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Connected TVs vs. STBs• TV replacement cycle vs. content innovation cycle• Role of STBs in emerging markets• Service usage patterns on connected TVs and STBs• Content distribution in the home
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Connected TV vs. STBIPTV World Forum
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Connected TV
2
Pay TV operators
CE Vendor - Smart TV platform
Subscription VoDs
Content Owners
Free contents
Niche contentsGames & Social
Broadcasters
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Pay TV STB
3
Pay TV operator platform
Pay TV operator
Subscription VoDs
Content Owners
Games & Social
Broadcasters Free contents Niche contents
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Differences
4
Connected TV Pay TV STB
Replacement cycle 7 years 3 years
Hardware cost Affordable
Upgradability
Control environment
Go to market
Platform environment
Ecosystem
Expensive
Fixed feature set Frequent updates
CE vendor Pay TV operator
Fragmented app ecosystem Operator ecosystem
Quick 6-12 months
Competitive Proprietary
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Connected TV app uptake
5
60% of households with connected TV use TV apps on a weekly basis
Source: Various
August 2011
January 2012
January 2012
February 2012
September 2011
January 2012
LG, Philips and Sharp Smart TV apps starting with a common SDK
Google TV apps failing to find a user base Verizon FiOS TV app to deliver
contents to LG and Samsung TVs
Myriad, Broadcom deliver Android apps to TVs
Samsung closes in on 20 million Smart TV app downloads
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Pay TV STB – A quality experience
6
Pay TV operator
• Request new features/apps • Request prompt technical support• Provide feedbacks• Continuous payment
(Enabling operator to reinvent)
• Deliver the latest content• Provide the latest user experience • Provide quality of service• Provide frequent software upgrades
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Evolution of content services
7
Pay TVCompanion screen
Pay TV Broadcast
Pay TV Video on Demand
Pay TVApp on Demand
Media Hub
• Content services are constantly evolving – require upgradable devices
• Connected TVs support a snapshot of features available at the time of their release
• Technologies like MPEG-DASH, multiple video codecs, WebGL, CSS 3d Flash 11 are being used now in content services but not available on current Connected TVs
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Market size
8
Source: IMS Research, ScreenDigest 2011
0
20
40
60
80
100
120
140
160
2012 2013 2014 2015
Uni
ts (M
illio
n)
Connected TV shipments 2012-2015
0
20
40
60
80
100
120
140
160
2012 2013 2014 2015
Uni
ts (M
illio
n)
Pay TV STB shipments 2012-2015
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Media gateway business model
9
Service Level Agreement Media Gateway
OTTfree
Customer loyaltyreduce churn
Apps Tenancy$
Video Call$
T-Commerce$
Home Monitoring$
Home Control$
Gaming$
App on Demand $
Video on Demand$
Connecting your customers to the fully connected world
|Confidential © Copyright Amino Communications Ltd. All rights reserved
Evolution of the STB – the home cloud
10
Home Cloud advantages:•Freely distributed content around the home (without burdening operator network) •Manage in home content and applications distribution using DLNA, UPnP and RUI•Control in home connected device such as home automation or monitoring peripherals
Media Gateway
Home Cloud
TV + STBConnected TV PC Tablet
Mobile
1st TV-setPhotos
Videos
Apps
Music
Connected TV
Pay TV operator