Hardware: Sim Card and Modem (aka. ‘USB dongle’ or new laptops have 3G modems built in)
• Available on move or abroad also (roaming capability just as mobile offers)
• Can be 3G or HSDPA HSUPA(high speeds download/ upload packet access)
• Susceptible to high latency(delays) and speeds vary according to coverage• many mobile broadband networks also offer ‘Fixed Line’ broadband services
also
Think Broadband(2011)
Satellite Broadbandhard to reach areas
• Provides a satellite dish for two way access to and from virtually anywhere worldwide
• Data is sent from external satellite dish to satellite router/modem to computer/laptop
• Speeds are usually lower that Fixed Line access
• Is susceptible to high latency Delay bad for real time applications
• Is easily effected by weather relies on line of sight from dish to satellite in sky
Corning(2005,p14-15)
Fixed Line Vs WirelessTechnology Max Range Advantages Limitations
Fixed Line
ADSL 2.7km Uses existing POTS Limited bandwidth, Asymmetric
FTTC/FTTH 20km Relatively unlimited bandwidth
Needs new fibre access overlay
Wireless
WiFi Up to 100m Ethernet compliant For LAN applications only
Satellite Up to 1000-36000km Large coverage suitable for multicast applications
Expensive to build, Limited capacity per
subscriber
UMTS Coverage of area host network
Ride on existent cellular infrastructure
Costly spectrum, Limited applications
Bringing it to the BusinessSituation Analysis
SME: Creative Traffic
• Sole Trader Business start up using broadband to communicate with clients and send documents
• Only one employee in use of broadband
• POTS(Plain Old Telephone System) installed on premises
• South Dublin location
• Low financial resources
• Work needs to be done at location and on the move
• Requires the downloading and uploading of files with high levels of information
• Laptop has ability to pick up WiFi
Internet Service ProvidersISP’s
3G Mobile NetworkUPC Fibre Powered Broadband Wimax wireless broadband by Imagine
Eircom telephone broadbandDigiweb satellite broadband
Imagine(2011), Imagine Business(2011)
WimaxWith Imagine
Broadband Plan Option
•Designed to deliver Wi-Fi type connectivity over a much greater range
•What you need:• 233 MHz Processor 32Mb Ram 1GB Hard-Disk Space Ethernet Port Windows XP (or higher) MAC OS 10 Internet Explorer 7 (or higher)
Wireless For SME’sProduct: Breeze 6Mb
Monthly Cost €100
Upload/Download Speed
6mb
Connection Charge
€150
Download Allowance
Unlimited
Current Ratio 24:1
€/Year €1350(1st)€1200 after
WiFi For HomeBundle: 7Mb Wimax
Monthly Cost €35
Upload/Download Speed
7mb
Connection Charge
€100
Download Allowance
Unlimited
Phone Line Free
€/Year €520 (1st)€420 after
Three(2011)
3G Mobile Broadband
Broadband Plan
•96% Population Coverage
•Choose between Bill and Prepay
Pre Pay Package: Plus 8
Monthly Cost €35.00
USB Modem €39.00
Download Allowance
20GB
€/Year €459.00(1st)€420.00 after
Bill Pay Package: 3 Broadband Pro
Monthly Cost €29.99
USB Modem Free
Download Allowance
60GB
€/Year €359.88
Digiweb(2011)
Digiweb
Broadband Plan
•Tooway Satellite Business Broadband
•Based on a contract of 24months
•Uses adaptive modulation to address weather conditions
Package: Value 6
Monthly Cost €32.95
Upload/Download Speed
1Mbps/6Mbps
Connection Charge
€219.95
Download Allowance
4GB
€/Year €615.35 (1st)€395.40 after
Package: Plus 8
Monthly Cost €49.55
Upload/Download Speed
2Mbps/10Mbps
Connection Charge
€219.95
Download Allowance
8GB
€/Year €814.55(1st)€594.60 after
