SAAS AND THE CLOUD

PANEL

Jeffrey StewartPartner, CTOTrekk Cross-Media

Andrew SimmonsVP Business DevelopmentThe Social Print Experiment

Wayne SadlowskiWorldwide Channel ManagerAdobe Scene7

WHAT IS CLOUD COMPUTING?

• Cloud computing is Internet-based computing, whereby shared resources, software and information are provided to computers and other devices on-demand, like the electricity grid. (Wikipedia}

SOFTWARE AS A SERVICE

• (SaaS, typically pronounced [sæs]) is software that is deployed over the internet. With SaaS, a provider licenses an application to customers as a service on demand, through a subscription or a “pay-as-you-go” model. {Wikipedia}

ADVANTAGES

• Lower Workstation Costs• You need less capacity and performance

• Reduced Software Cost• Typical services providers have scale you do not• Operational expense vs. capital investment

• Instant software updates• Your IT staff does worry about update cycles

• Increased data reliability• Vendors typically have superb redundancy built in

• Device independence• Mobile workers can have access from many locations

• Scalability• You rent what you need

COMMUNICATION

• Technology• Voice, Messages, Data, Content

• Suppliers• Verizon, AT&T, Facebook, Google,etc

• Skill• Reading; Writing; Computing and ICT Literacy; Career and learning

self-reliance

COLLABORATION

• Technology• File Sharing, Screen Sharing, Remote Presence, Wiki

• Suppliers• Microsoft, Cisco, Adobe

• Skills• Reading; Writing, Arithmetic; Collaboration, teamwork, and

leadership; Cross-cultural understanding; Creativity and innovation; Communications, information, and media literacy

COORDINATION

• Technology• ERP, SFA, PM

• Suppliers• SAP, Intuit, Adobe

• Skills• Writing, Arithmetic; Critical thinking and problem solving;

Collaboration, teamwork, and leadership

CONTROL

• Technology• Requirement, Production Management, Version Control,

Deployment Management, Measurement, Reporting

• Suppliers• Microsoft, IBM, Google, Amazon

• Skills• Arithmetic; Creativity and innovation; Computing and ICT literacy;

Career and learning self-reliance

SOCIALPRINTEXPERIMENT.COM

12

Introducing Adobe Scene7

13

ADOBE SCENE7 INTRODUCTION

Hosted Cross-Media Publishing Platform

Broad, scalable, integrated solutionsDynamic Imaging, eVideo, eCatalog, Media Portal, Web-to-Print, & moreSuperior SaaS infrastructure, reliable, performance optimized

Market Leader Selected by hundreds of clients and partners worldwideIncluding retailers, manufacturers, media, services, technologyPart of Adobe Systems, leveraging core technologies

Cross-Channel Impact

Deliver to Web, email, print & devicesEnables multi-channel campaigns and social sharing

Proven ROI Grow revenues while reducing costs Automating rich media management, publishing, and serving

Industry Validation

Primary partner to large network of technology leadersSystem integrators, agencies, eCommerce, email, CDN

14

Scene7 Solutions Create Great Experiences…

15

ADOBE SCENE7 CROSS-MEDIA PUBLISHING WORKFLOW

Seamlessly integrates with existing systems and workflow

16

Adobe Scene7 Capabilities: Enables web-to-print solutions (personalized print

products & localized marketing materials) Design template & tag variables (inline text, images,

graphics) in Adobe CS desktop apps (ID, AI, PS) Upload of native files from within CS desktop app Refine, preview variables, publish for custom URL Custom end-user application API and framework,

output to print (PDF) or web (SWF, image) Leverages Adobe proprietary imaging, color and text

technologies (ATE, ACE, AGM, Cooltype)

Select Customers: National Pen: “Scene7 has enabled us to cost-

effectively deliver a truly personalized online shopping experience for our customers.” – David King, VP Imaging

QVC: Increased click-thru up to 2x vs control group Shop.org: Email & print campaign increased

registrations 200%

Web-to-Print

Examples

17

ADOBE SCENE7 TEMPLATE PUBLISHING ADVANTAGES

Cost-effective cross-media publishing for web, print, email, mobile

Control all media production and publishing in-house

Centralized, brand control through approved, easily published templates & other assets

Reduced creative time & costs supporting marketing & sales channels – through decentralization

Ease of use and integration

Simple, instant-on, “self-serve” hosted environment, universal access

Open APIs to build branded custom branded web form applications

Single vendor for high-quality results

Integrated Adobe tools and services to create, manage and publish assets anywhere

Increased flexibility with template design, using Photoshop, InDesign, or Illustrator

Leverages Adobe proprietary imaging, color and text technologies (ATE, ACE, AGM, Cooltype)

Leverage Flash, Flex, AIR technologies to deliver engaging user experiences

Maintain content fidelity from desktop design to published output

18

Q&A