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Presentation from Chinacache's Internet Strategies Forum 2010.For demos, visit http://www.microsoft.com/mediaplatform
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David Sayed Silverlight Media Marketing Microsoft Corporation
Limited content selection
Watching TV is a single task
One device
Paid for by advertising,
subscription or license fee
Enormous amount of
content
Do other things while watching TV
Many devices: TV, computer,
phone, …
Different business models
Connected TV Set Top Box Computer Game Console Media Player Phone Slate
Microsoft Media Delivery Technologies and Solutions
Content Creator Content Owner Content Distributor Retailer
Content Creator Content Owner Content Distributor Retailer
IIS Media Services Silverlight PlayReady Expression Encoder
Connected TV Set Top Box Computer Game Console Media Player Phone Slate
Mediaroom
Live VOD
Live VOD Simulcast
News Sports
Free or Ad-Supported Freemium
Premium (PPV, Subscription)
Catch-up Service Download-to-Own Download-to-Rent
Client features: DVR, multi-cam, closed-captions, multi-audio tracks, markers, interactivity
Content features: on-line/off-line content protection, analytics, ad-insertion, metadata
Multi-platform support: Windows, Mac, Windows Phone 7, STB, Apple iOS (through HTML5)