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© 2012 Digital Generation Inc. All rights reserved.
Closing the consumer cycleAn innovation showcase of the next-wave of organic engagement
@rmanchee
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
old
mediatraditional
new
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
off onTV | PC
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
off onTV | PC
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
internet of thingsconnected
>Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
billion7Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
billion5.1Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
billion4.2Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
THIS YEARthere are more
networked devices than humans on
the planet
2012
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
whatever
whenever
wherever
convergence
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Modern Family Viewing
86%Thursday, December 13, 12
57%
44%
44%
34%
29%
19%
16%
Checking Email
Surfing for unrelated info
Visiting Social Networking site
Checking sports scores
Looking up info related to content
Looking up content related to Ad
Looking for coupon/deal related to Ad
© 2012 Digital Generation Inc. All rights reserved.
Dual Screen Activities What are Tablet and SmartPhone Users doing while watching TV?
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Dual Screen Activities
Yahoo / Razonrfish Q4 2011
25%Consumers go online after seeing TV ad
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
content recognitionautomaticACR
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
2-waycommunication
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
2-waycommunication
AudioVisualWiFi
Bluetooth
NFC?Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
assumedaudiencemeasurement
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
) ) )$
accurateaudiencemeasurement
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Spot ID = Ad ID
>10 SecsClient-Side Solution
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
✗✗
✗20%Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Server-Side Solution
Spot ID = Ad ID
<2 Secs
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
2.34% CTR
17+% FULL 4 MIN VIDEO
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
activeengagement
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
next?
Thursday, December 13, 12
Interact
© 2012 Digital Generation Inc. All rights reserved.
HD Ad
Retarget
5% off
Retarget10% off
Purchase
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
#1placement
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Post-Production Product Placement
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
{weetabix}
won’t skip content
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
#2connection
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
visualrecognition
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
interaction#3
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Andre
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Julie & Jo
hn
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
#4communication
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
124SteveJohnson Goal!! What an absolute corker!!Got to be man of the match now?
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
#5conversion
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Tablets used in the homemoreThursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
+ 150k
+ 100k
+ 150k+ 250k
+ 50k
+ 50k
+ 50k+ 50k
+ 150k
1M+
€$£
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
VersaTag+ Concept DSP+?!
Spot ID = Ad ID
T
T
T
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
PLACEMENT COMMUNICATION
INTERACTION CONVERSIONCONNECTION
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Datais growing fast
Last year, more data was generated by individuals than in the entire history of mankind through 2011
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
© 2012 Digital Generation Inc. All rights reserved.
OneReportOptimizationDisplay
TV
In-Stream
Mobile
DG Servers
Search
deliver, engage, and measure a complete
digital story
Cross-Channel Platform
Thursday, December 13, 12
ENGAGEMENT EVERYWHERE[ ]
© 2012 Digital Generation Inc. All rights reserved.© 2012 Digital Generation Inc. All rights reserved.
Thursday, December 13, 12
ENGAGEMENT EVERYWHERE[ ]
© 2012 Digital Generation Inc. All rights reserved.© 2012 Digital Generation Inc. All rights reserved.
[email protected]@rmanchee
THANK YOU
Ryan K Manchee
Thursday, December 13, 12