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Movoball slides from IoTMidlands event on Tuesday 28th January 2014.
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Contents
Introduction
Getting an IOT Product to Market
What is MOVOBall
Real World Example (Health)
Summary
Questions
How I Got From A Broken Chair
To MOVOBall
The Idea was the easy bit !!!
Process Not a Linear A to B
More Like Brownian Motion
The Ice Cubes since 2009
• Business Link 5 Day Assessment• Patent Protection – Dehns UK Patent• Plastics and Aluminum Manufacturing Consultant - Matt Powell• Manufacturing – Berkley Plastics Limited• Foam Inserts – RAM Foam Limited • AluCast Limited – Aluminum Casting• Serious Games Institute – Coventry University• Exploding Phones – Andrew Long• Growth Accelerator – Dan Licari• Funding – TSB SMART POM - Proof of Market• Physioworld Access to Physio’s for Market Research• Fit Pro – Fitness Instructors - Market Research• App Developer Magazine – Applications Developers• TSB SMART – POC - Proof of Concept
Application Driven Device Internet Enabled (ADDiE)
Uses Accelerometer and Gyroscopes
Applications Drive Desired Behavior
Application and Data Platform
Cloud Based - Big Data – Social / Community
Virtuous Circle – Improvement Cycle
Technology and Applications
Usage and Data Capture
Comprehensive Analysis
Feedback, Assess and Change
Research and Development
MOVOBall - 3 Defined Market Sectors - Strategy
GAMING FITNESS HEALTH CARE
Health Care Applications
Real World Problems – Lower Back Pain
Facts and Figures • 5 Million Days lost LBP Per Year (40 Million Hours)• £1.1 Billion NHS Costs• £0.5 Billion Private Health Costs• 1-2% of UK GDP Lost Per Year (£200 per employee)• Number 2 Condition for Long Term Sick• Number 1 Condition for Manual Labour Jobs
Recommendations Treatment Options• Physical Activity • Staying Active• Physiotherapy
Traditional Treatment Using a Gym Ball
http://www.spine-health.com/treatment/physical-therapy/commonly-prescribed-exercise-ball-workouts-back-pain
1. Pelvic Tilt 2. Spine Extension
Traditional Treatments – Problems Encountered
• Subjective not Objective (Exercises may differ from each Individual)
• No historical Data, Bench Marks, Comparison Charts
• Treatment Programs on a One to one or one few basis
• High Degree of Health Care Provider direct supervision
• Exercises difficult without supervision
• Difficult to Innovate treatment based upon Individual Behavior
• No Variation in treatment based upon Individual requirements
Application Design
• Specific Application for Back Exercises• Tolerances and Goal Setting• Actual Motion and Movement Capture• Improvement Monitoring and feedback• Ensure Exercises are completed and regime followed
Examples Screen Shots For New Exercises
Monitor, Feed Back, Comparison, Reporting
Big Ball of DATA - IOT
• Cloud Platform
• Internet Enabled Cradles
• All Motion Data Captured
• Continuous Feed Back Loop
• Continuous Application Improvement
• Use , Observe and Analyse and Change
• Comparative to base line and user types
Summary
• Viable Idea – YES• USP – Application Driven GymBall connected to Internet• Resources – YES Gymball and a plastic Wok Applications using Cloud• Strategy – Licensing 3 Defined License Channels• Prove it works - YES• Patent Protected – YES• Manufacturing – YES Per Unit Cost £15• Market Sustainable
QUESTIONS?
The End