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IOTG Intel Puts Automotive Innovation into High Gear Masaaki Kinoshita Executive Officer, Director Automotive Solution Group Intel K.K. May 30, 2014

Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

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Page 1: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

IOTG

Intel Puts Automotive Innovation into High Gear

Masaaki KinoshitaExecutive Officer, DirectorAutomotive Solution GroupIntel K.K.May 30, 2014

Page 2: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

DisclaimersThe cost reduction scenarios described in this document are intended to enable you to get a better understanding of how the purchase of a given Intel product, combined with a number of situation-specific variables, might affect your future cost and savings. Nothing in this document should be interpreted as either a promise of or contract for a given level of costs.

Any code names featured are used internally within Intel to identify products that are in development and not yet publicly announced for release. Customers, licensees and other third parties are not authorized by Intel to use code names in advertising, promotion or marketing of any product or services and any such use of Intel's internal code names is at the sole risk of the user.

Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products.

Intel, the Intel logo, and Intel Atom are trademarks of Intel Corporation in the U.S. and other countries.

Material in this presentation is intended as product positioning and not approved end user messaging.

This document contains information on products in the design phase of development.

*Other names and brands may be claimed as the property of others.

Copyright © 2014 Intel Corporation.

Page 3: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

The Connected car to

the Autonomous car

ANTICIPATESDESIRES

UNDERSTANDS CONVERSATION

KNOWSYOU

All of This Safely

Page 4: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Technology Innovation for the Auto Industry

Connected Car to Autonomous Car

Products

Alliances & Investments

Research

Page 5: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Announcing Intel® In-Vehicle Solutions

IOTG

Page 6: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Solutions for the Connected CarIntegrated and pre-validated

Intel® In-Vehicle Solutions Platform

+ =

ComputeModules

Software Foundation

ApplicationReady Platform

Essential Features

Basic Connectivity Multimedia

Entertainment Package

Advanced Premium

Page 7: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Delivering in-vehicle innovation in less time, at less cost*Simplifies integration

Traditional Model Slow and Expensive

Innovation

Time to Market

Integrated Model Fast and Simple

Innovation

Time to Market

Sim

ple

In

teg

rati

on

Complex Integration

Wi-Fi

Gesture Recognition

HMI

Multizoneaudio

Navigation

* Compared to traditional development models

Page 8: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Value of Intel’s Pre-Integrated Platform

BSP

Hardware

Middleware

Validation / Testing

Optimization

~12 MONTHSDevelopment Time*

~50%Cost Reduction*

Customers agree

The Intel® In-Vehicle Solutions Compute Module enabled one of Intel’s automotive Tier 1 suppliers to bring up two boards simultaneously within one week – a process that can normally take up to six months.

*Preliminary interviews by Intel with industry experts and customers suggest that Intel® In-Vehicle Solutions technology may save approximately 1 year or more in IVI system development time and reduce costs as much as 50%. Nothing in this document should be interpreted as either a promise of or contract for a given level of cost.

Page 9: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

It starts with convenience and ends with safetyThe Road to Autonomous Driving

Compute (DMIPS)

SystemFunctionality

10,000100 100,000 1,000,001,00032-bit MCU

Self-Driving

Safe Driving

Electro-mechanical Safety

Air bagsElectronic Stability

ControlABS

In-Vehicle Infotainment

Development Integration

InformLane departure

Blind spotParking assist

AssistAdaptive cruise control

Emergency brakingLane keeping

AssumeSelf-driving

Silicon performance requirements increase with system functionality

Numbers are for illustrative purposes only and do not represent actual measurements

Page 10: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Supply Chain Collaboration Announcements

The supply chain is changing as a direct result of consumer demand for the latest technology in their cars

IOTG

Page 11: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Automotive supply chain must change to meet consumer demands and ensure automakers can keep pace

Page 12: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Alliances and Investments

Manufacturers

Intel Capital Portfolio Companies

Ecosystem Partners

Page 13: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Intel and Connected Car Fund InvestmentsDeveloper of autonomous driving platform and vehicles

connected with various sensors, radars and cameras

“The company is engaged in research and development with the aim of making driving safe, enjoyable and convenient for all members of society via fully autonomous cars,” Hisashi Taniguchi, CEO of ZMP Inc.

Page 14: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Automotive ResearchAnnouncements

Understanding the consumer point of view

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Page 15: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Driving the FutureAutomotive Research from Intel

Anthropology to User Experience to Underlying Technologies

Secure My Connected Car

Personal VehicleExperience

Page 16: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear

Bringing Technology Innovation to the Auto Industry

Connected Car to Autonomous Car

Products

Alliances & Investments

Research

Page 17: Intel APJ Enterprise Day - Intel puts Automotive Innovation into High Gear