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This is a brief presentation outlining the key points in Taptu's report 'The State of the Mobile Touch Web' which can be downloaded here http://taptu.com/metrics For more info check out our blog or get in touch over twitter @taptu.
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Introducing The Mobile Touch Web January 2010
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the rise of the touchscreen
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• 2007: the iPhone launched
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• 2007: the iPhone launched
• 2008: the App Store opened
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• 2007: the iPhone launched
• 2008: the App Store opened
• 2010: there are around 326,000 touch-friendly websites
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• 2007: the iPhone launched
• 2008: the App Store opened
• 2010: there are around 326,000 touch-friendly websites
• 2012: it is estimated that the number of mobile touchscreen devices will rise to 680,000,000
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mobile touchscreen shipments
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
platform optimized content
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
• new mass media platforms often inherit content from their predecessor
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• new mass media platforms often inherit content from their predecessor
• platform-optimized content quickly develops in waves
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
mobile touch screen devices are the next mass media platform
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References: (Marshall McLuhan) Bill Joy, Alan Kay, Tomi Ahonen, Alan Moore
mass media platform evolution
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the touch ecosystem
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it’s not all about the app stores
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the touch ecosystem
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the touch ecosystem by category
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touch-friendly content
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who is making use of the touch web?
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touch-friendly web by category
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breakdown by sub-category
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shopping & services
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music
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places, travel & local
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world affairs
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women’s interest
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men’s interest
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we also measure the quality of mobile touch websites
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Top 10s available in all major content categories
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sign up for future reports www.taptu.com/metrics
more info, tell us what you think www.taptu.com/blog
get in touch @taptu
