Foundation Degree - ARTS MANAGEMENT AM4002/40: Skills For Arts Managers 1 - Communications Sessions 7: Thursday 28 October------------------------------------------------------------------------------

Introduction to Evaluation

“You were wonderful darlings!”

Charlie & ShebaMuseum of Bad Art - Boston

‘Evaluation is the collecting of different points of view about your work, analysing them and drawing conclusions in order to measure how successful it has been’

Essential Guide to Business in the Performing Arts Freakley & Sutton

Why do we need to evaluate projects?

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Evaluation cycle

Plan:Set objectivesDecide strategy

Implement plan

Evaluate:Observe, research & feedback into plan

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Objectives are hard to evaluate unless they are ‘SMART’

S = SpecificM = MeasurableA = AchievableR = RealisticT = Time-bound

The HaircutMuseum of Bad Art - Boston

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• Which of the objectives on your sheets are SMART?

• How can they be improved to make them more specific, measurable, achievable, realistic or time-bound?

4

Monitoring & Collecting Data

Definitions:

Quantitative / Qualitative

Primary / Secondary

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Questionnaire (online or paper)Interview (video, telephone, face-to-face)Focus groupDiscussionObservationsSecret shopperSelf-evaluationResearch from peers

• Qualitative or quantitative data?

• Pros & cons of method?

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Free online evaluation tools:

www.surveymonkey.comwww.surveymonkey.com

www.eventimpacts.comwww.eventimpacts.com

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How you are going to undertake your evaluation research

Draft of questions you will ask

Lucy in the Field with FlowersMuseum of Bad Art - Boston

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Your evaluation report:

1.Introduction – outline the brief in your own words

2.Outline your research methods

3.Results

4.Conclusions and recommendations

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