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Supercharge Your Social Media Results with Relevant Content
Cara RousseauNovember 15, 2011
Internet Summit Pre-conference
Content has been around forever.
The channels and platforms are changing.
Content has always been king.
The customers are changing.
Good content can build relationships.
Consideration Interaction Purchase
But, what is content marketing strategy?
Anything you create and share about your brand.
Tell stories, tell them again, and in different formats.
Using Content for Marketing
Know Your Voice.
Be Educational Or, Be Entertaining
Know Your Voice. Example Dove
http://www.youtube.com/watch?v=tbb8D-u8ues&feature=player_embedded
Know Your Voice. Example Kyle Gets Buckets 2.0 from Duke University
http://www.youtube.com/watch?v=gBSQf0wWiKw
Know Your Voice.
Be Educational Or, Be Entertaining
Know Your Audience Example
Talk TO Them Not AT Them
Time Your Content.
Relevant, timely, and don’t show up late
Be True Example
Talk with your brand’s voice
Interact with your customers Example
Solve consumers’ problems, or just listen to them, and you’re a friend for life
Planning Content Strategy
Editorial Calendar
When, what, and why. Have purpose.
Brand Ambassadors Example
Content Management System.
Review changes
Check links
Multiple users
Team collaboration
Staff Roles.
Managing Editor and Publisher blogs
websites
Where is Your Hub?
Central information
Place to direct traffic
Stories live here!
Content Curation
Hunting.
Google Reader and News Alerts
Hootsuite
Twitter Lists
Facebook Stream
AllTop
Paper.li
Gathering.
Contests and campaigns
Content Marketing Challenges
Where are the Snafus?
Spice Freshness Filters
Where is Content Management Headed?
Looking Ahead at Content Strategy
Mobile and tablets
Locations
Recommendation engines
Cutting edge commonplace
