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Big data burst upon the scene in the first decade of the 21st century, and the first organizations to embrace it were online and startup firms. Arguably, firms like Google, eBay, LinkedIn, and Facebook were built around big data from the beginning. Here is a brief introduction to what Big Data entails and how it could effect businesses today.
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eMOT | MG 8783: Cloud Computing 2
Agenda
• What is Big Data• Example of Big Data• Drivers of Big Data: HIPO vs “Geeks”• Potential of Big Data
Gan, Jeremy
eMOT | MG 8783: Cloud Computing 3
What is Big Data?
• Three V’s of Big Data– Volume– Velocity– Variety
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VOLUME: HOW MUCH DATA?
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Volume: How Much Data?
• Kilo- : 10^3 bytes• Mega- : 10^6 bytes• Tera- : 10^9 bytes• Giga- : 10^12 bytes• Peta- : 10^15 bytes• Exa- : 10^18 bytes• Zetta- : 10^21 bytes• Yotta- : 10^24 bytes
Gan, Jeremy
eMOT | MG 8783: Cloud Computing 6
Volume: How Much Data?
• Kilo- : 10^3 bytes• Mega- : 10^6 bytes• Tera- : 10^9 bytes• Giga- : 10^12 bytes• Peta- : 10^15 bytes• Exa- : 10^18 bytes• Zetta- : 10^21 bytes• Yotta- : 10^24 bytes
Gan, Jeremy
As of 2013
eMOT | MG 8783: Cloud Computing 7
Volume: How Much Data? (cont.)
HELLA- (~ 10^27 byte)
aka
“HELLUVA-”Gan, Jeremy
eMOT | MG 8783: Cloud Computing 8
Volume: How Much Data? (cont.)
If we were to take all that information and store it in books, we could cover the entire area of the US or China in 3 layers of books.
Martin Hilbert, Researcher, USC
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VELOCITY: IMMEDIATE & REACTIVE(REAL-TIME DATA ANALYSIS)
Gan, Jeremy
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NYSE collects over 1 TB of trade info EACH session
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Modern cars have over HUNDRED sensors
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Google Wallet Debit Card
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iOS7 Location Tracking Map
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NBC The Voice #InstantSave
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eMOT | MG 8783: Cloud Computing 15
Wasabi Waiter
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VARIETY: DATA IN WHAT FORM?
Gan, Jeremy
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Tweets
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Facebook: Likes
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Facebook: Mouse Cursor Tracking
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Apple iBeacon
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Variety: Data In What Form?
• Goal– Identify patterns– Gain insights
• Why?– Combine big data with traditional data to better
understand pain points– Mitigate/limit negative impact– Increase/create revenue stream
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THREE V’S + 1 = VERACITY
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Role of Data Scientist
• Keep data organized - accurately• Poor data management quality cost U.S.
economy roughly $3.1 trillion/year
Gan, Jeremy
eMOT | MG 8783: Cloud Computing 24
Role of Data Scientist (cont.)
• Data used correctly could spark limitless potentials– Prevent disease– Combat crime– Revolutionize global R&D– Disrupt conventional business model– Challenge HIPO’s guts
Gan, Jeremy
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Role of Data Scientist (cont.)
• Data used correctly could spark limitless potentials– Prevent disease– Combat crime– Revolutionize global R&D– Disrupt conventional business model
–Challenge HIPO’s guts
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DRIVERS OF BIG DATA: HIPO VS “GEEKS” (EXAMPLE)
Gan, Jeremy
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2012 Presidential Election
President Barack Obama Gov. Mitt Romney
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HIPO vs Geek
Michael Slaby, CTO, OFA 2008 Harper Reed, CTO, OFA 2012
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Breakdown
• Innovative solution by leveraging big data– Facebook information• Personal interest: Preferences • Location: Hyper-local, better content distribution• Relevant: Contact efficiency
– Push innovation into sales by using data to have a conversation
– Twitter• DM via President and First Lady’s Twitter accounts
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Result
Gan, Jeremy
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POTENTIAL OF BIGDATA
Gan, Jeremy
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Limitless
• Research by McKinsey in Jan 2013– Companies using large-scale big data to shape
corporate strategy• Example:
– IBM acquiring Kenexa Corp.» Cloud (SAAS foundation) + big data (market insights)» Remove “guess work” – replacing it with precision
• Hiring – Utilize behavioral traits
• Research by Harvard School of Public Health– Big data could effectively prevent TB and shrinkage
of health care costGan, Jeremy
eMOT | MG 8783: Cloud Computing 33
Harper’s Thought On Healthcare.gov
Gan, Jeremy
Source NYT.com
eMOT | MG 8783: Cloud Computing 34Gan, Jeremy