Nucleus Platform: Connect the dots between credit, gift, social, mobile, debit, reward & POS

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The Primary Topic Your BIG Idea Falls Under:

Apps, Content & Money - ex. mCommerce, social networking, content, OS, platforms, multimedia, marketing and advertising, etc.

Short Description of Your BIG Idea:

Nucleus: Modular multipurpose, PCI-certified platform enabling enterprise merchants to provide a personalized, rich experience, allowing them to embrace their customers! Nucleus features integrated CRM and rewards solutions for credit, debit and gift cards. The SAAS platform enables merchants to choose feature sets to suit their corporate strategy. This "Pay as you Grow" platform enables merchants to reduce operational costs and avoid huge upfront investments in payment solutions. Nucleus is pre-integrated into a majority of processors, mobile & POS devices and shopping carts worldwide, making the deployment and integration extremely efficient. The platform also provides; Multicurrency, Mobile Payments, IVR Self Service Solutions, Virtual Terminal & Web Services for third party integration

Outline of Your BIG Idea:

1. A secure core that interacts with debit and credit processors, as well as gift, loyalty & reward program providers. Interconnect into customer's mobile, social and lifestyle through SMS, MMS, E-mail, NFC, and more. Make ubiquitous through interconnection of existing POS providers. Utilize existing vendors and infrastructure, aggregate your data, and combine analytics with continued process improvement to hone your programs. Gather incremental data about customers to better serve their needs and retain their business. 2. This will be presented as, "This is what's next!": With the growth of mobile payments, location based services and new advances in handset hardware and software we have already entered and are actually coming into the end of the first year of Generation-M! This is the decade where we turn away from static ICT and instead turn to embrace dynamic information at your fingertips whenever and wherever you need it! At this point in time we are on the edge of convergence. Retailers are looking for new ways to nurture and their client base with the latest electronic tools, utilizing the latest social networking such as checkins and crowdselling. Move to a vantage point, with our M-Commerce suite for mobile wallet and mobile POS. Mobilize your customer base, and your sales organization from a single point of administration. No need to change vendors, or invest in expensive hardware solutions. Integrated web-based simplicity! An overview presentation can be found at: http://www.slideshare.net/iPayStation/ipaystation-nucleus-platform-services-for-iso-and-enterprise-retailers 3. Bruce Burke: Director of Business Development, iPayStation bruce@ipaystation.com 727-612-5775 727-612-5775

Target Audience:

Almost anyone with an interest in the current push towards mobile payments, mobile commerce, mobile money, mobile loyalty, rewards or gift. Retail, network, service providers, mobile metwork operators, industry analysts, consumers, and system architects.

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