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AWSome Day: Welcome!
@AWScloud @AWS_UKI
#AWS #AWSomeDay
AWSome Day: Intro
[email protected]@IanMmmm
Ian Massingham - Technical Evangelist
11 March 2015
#AWS #AWSomeDay
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Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
How can I learn more about AWS?
Why are organisations using AWS?
The primary reason businesses are moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Hotels Music StorageMagazines
Old World: Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
A Culture of Innovation: Experiment Often & Fail Without Risk
A broad and deep platform helps customersbuild sophisticated, scalable applications
#2: Platform Breadth
Infrastructure Regions Availability Zones Points of Presence
Enterprise Applications Virtual Desktops Sharing & Collaboration
Core Services Storage(Object, Block and Archival)
Compute(VMs, Auto-scaling and Load Balancing)
Databases(Relational, NoSQL, Caching)
Networking(VPC, DX, DNS)
CDN
Access Control
Usage & Resource Tracking
Monitoring and Logs
Administration & Security
Key Storage & Management
IdentityManagement
Service Catalog
Platform Services
Deployment & Management
One-click web app deployment
Dev/ops resourcemanagement
Resource Templates
PushNotifications
Mobile Services
Identity
Sync
Mobile Analytics
App Services
Queuing &Notifications
Workflow
App streaming
Transcoding
Search
Analytics
Hadoop
Data warehouse
Data Pipelines
Real-timeStreaming Data
Code Deploy
Code Pipeline
Code Commit
11 regions 28 availability zones 53 edge locations
#3: Continual Iteration and Innovation
AWS continuously upgrades infrastructure, so you don’t have to
New EC2 Instance Type: C4
2.9 GHz E5 v3 (Haswell)
Up to 36 vCPUS
EBS-optimized by default, at no extra cost
Compute Optimized
Introducing Amazon AuroraCommercial-grade Database Engine at Open-source Cost
λIntroducing AWS Lambda
An event-driven computing service for dynamic applications
A Focus on Functions, Data and Events
AutomaticCloud FunctionsEvents from AWS services
Trade Capex for variable expense
1
Pricing model choice to support variable & stable
workloads
On-demandReserved
Spot
3
Save more money as you grow bigger
Tiered pricingVolume
discountsCustom pricing
4Economies-of-scale provide lower costs than companies can
do on their own
2
47 price reductions since 2006
#4: Cost Savings and Flexibility
AWS PRICING PHILOSOPHY
More AWS Usage
More Infrastructure
More Customers
Lower Infrastructure
Costs
Economies of Scale
Reduced Prices
EcosystemGlobal FootprintNew FeaturesNew Services
InfrastructureInnovation
47PRICE REDUCTIONS
We pass the savings along to our customers in the form of low
prices and continuous reductions
AWS Trusted Advisor: Automated Cost Optimization and Advice
2,600,000+ recommendations
$350M+ in cost reductions
To: AWS Customer From: Amazon Web
Dear Customer, We have identified $49,000 of potential savings in your current
To: AWS Customer From: Amazon Web
Dear Customer, We have identified $49,000 of potential savings in your current
To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings
Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment.
-Amazon Web Services
Who is using AWS and what are they using it for?
Startups on AWS
200,000people are hosted on any given night
Total Number of Guests
January 2013 4 Million
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
Sep 2008 Mar 2009 Sep 2013Sep 2009 Mar 2013Sep 2012Mar 2012Sep 2011Mar 2011Mar 2010 Sep 2010
June 2014 15 Million
Up by Over 10 Million in One YearTotal Number of Guests
3M
Mar 2014 Jun 2014
6M
9M
12M
15M
0
350
700
1,050
1,400
2010 2014
24 48
432
1,300
Total Number of EC2 instances
Why AWS?
EC2 Servers, Production Traffic, Hive, Hadoop
RDSAll Relational Databases
S3Storage, User Generated
Content
DynamoDBRollups, Metadata
ElastiCacheMemcache
Route 53DNS, Inventory
We have a 5 person operations team.
AWS allows us to devote our resources and mindshare to the core business.
“”
Enterprises on AWS
How can I learn more about AWS?
2008 2009 2010 2011
Amazon EBSAmazon EC2
Amazon SNS
AWS Identity & Access Management
AWS Import & Export
Amazon CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load Balancing
Amazon ElastiCache
Amazon SES
AWS CloudFormation
AWS Direct ConnectAWS Elastic Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon Dynamo DB
Amazon CloudSearch
Amazon EC2
AWS Storage Gateway
Amazon CloudTrail
Amazon CloudHSM
Amazon WorkSpaces
Amazon Kinesis
Amazon Elastic Transcoder
Amazon AppStream
AWS OpsWorks
AWS Data Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61+82
+159
+280
20132012
Since inception AWS has: • Released over 1170 new services and features • Introduced over 40 major new services • Announced 47 price reductions
+ >500
2014
Amazon Mobile Analytics
Amazon Cognito
AWS Zocalo
AWS Directory Service
Amazon RDS for Aurora
AWS CodeDeploy
AWS Lambda
AWS Config
AWS Key Management Service
AWS Service Catalog
Amazon EC2 Container Service
AWS CodePipeline
AWS CodeCommit
aws.amazon.com/blogs/aws
aws.amazon.com/new
@AWScloud @AWS_UKI
Certification
aws.amazon.com/certification
Self-Paced Labs
aws.amazon.com/training/ self-paced-labs
Try products, gain new skills, and get hands-on practice
working with AWS technologies
aws.amazon.com/training
Training
Validate your proven skills and expertise with the AWS platform
Build technical expertise to design and operate scalable, efficient applications on AWS
AWS Training & Certification
AWS Self-Paced Labs
Gain practical, hands-on experience working with technology in a practice environment
Explore and experiment with new products
Acquire new and practical skills in a convenient, flexible, and consumable format
More than 50 AWS self-paced labs are available ranging from introductory to advanced topics
aws.amazon.com/training/self-paced-labs
Instructor-Led Training
Solutions Architects
Developers
SysOps Administrators
Architecting on AWS
Advanced Operations on AWS
Developing on AWS
Systems Operations on AWS
AWS Essentials
Architecting on AWS: Advanced Concepts
Getting Started Advanced
Introduction to AWS Series
Big Data on AWS
Specialty
aws.amazon.com/training
Certification Roadmap
aws.amazon.com/certification
MasterLevel
ProfessionalLevel
AssociateLevel
AWS Certified Solutions Architect –
Professional Level Exam
AWS Certified Solutions Architect – Master Level Exam
AWS Certified Solutions Architect –
Associate Level Exam
AWS Certified SysOps Administrator – Associate Level Exam
AWS Certified Developer –
Associate Level Exam
Available
Solutions Architect Developer SysOps Administrator
Planned
AWS Certified DevOps Administrator – Professional Level Exam
Try a New Service
Find out more at aws.amazon.com/free & aws.amazon.com/new
Thanks Again to Our Sponsors
Thank You
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