Content vigilance for

forward thinkers

Content Raven - Introduction

Who We Are

We help companies who want to share their digital content: Responsibly, Securely,

EffectivelyContent Raven: Secure Content Distribution

Cloud based

Secures Mobile Analytics

Companies are losing digital content and Intellectual Property Attach a PDF to an email

and hit send?Concerned with digital piracy?Losing video? Losing documents?

Why We Do It

WikiLeaks posts internal executive

memosSpends $40M in PR, technology, legal bills, and 3rd party security

Lost Excel spreadsheet of season ticket holders with

credit card information

New York Yankees

Mass General Hospital

Paid $1M fine for an employee leaving

printed patient materials on the

subway

Losing millions per year in training revenue and IP

Training videos and materials end up

on YouTube, blogs, etc.

High Tech Software

Customers forward pdf reports at will that are

pure revenue

Research Companies

Losing millions in revenue

How We Do It

Secure Platform

Analytics

Publishers Users

Print?Forward?Watermark?

OnlineOfflineMobile

Customers

Trainees Employees

Why We Are Different

• Protecting digital content is all we do. We are the best in the world at protecting our customers digital assets and intellectual property

• We work between the application and the OS, not within the application like Microsoft DRM or Oracle IRM

• More secure, more scalable

• Video, Audio, pdf, flash, html, Microsoft Suite, and more

• iPad, iPhone, Android, Blackberry

• Cloud based

• Eliminates problem of users needing admin rights to install an app

• Desktop app for offline access and collaboration

• Visibility and actionable analytics that lead to increased sales!

Focus Encryption Mobile Security Easy Install Analytics

Customer Results

Increased SalesNet new revenue

from training, research

reporting, and visibility from

analytics

Reduced Risk Reduced Cost

Prevent piracy, theft, and unsecured

sharing of all content

Lower print, raw materials, and

distribution costs

Green tax incentives realized

EMC VILT Security Return

* Assume that 75% of VILT recipients share the product with at least one other person, 50% share with two, and 25% share with three or more others

$3,214,822.50

$1,607,411.25

$803,705.63

2008: unrealized value# VILT shipped = 3948, average list price = $1,099

2009: unrealized value# VILT shipped = 4419 average list price = $970

$3,254,139.00

$1,627,069.50

$813,534.75

$1,406,484.84

$1,423,685.81

75% share title once

25% share title three times

25% of those sharing now

purchase own copy – NEW SALES

50% share title twice

EMC Education Services recovered lost revenue opportunity by implementing Content Raven