Eircom(2011), Eircom Business(2011)
Eircom
Broadband Plan
•Landline Broadband
Package:Uncongested Broadband
Monthly Cost €40.00(1st 2 months free)
Upload/Download Speed
Up to 12Mb
Connection Charge
Free Self Install & Modem
Download Allowance
Unlimited
€/Year €400.001st)€480.00 after
Package: Business Lite
Monthly Cost €20.65(Free 1st Month)
Upload/Download Speed
Up to 8Mb
Connection Charge
Free Self Install
Download Allowance
10GB
€/Year €227.15(1st)€247.80 after
UPC(2011)
UPC
Broadband Plan
•Fibre Power Broadband
Package: Broadband 25 Mb
Monthly Cost €35.00
Upload/Download Speed
Up to 2.5Mb
Connection Charge
€7.75/month€15 USB WiFi adapter
Download Allowance
8GB
€/Year €693.00(1st)€678.00 after
Package: Broadband 20Mb
Monthly Cost €25.00
Upload/Download Speed
Up to 2Mb
Connection Charge
€7.75/month€49.99 modem
Download Allowance
8GB
€/Year €442.99(1st)€393.00 after
Choice For Creative Traffic SMEPackage: Business Lite
Monthly Cost €20.65(Free 1st Month)
Upload/Download Speed
Up to 8Mb
Connection Charge
Free Self Install
Download Allowance
10GB
€/Year €227.15(1st)€247.80 after
•Phone Line already set up (POTS)
•Speed appropriate for purpose of broadband
•Download allowance sufficient/month
•Price is low and affordable for this small business
Note: Free WiFi offered in cafés and hotels will suffice when on the move
References
Glossary of Broadband Internet Terms. Gyre. Retrieved 20/10/11, From http://www.gyre.co.uk/help/broadband/glossary.php
Beginners Guide. Broadband. Retrieved 20/10/11, From http://www.getbroadband.ie/broadband_guide.php
Broadband Beginners Guide. Broadband. Retrieved 20/10/11, From http://www.broadband.co.uk/guides/beginners
Fibre Broadband (FTTC / FTTH) Guide. Think Broadband. Retrieved 24/10/11, From http://www.thinkbroadband.com/guide/fibre-broadband.html
Beginners Guide To Mobile Broadband. Think Broadband. Retrieved 25/10/11, From http://www.thinkbroadband.com/mobile-broadband/guides/beginners-guide-to-mobile-broadband.htm
Satellite Broadband. Think Broadband. Retrieved 25/10/11, From http://www.thinkbroadband.com/guide/satellite-broadband.html
Corning (2005). Optical Fibre [Electronic Version]. Broadband Technology Overview, 1-16 http://www.corning.com/docs/opticalfiber/wp6321.pdf
Crosby, T (28/03/08) How Fibre-to-the-home Broadband Works. How Stuff Works. Retrieved 22/10/11. From http://communication.howstuffworks.com/fiber-optic-communications/fiber-to-the-home.htm
Bredband, B. (22/09/10) Knowing About Cable Broadband. Retrieved 24/10/11 From http://billigtbredband.blog.com/2010/09/22/knowing-about-cable-broadband/
WiMax Broadband. Imagine. Retrieved 26/10/11, From http://www.imagine.ie/wimax_broadband.html
Wireless Broadband. Imagine Business. Retrieved 26/10/11, From http://www.imaginebusiness.ie/broadband/broadband_wireless.php
Prepay Broadband. Three. Retrieved 26/10/11, From http://www.three.ie/products_services/broadband/prepay-broadband.html
Billpay Broadband. Three. Retrieved 26/10/11, From http://www.three.ie/products_services/broadband/billpay-broadband.html
Satellite Business Broadband. Digiweb. Retrieved 27/10/11, From http://www.digiweb.ie/business/products/connectivity/broadband/satellite/
Business Broadband. Eircom. Retrieved 27/10/11, From http://business.eircom.net/broadband/products/bb/7/
Eircom Broadband. Eircom. Retrieved 27/10/11, From http://www.eircom.net/broadband/
Fibre Power Broadband. UPC. Retrieved 27/10/11, From http://www.upc.ie/broadband/